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Sony PR team reportedly laid-off, ex-staffer mourns ‘titles sent out to die’

Tuesday, 25 September 2012 02:59 GMT By Brenna Hillier

A former member of SCE America’s PR staff has said the company is dooming its own products, and that the PlayStation brand is being “hamstrung” by other divisions of Sony.

Writing on Twitter, Will Powers said the entire San Diego PR team has been laid off, including himself. He then went on to criticise the company’s decision – not from the perspective of the newly-unemployed, but with a broader view to its strategies.

Powers later deleted the tweets, stating they had “served their purpose” and “reached their intended audience”, but Destructoid gathered a few choice quotes:

“You have to wonder what the hell PlayStation was thinking laying off more than half of their software PR team going into the holiday season. In typical fashion they’re sending titles out to die, because they have no PR support – LBPK, Sports Champions 2, Wonderbook,” he said.

“Worst part is, the PR department was already under-staffed. I feel sorry for those that remain there, because their workload just doubled. PR is non-revenue generating, but has a very low operating cost in relative terms to their results.

“Laying off to cut costs makes no sense. Already, they outsourced entirely too much work to overpriced agencies, so laying off is only going to exacerbate an existing problem. The point of having external agencies is so that you can scale back without layoffs, not layoff so you can ramp-up. Internal PR teams have product loyalty and only serve one master. Neither can be said about agencies, although there are some select people.

“That being said, you have to question the priorities of the company as a whole. Sony in general is serving too many masters. Each company should operate autonomously. PlayStation shouldn’t suffer because TVs are overpriced. This is all being said, because I genuinely like and care about the PS product, but they’re being hamstrung from success internally.”

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75 Comments

  1. SlayerGT

    Interesting. And good luck to those affected. Sucks they cut a fan.

    #1 2 years ago
  2. Dragon246

    Sony marketing sucked post ps2 era, no wonder their exclusives dont sell.
    Looks like except sony, everyone else knows whats wrong with their piss poor marketing.

    #2 2 years ago
  3. clynchehaun

    This the same Will Powers that won The Tester reality show?

    #3 2 years ago
  4. CycloneFox

    @2: Maybe you are right. And maybe that’s why they fired everyone.

    Hope the people, who got fired, won’t stay unemployed for too long.

    #4 2 years ago
  5. JimFear-666

    will power… aka the guy who won the testers. Its not like he had his job the way everyone else does.
    I think he have nothing to say about his layoff since he won a god damn tv show.

    #5 2 years ago
  6. The_Red

    Holy hell, LBP Karting already came out!? If that’s true then Sony HAS sent it to die out there. Seriously, zero marketing or hype for an LBP? How about LBP Vita?

    He may be from the Tester reality show but he’s not wrong. Sony IS sending most of their games out to die. They have done so before with games like Resistance 3 and Starhawk.

    #6 2 years ago
  7. Fin

    @6

    Nah dude, November.

    #7 2 years ago
  8. KAP

    I liked Will from the tester, he deserved to win, I feel bad he’s without a job now.. That sux
    I must say tho he’s right about Sony but I guess if he’s been with Sony this whole time in PR isn’t he to blame for games that’s already been released from SCEA? Right?

    Sony current in-house PR guys did a shit job, now there outsourcing the job to others.
    Will mate, don’t take it personal, it’s just business.

    Kevin Butler seemed like the only great idea I’ve seen so far from the last couple years, and even he’s jump ship to Nintendo.

    #8 2 years ago
  9. KrazyKraut

    yep afaik Germany has no own Sony PS-PR-Department, its done by Harvard Business in Munich. Just like Mr. Powers said. And my heart was always beating for Sony, but now I am going more to Nintendo and MS. Even MS has more Japanese Games to offer than Sony. Shit like LBPK, Wonderbook and whatever…I dont know what the fuck they doing, what kind of audience they want to satisfy? But Companies like NISA (yes, for some folks think their RPGS are not serious enough, but without them, PS3 would have not enough JRPGS) left in dark und totally unsupported by Sony. And because all the stuff wasnt enough, NOOOO, they had to close Studio Liverpool. Thats all Sony, I am sick of you and I am done with you.

