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Project Eternity Kickstarter: Avellone warns of ‘half-assed’ approach to crowd fuding

Friday, 5th October 2012 09:03 GMT By Dave Cook

Project Eternity head Chris Avellone has discussed the dangers of complacency in the Kickstarter space and if you start a project, you better see it through to the end. The game has raised over $2.3 million in crowd funds with 11 days left to go.

Speaking with Ripten, Avellone discussed the nature of the project’s stretch goals, “We didn’t want to jump into it half-assed, and we wanted something that felt like it belonged to everyone at the company (Planescape, for example, didn’t feel that way). Why would we do that franchise when we have Tim Cain, Feargus [Urquhart], Josh [Sawyer], and I and we could create something NEW?2

” So we did a lot of research, gauged the climate and our pitch, and tried to make sure we were taking the right steps and due diligence and not just leaping into the process and rolling the dice.”

“Our challenge ended up not being the pitch, but keeping up with the fan interest. We didn’t expect it to get funded so fast, we’re grateful, and we’ve been burning the midnight oil and weekends to make sure we’re providing updates, info, and interviews to the press outlets talking about the game.”

“As for new stretch goals, we have suggestions flying through email, the ether, and our daily scrums about new ideas and content to bring to the table. More to come soon.”

Do you think Kickstarter is a fad, or do you feel it really could help form opinion and business in a big way going forward? Let us know below.

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