A number of Zynga games have noted significant drops in Like totals following a crackdown on fake accounts – sometimes used by scurrilous types to run “pay-per-Like” schemes. You can see the carnage on AppData, and TechCrunch has gathered some interesting before and after comparisons and charts. Texas Hold’em Poker was the worst struck, losing over 100,000 Likes, but the lost fans are just a drop in the 65 million strong user base ocean, so if the publisher did pay for Likes at some point in the past, they’ve served their purpose.
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