    #9 2 years ago
  10. Dragon246

    @9
    Ps always has the most japanese games. Check your facts.
    Nothing is wrong with their games. They just suck at marketing which is as important if not more, than making good games.

    #10 2 years ago
  11. Dave Cook

    @10 Nintendo surely.

    #11 2 years ago
  12. Gadzooks!

    #11

    Correct. Sony has spent most of it’s resources this gen producing dull brown/grey shooters, or all-american action hero/ultraviolent linear 6 hour setpiece games.

    Pretty much the opposite of Japanese gaming.

    #12 2 years ago
  13. KrazyKraut

    @10
    Yes, I wasn’t clear enough. Ofc, First-Party Japanese sucks at MS, thats for sure. But look at Sony, they are a Japanese Company, how many First Party Japanese title they have? Demon Souls(50%)? The Last Guy? Tokyo Jungle? Aquanauts Holiday 3(25%)? Gran Turisimo 5? Folklore (50%)? Team ICO-Collection? Dont make me counting Nintendo First-Party title…

    They are not even able to publish some of their in house developed games. That was it all. I am talking about in-house development. I dont say western games are bad, but I dont know my Sony anymore that I got to know some years ago.

    But this is not the point and the topic. Even when you daily surf on the internet, you dont really get the info when a game will come out. I get the info from retailers and shops.

    They just alienate..from year to year. And wasting money on titles and hardware, no one really wanted.

    #13 2 years ago
  14. Dragon246

    @11
    I may be forgetting some games , heres the upcoming ps3 lineup-
    Ff13 lightning returns
    Ni no kuni
    Tokitowa
    Legasista
    Dragons crown
    Disgaea
    Tokyo jungle
    Rain
    Puppeteer
    Jojos bizzare fighting
    Naruto
    Bleach (released previous year)
    Gundam series (remember ps3 is import friendly)
    New NIS project
    MGS ground zeroes
    And many more
    Yup, ps has more japanese games.
    @12
    I think you are referring all american heroes like master chief in halo, brown/grey shooters like gow, porny titles like witcher right?
    Stay with triss dude, the exclusive whore on xbox lol
    @13
    It boils down to the fact that most ninty studios are japanese, whereas sony studios are more global.
    But as you mentioned, biggest problem remains their piss poor marketing. Improvements there will go a long way in bringing ps brand to its former glory in ps2 days.

    #14 2 years ago
  15. Krautgamer

    @KrazyKraut:

    Actually, Germany has a pretty fine own PR team, that is supported by Havard.

    #15 2 years ago
  16. Gadzooks!

    #14

    MS has nothing to do with this.

    I am referring to Resistance and its many sequels/spinoffs, Killzone and its many sequels/spinoffs, Uncharted and its many sequels/spinoffs, GoW and its etc. etc.., SOCOM, MAG, Motorstorms, etc, etc…

    Most of Sonys AAA releases this gen have been US-focussed. Pretty much ALL of Nintendo’s output has been aimed at Japan first and foremost.

    #16 2 years ago
  17. Fin

    @16

    Whatchu smoking bro? Stuff like Tokyo Jungle, Gravity Rush, Unfinished Swan, Journey, Rain, Two Souls, LBP – all of those announced/released in the last six months?
    Uncharted and Motorstorm are hardly ultraviolent grey games either. And there’s stuff like Heavy Rain, Ico/Collossus HD, etc.

    #17 2 years ago
  18. KrazyKraut

    @14
    Is that first party? Its second and third party. No ni Kuni was also released on the 3DS. Is that developed by in-house sony folks? read what I wrote. Ofc you have future titles in your list, thats okay. Bleach was developed in-house, but published by NISA. Its like Capcom would publish Pokemon for Nintendo. But i talk about the present and the past. And we get a lot of things on the ps3. But Sony is able to do awesome western games on the PS3, where are sequels to their Japanese ones? Tired of playing sequels, prequels and what ever of their grey dull stuff. But everyone has it own opinion of things.

