Mists of Pandaria probably made enough digital sales to shore up a suspected weak retail showing, an analyst has opined.
Last week Lazard Capital Markets said World of Warcraft’s fourth expansion, Mists of Pandaria, had sold significantly less well than previous add-ons.
Following up on this, rival firm Brean Murray, Carrett & Co told VentureBeat that Lazard’s account failed to acknowledge digital sales.
“We think recent reports of weak retail sales for Mists of Pandaria may fail to reflect a channel shift toward a greater percentage of digital sales,” the firm said.
“More than 1 million people bought premium subscriptions, which bundled a year-long subscription with a copy of Diablo III. We look for the premium subscribers to not only pick up the expansion but for a significant portion of them to download it through the Battle.net platform, which should offer high margin revenue.”
World of Warcraft’s performance is of prime interest to investors, as Activision Blizzard draws a staggering 25% of all revenue from the MMORPG.