Ubisoft to spend £4 million on Assassin’s Creed 3 marketing campaign

Friday, 28th September 2012 11:50 GMT By Nick Akerman

Ubisoft wants that Christmas number one spot. The publisher has set aside over £4 million for its Assassin’s Creed 3 ad campaign, the biggest marketing spend in the company’s history.

FIFA 13 and Call of Duty: Black Ops 2 are expected to do battle for the Xmas throne. Ubisoft’s seriousness at pushing AC3 means a third contender has arrived.

Visitors to this week’s Eurogamer Expo may have noticed a pretty significant advertising campaign that sweeps across Earl’s Court train station. Expect to see more adverts in various London Underground stops and online.

“Assassin’s Creed 3 is the culmination of three years’ hard work from a team which is at the top of its game,” senior brand manager Matt Benson discussed with MCV.

“Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.”

AC3 will arrive in North American consoles on October 30, followed by Europe on October 31. The PC release comes on November 20 and 23 respectively, with the Wii U edition showing itself on November 18 and 30.



  1. Night Hunter

    Number 1 Spot, huh? Well, good luck with that …

    #1 2 years ago
  2. Sadismek

    @1 I think it’ll sell fairly well. It’s a well-known franchise, and this one looks really good.

    #2 2 years ago
  3. Night Hunter

    @2: I don’t doubt that, but still there are a lot of heavy hitters this autumn. But I think in the end the target audience between Halo/COD, FIFA and AC Fans won’t intersect too much. Enough room for everybody …

    #3 2 years ago
  4. viralshag

    I hope it pays off. It will be tough though with the competition it faces.

    #4 2 years ago
  5. Hellhound30x

    Well they already have my money… no need to waste it on me… LOL! Can’t market to the willing….

    #5 2 years ago
  6. nimrod123

    i wonder how many PC preorders they have lost?

    i remeber preordering based on a marketing vp’s promise of same day release and then got a email from the store saying it was a month late

    just going to rent on console a week or 2 later for $8 instead of $120 LE

    #6 2 years ago

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