    @15
    Yes I talked with one of them and they are very friendly and cool!

    #18 2 years ago
  19. Gadzooks!

    #17

    I’ll repeat, for the skim-readers and those with learning difficulties:

    Most of Sony’s AAA output this gen has been US-focussed. That is a fact.

    Oh, and Uncharted: Popping caps in bad guys for 6 hours. Motorstorm: BWAH! BWAH! Big rig SMASH! Monster truck KABOOM!

    I’m not commenting on their quality, but loud violent and US-focussed they most definitely are.

    #19 2 years ago
  20. Dragon246

    @17
    I ain’t smoking nothing dude, maybe you are.
    I only mentioned tokyo jungle (which will come out tomorrow) and rain, which is from japan studio, 2013 release . Check out.
    @18
    ni no kuni released as a ds game, not a 3ds one, also ps3 version is the only one to be available worldwide and is the better one with better graphics and gameplay.
    Also read my comment carefully about sony studios.

    #20 2 years ago
  21. Fin

    @19

    Cool, just repeat your point, ignoring my examples. Good job bro!

    #21 2 years ago
  22. Gadzooks!

    #21

    You aren’t any good at this ‘reading comprehension’ business are you?

    Your examples are a small number of PSN or low budget titles. My point – now to be repeated for a third time in the hope it will penetrate the fog around your mind – is that MOST of Sony’s AAA output this gen is loud, violent and US-focussed.

    #22 2 years ago
  23. monkeygourmet

    @20

    I think you need to face the fact that Sony won’t be able to stay in the ‘gaming’ space if they continue in the same way they have done with the PS3…

    No matter how many exclusives you get, the cost and design choices made with the PS3 have been a big problem for Sony this gen.

    They have shown arrogance regarding what they feel consumers want and stood by old fashioned business models.

    The fact they have so many devisions could really bring the gaming side to it’s knee’s if they don’t change their tactics next gen.

    You can’t keep reliving the PS2 glory days forever, otherwise people might as well start mentioning the NES etc…

    The gaming landscape has changed and Sony (who should know better), are being forced into limbo at the moment.

    God knows how they’ll cope when Apple TV comes out…

    #23 2 years ago
  24. Da Man

    Lbp is just as much NA focused, it’s universally appealing.

    Sony marketing has nothing to do with their titles underperforming, what exactly is wrong with space nazis or generic chimeras? You can’t go more lowest common denominator than those.. Their marketing is just fine, the games are shit.

    #24 2 years ago
  25. DrDamn

    http://en.wikipedia.org/wiki/SCE_Japan_Studio

    Gadzooks! is right, lots of games (great ones too) but not much with a high budget. I think that plays to their strengths (quirkier smaller titles) but personally I’d like to see more from them and see what they can do with the sort of budget afforded to other studios. I’m guessing some really fantastic titles which wouldn’t be a huge commercial success. I’d rather that than more Killzone though.

    #25 2 years ago
  26. GwynbleiddiuM

    @22 And what about Microsoft? were their games any different than what Sony is doing? your own words: “loud, violent and US-focussed”?

    Violence sells better and dumb sells better in the US, so there you have it, you oughta make products suitable to your market.

    #26 2 years ago
  27. monkeygourmet

    @26

    They’re not, they don’t waste money flogging a dead horse though…

    They know the 360 sells like shit in Japan, thats why you rarely see games released on it over there.

    Fact is, if they can lock down the media empire in Europe and US, they will be sorted.

    Let Sony try and sell overpriced consoles in there home territory.

    Oh wait, Nintendo sells most in Japan…

    #27 2 years ago
  28. Gadzooks!

    #26

    MS are not part of this conversation, and dont need to be.

    A stupid statement was made: ‘ps always has the most japanese games’, and that was disproved. Thats all.

    #28 2 years ago
  29. OlderGamer

    Gonna say what I always seem to, because every once in awhile what I always seem to say fits and looks smarter. This is one of those times.

