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Mists of Pandaria has sold oodles actually, says another analyst

Tuesday, 2nd October 2012 05:45 GMT By Brenna Hillier

Mists of Pandaria probably made enough digital sales to shore up a suspected weak retail showing, an analyst has opined.

Last week Lazard Capital Markets said World of Warcraft’s fourth expansion, Mists of Pandaria, had sold significantly less well than previous add-ons.

Following up on this, rival firm Brean Murray, Carrett & Co told VentureBeat that Lazard’s account failed to acknowledge digital sales.

“We think recent reports of weak retail sales for Mists of Pandaria may fail to reflect a channel shift toward a greater percentage of digital sales,” the firm said.

“More than 1 million people bought premium subscriptions, which bundled a year-long subscription with a copy of Diablo III. We look for the premium subscribers to not only pick up the expansion but for a significant portion of them to download it through the Battle.net platform, which should offer high margin revenue.”

World of Warcraft’s performance is of prime interest to investors, as Activision Blizzard draws a staggering 25% of all revenue from the MMORPG.

Thanks, Massively.

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2 Comments

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  1. Jaclie

    Whoops we failed to account for numbers of things says Analyst.

    #1 2 years ago
  2. TheWulf

    @1

    Actually it’s a different analyst.

    Also, I don’t see that it’s doing so well. Public opinion of Blizzard around the Internet five years ago would have convinced me that this would have sold amazingly well.

    But after the travesty that was Diablo III’s release, along with Diablo III being subpar itself, and then following up the not exactly good Cataclysm with pandas, the popular opinion seems to be waning. It used to be that around the Internet I’d see the majority speaking well of Blizzard. These days it seems to be the opposite.

    The thing is is that cognitive dissonance only carries you so far, and if Reddit is any indication (which it usually is), people have gone past the denial phase and right into the indignant consumer phase.

    So my opinion is that the original analyst was right, based purely upon public opinion alone. Blizzard aren’t the juggernaut they once were.

    #2 2 years ago