Koller talks about PS3 closing the gap

Monday, 1st October 2012 00:05 GMT By Naren Hooson

While there was no mention of the PlayStation’s next generation console, John Koller – Vice President of Hardware and Marketing for SCEA, has confirmed that Sony intends on staying in the PS3 business for quite some time.

Talking to IGN, Koller believes PlayStation 3 will continue to be successful due to strong loyalty from its consumers. “There’s a lot of research showing that the PS3 consumer spends the most time of any consumer on the console. The PS3 consumer also spends a lot. They spend a lot of time and they spend a lot of money.”

With a focus of creating unique experiences on the Vita that differ from the PlayStation 3, the holiday season fast approaching and the pledge to support the Vita for it’s 10 year life cycle, the hope is to steadily boost sales of the Vita. “We try to offer unique experiences between the two platforms. Usually, we’re successful in that.”

The talk recently of a lot of great content coming for PS3 over the next three years certainly ties into plans for the console’s longevity.



  1. Moonwalker1982

    Still won’t mean we won’t be seeing a PS4 next year or 2014.

    #1 2 years ago
  2. hitnrun

    So Microsoft is still chasing the Wii boom of ’06 with gimmicks and a cellphone interface, Nintendo is releasing a 7 year old console, and Sony is committed to “winning” a generation that doesn’t matter anymore.

    Thank the unironic Lord that I kept a toe and a half in PC gaming this gen. Time to hit up Newegg.

    #2 2 years ago
  3. j1015

    @2 See ya! You will not be missed

    #3 2 years ago
  4. ManuOtaku

    “We try to offer unique experiences between the two platforms. Usually, we’re successful in that”

    I really hope this is the case, i prefer the gravity rush and sound shapes, the new little king story (by the way vita owners get it, it is a gem) types of game in vita, than the vita ps3 titles, make it happen more of them is good, at least make it a 50% / 50% scenario here.

    #4 2 years ago
  5. OrbitMonkey

    Anyone else feel like a piece of meat, when Koller talks about how PS3 owners spend more time, spend more money etc.

    I swear it sounds like he’s licking his lips when he reads the surveys :-/

    #5 2 years ago
  6. DSB

    @2 LOL. Funny because true.

    Not that PC has been doing splendidly either though. THQ ran themselves into the ground with ridiculous me-too AAA productions and lousy DRM, and Ubisoft think we’re gluttons for punishment. It’s only a matter of time before they start packaging their PC games with a complimentary ballgag.

    And then of course you have the proprietary race with EA trying to turn PC gaming into something you get through a closed publisher-owned platform.

    #6 2 years ago

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