    Sony is not a Video Game company. It is a Media Company, also gadgets. They are not games focused. They have produced some smart, creative, and well done games this gen. However none of those games have been able to compete with the top titles on other platforms(in sales). To me that speaks volumes.

    Marketing is prolly the single biggest ingrediant to sucsess. Sony doesn’t do a good job of that.

    Sonys PR this entire gen has been horrible. Perhaps unrelated, but bits like “people will want to get a second job in order to buy a PS3″ to how the public was handled durring the PSN Gate. And other key bits. There have been times when Sony execs seemed more like stand up comics then people promoting a brand.

    Sometimes you have to call a spade a spade.

    I don’t think Sony makes it through the through the next gen. I think Nintendo owns JPN and MS owns NA and EU. I wouldn’t even be shocked if PS4 doesn’t get pushed back a couple/few more years. I don’t think Sony can afford to put out new hardware. I know they can’t afford to fail with it, if PS4 pulls a Vita, the PS brand is dead.

    I don’t know the score with the PR teams, and I am not privy to what there strategies are. But once again, here is a baffiling move by Sony.

    #29 2 years ago
  30. monkeygourmet

    @29

    Yeah, basically this.

    IMO i can see Sony bowing out of hardware in the near future.

    #30 2 years ago
  31. Dragon246

    @28,
    Stupid statement disapproved by what? shitty talk by the ceo of sony hater corp.? I gave proof supporting my argument. Unfortunately people who have ninty and ms up their ass cant understand that. Give me a game list, if you can.
    @29,
    “I think Nintendo owns JPN and MS owns NA and EU”
    Really? For your info, ps3 sells more than any other home console worldwide now, and has undisputed leads in both japan and eu.
    @23,
    Amazing how ps brand is sinking now when their home console sells the most on a weekly basis now.
    “They have shown arrogance regarding what they feel consumers want and stood by old fashioned business models.”
    I think thats ninty, and most agree with that, except NDF members of course.

    Also to all so-called NDF members, where were you when ninty announced wiiu is region-locked. As OG said, only looking through rose tinted glasses eh?
    @30,
    Tell me what else you see, ninty ruling the world?

    #31 2 years ago
  32. ManuOtaku

    “That being said, you have to question the priorities of the company as a whole. Sony in general is serving too many masters. Each company should operate autonomously. PlayStation shouldn’t suffer because TVs are overpriced”

    I think this is rather important, i always seen as possitive they did have so many products and divisions, in order to support the gaming division, which influenced their technological approach on the consoles especially ps3 and vita, in order to coupe with the initial looses created by the good tech under the devices, but this gives some light that this will be not longer the case, in fact it might indicate that Sony is using the gaming division to coupe with the looses of the other departments as well, due to their relative success with both of them, which might create or is creating problems on their gaming division as we speak.

    #31 i did comment on the issue of region locked, so i think we can criticize the bad things nintendo does, which also doesnt have anything to do with the issues that are brought in nintendo threads (being kiddy, mario milked, collects dust, lack of ips, etc), this are very different things, we defend nintendo when the issues brought to the table are very subjective and not facts.

    #32 2 years ago
  33. GwynbleiddiuM

    @27 Microsoft actually did a lot to win favors in Japan’s market, it didn’t paid off. The smallest of their attempts is the arcade games they specifically released for japan, they have quite a category of shmup games over there, to name a few; Akai Katana Shin, Deathsmiles, Deathsmiles IIX, Raiden IV, Raiden Fighters Aces, DoDonPachi Daifukkatsu Black Label. These are all arcade games (arcade machine) that only released on Xbox 360 and Arcades. I’m sure there are a few JRPGs as well. So they tried, and they are trying, It’s incredibly stupid not to, expansion comes with profitable opportunities.

    @Gadzooks! Well in that case, you’re right.

    #33 2 years ago
  34. Dragon246

    @32,
    Actually what he saying is completely opposite of what should happen. “One Sony” as Kaz puts it is the only way sony would stay afloat.
    Ps brand, even though one of the most successful sony brand, was treated as an outcast, with its centre not located in Sony City.
    As many analysts say, in sony, left hand doesnt know what right does.This is what prevented them from launching a mp3 player first even though they own a complete music label.

    #34 2 years ago
  35. Gadzooks!

    #31

    Hush now, adults are talking.

    #35 2 years ago
  36. OlderGamer

    “@29,
    “I think Nintendo owns JPN and MS owns NA and EU”
    Really? For your info, ps3 sells more than any other home console worldwide now, and has undisputed leads in both japan and eu.”

    I was talking about Next Gen, sorry if I didn’t make that clear enough.

    Also you need to consider that JPN is not a console dominated territory Dragon. It is about Handhelds, and yeah Nintendo does currently own that market too.

    And I too commented on region locks. You know it isn’t like that is a new thing. I have small shelf of JPN games that I can play on my JPN PS2. And I know a lot of people that have PSN and XBL acounts from regions other then their own.

    Region Locks are really no biggie, just you folks that want an excuse to unload on Nintendo/WiiU, thought you were just handed a golden bat, only to find that most folks don’t care. I am sure that irked you guys a bit.

    #36 2 years ago
  37. Dragon246

    @36,
    Sony owns japan and eu in hd consoles. Cant see ms winning eu anytime soon.
    Also golden bats are costly, even more so in todays economy. I like them :)
    I said there it may not impact most, but its an impact nonetheless.
    @35,
    You are an adult???
    Way to dodge the argument eh? You cant even respond to a stupid comment can you? Not while you are with triss I guess. Do you know anything about japan at all?
    So much for being an adult……..

    #37 2 years ago
  38. OlderGamer

    I can see MS easily expanding into EU regions, it already does impressivly well in UK. Next Gen MS is going to be hard to beat. And not nessecarily because of its games line up. But they are going to be huge on the TV front. I think. IF MS does what i have a feeling they are going to do it could crack EU. I am expecting them to offer data plans similer to smart phones except cheaper usage. Meaning that if I am right, xbnxt owners in low bandwidth regions could have isp solutions. I could be totaly wrong, but I think the writting is on the wall.

    #38 2 years ago
  39. DrDamn

    @OG
    I kind of agree to an extent, but marketing isn’t the biggest issue by a long way. Sony lacks the bigger games full stop. That’s not as huge an issue as it could be though.

    “However none of those games have been able to compete with the top titles on other platforms(in sales). To me that speaks volumes.”

    I don’t think this has ever been Sony particularly. They go for strength in breadth and depth. The only really big seller they ever had themselves was Gran Turismo. The strength of the PSOne and PS2 was sheer depth in offerings and being the biggest player. PS3 has the depth but it is not the dominant market leader the other two were.

    That’s not to say they wouldn’t like or don’t try to produce a big title guaranteed to sell 10m+. They clearly do, but not achieving that isn’t down to marketing, it’s more down to the games themselves.

    For me personally that’s not actually a massively bad thing. One of the things I love about Sony is the breadth of titles they produce themselves and the risks they take with them. The fact they can’t produce a FPS to match the likes of Halo, CoD and BF3 isn’t a problem for me. If they didn’t spend so much money on trying to do just this I doubt it would be a problem for them either.

    #39 2 years ago
  40. Dragon246

    @OG,
    You said handhelds dominate japan, actually mobiles do, but you are right.
    Still people like you are all too eager to kill vita asap. Actually thats not happening. Psp still sells good there. There were 34 games for it on tgs floor,more than vita. Next year, when psp development moves to vita completely in the earnest, you will see.
    Also I dont think sony is sitting quietly. They must be watching ms and their moves. If the subs plan works, you will see sony emulating it too. Also I think in eu, sony provides better tv facilities, so I cant see the writing in the wall.

    #40 2 years ago
  41. Deacon

    it almost sounds as if you WANT that to happen OG! ;)

    And here I thought you despised the dirty MS way…

    On topic, Sony’s marketing is somewhat lacklustre.

    How #39 can say they don’t have any of the BIG games, I completely don’t understand. Most of the BIG games are third party. And Sony more than hold their own when comparing first party output (with MS at least), imo.

    I’m torn between hating companies who market themselves too much, and feeling sorry for Sony’s under-performing game sales due to a lack of just that.

    I’d certainly hate to see a gaming landscape without them, that much I do know.

    #41 2 years ago
  42. DrDamn

    @38
    Next gen for MS v Sony will be interesting. I think there are still a few surprises up the sleeves. Current assumption is 2 similar set-top boxes, MS perhaps having Kinect integration, both launching late next year. The surprises I think will come in pricing plans and standard unusual features.

    If Sony just come with a better PS3 and launch at the same time or later than MS then they are going to find things very difficult without some really compelling software to back it up.

    #42 2 years ago
  43. ManuOtaku

    #37 Sony does not own Japan i the total units sold number, the Ds surpassed the PSP, the Wii is surpassing the PS3, and the 3DS is surpassing the Vita, its been a while since they are not the top console/handheld seller in Japan, even in weakly sales number most of the time is dominated by nintendo products, i mean the ones that came on top.

    #43 2 years ago
  44. Dragon246

    @41,
    So true, marketing sucks. I despise the moronic “hype machine” and stupid “viral campaigns”.
    But most people want sucky things :)
    @43,
    I said hd consoles. Also ps3 leads weekly sales worldwide about more than a year now. I was referring to that.

    #44 2 years ago
  45. OrbitMonkey

    Nothing like a bunch of gaijin arguing over who “owns” Japan :-P

    #45 2 years ago
  46. DrDamn

    @41
    OG and I were referring to big games which rival offerings from Nintendo and MS. Sony have nothing which comes close to the consistent sales of series like Mario Kart or Halo. I’m not saying they don’t have big games, but they aren’t in the same league as the best from others sales wise.

    #46 2 years ago
  47. Da Man

    Why oh why a cover based tps doesn’t outsell dedicated multiplayer fps and platformers.

    It must be the marketing. Or what I think ‘marketing’ stands for.

    Same goes for Alan Wake. It outsold all Sony titles combined.. Oh wait, it didn’t.

    #47 2 years ago
  48. ManuOtaku

    To tell you the truth i dont want Sony to leave gaming, as neither Microsoft or Nintendo for that matter, as a matter of fact i want SEGA to comeback in order to have four console makers, the more the merrier i suppose, but i reckon that is wishfull thinking on my part.

    Having said that i think sony should put gaming as their primary asset once again, i mean that other divisions support the gaming division, instead of the gaming division supporting the other divisions, that will gave them more room to manouver next gen, and for that doing better and incide in the performance of their overall gaming strategy.

    #48 2 years ago
  49. Deacon

    @46 – My bad. I read that all a bit too fast I think ; p

    And what a treat! more wisdom from Da Man – “Their marketing is just fine, the games are shit.”
    I want to like you. I feel we could become great friends. Lovers even. But shit like this makes it difficult.

    #49 2 years ago
  50. DrDamn

    @49
    “Having said that i think sony should put gaming as their primary asset once again”

    They did actually recently do that in a restructure. It’s one of the pillars of their new “One Sony”. Digital Imaging, Gaming, Mobile.

    #50 2 years ago
  51. ManuOtaku

    #51 Well Doc i meant in not using the gaming department to coupe with the losses of the other departments, more than being their main focus, because i think that holds back their gaming division, and affects their gaming strategy, like they cannot cut prices on vita and the new super slim model, expand their catalog, etc., among other things, sorry for not putting in the right way, i think.

    #51 2 years ago
  52. Da Man

    If a videogame I don’t like for the reasons such as I can’t aim, it’s too popular, or because it’s on a console I can’t afford, it must be that the video game I like (or can afford) is just as good, if not better.

    Why? Simple: marketing.


    ..
    . What’s marketing? It’s a word which sounds well enough to insult people playing videogames I ‘despise’, as well as make myself look intelligent and insightful.

    Usher advertised a videogame? It sold over 8 million? Marketing and stupid Usher did it.

    A videogame regularly tops most played charts? Dumb marketing victims.

    Japanese can’t keep up with american devs? Marketing, obv.

    #52 2 years ago
  53. Da Man

    And what a treat! more wisdom from Da Man – “Their marketing is just fine, the games are shit.”
    I want to like you. I feel we could become great friends. Lovers even. But shit like this makes it difficult.

    Was Crash shit compared to Mario? Yes.

    Was Killzone/Resistance shit compared to Halo? Yes.

    Was Primal shit compared to Zelda? Yes.

    If you genuinely believe games sell disguised as something appealing and continously trick their fanbase, I don’t know what to say aside from that perhaps you should just try and deal with the fact that your fav ones aren’t the best.

    #53 2 years ago
  54. DrDamn

    @52
    Short of dumping other sides of their business altogether I’m not sure no influence is possible. However putting gaming as one of the main businesses should give decisions which benefit that part greater impetus – at least you’d hope that.

    #54 2 years ago
  55. Deacon

    I agree with you there boss. When held up to such greats, they could easily be deemed ‘shit’.

    ‘THE BEST’ is something nobody anywhere can ever confirm to be true.

    #55 2 years ago
  56. Da Man

    Yes, you can. For instance, even without going into balance/depth comparison, it ‘s obvious that an fps with superior amount and selection of playlists, a bult-in level editor and a theatre is better.

    #56 2 years ago
  57. monkeygourmet

    The fact is, Sony’s ‘cool’ train ran out of steam with the PS2.

    The PS3 was / has:

    Too expensive at launch

    taken an age to reach profitablity

    Underperormed in critical cross-platform titles

    Continued with Sony’s fool hardy obsession with linking it too other Sony Products or media (Bluray, 3D etc…)

    Awful marketing of key titles

    If Sony don’t address these issues next gen, they are toast.

    Next PS needs to be basically a PC (Xbox) in construction and subs based.

    If they don’t follow that model, i can’t see many happy shareholders in a few years time.

    #57 2 years ago
  58. Deacon

    #57 – some people value such things. Others don’t. So no.

    #58 2 years ago
  59. Deacon

    Game (A) has 150 levels and 50 guns.

    Game (B) has 25 levels and 12 guns.

    GAME A IS THE BEST!!!!! – according to Da Man logic

    #59 2 years ago
  60. Da Man

    That wasn’t even remotely what I said, silly.

    some people value such things. Others don’t. So no.
    That makes no sense. If I have two shooters, which one of those I go for? The one offering more content and one which can occupy me for months.

    That’s why games top the most played charts, and others don’t.

    I can buy a CoD and I can buy several other shooters, why purchase several inferior games when I can just buy one, seeing as how much content it comes with.

    Unless of course you think space nazis are artistic and refreshing.

    #60 2 years ago
  61. OrbitMonkey

    @61, That’s the point isn’t it? Some people do. Arguing over subjective values is just passing in the wind.

    #61 2 years ago
  62. Fin

    Guys, I think we can all agree, Sony makes better games than Nintendo. At least Sony’s games as for adults.

    #62 2 years ago
  63. Da Man

    So that I can play everything from Living Dead through Snipers and Team Doubles in one sci-fi omp fps while the other one has a couple of half decent modes is apparently subjective?

    Why do you play omp fps then? Oh wait, #60 doesn’t.

    Oh well then, that makes sense.

    Yes, I ‘m fully convinced it’s the mysterious marketing or whatever stands behind that buzz word rather than the diversity and depth of the game..

    #63 2 years ago
  64. DrDamn

    @64
    It doesn’t matter if you have 60 different modes and 30 maps, if you don’t like the core gameplay then it’s not the best game for you is it?

    #64 2 years ago
  65. Deacon

    So, more content equals a better game. Regardless if that content might be completely uninteresting to some. Except games are rarely just a sum of their parts.

    Maybe all that marketing has gotten to you.

    This was fun. And I see we both have some bigotry in us. It feels right. Please let me be your girl <3

    #65 2 years ago
  66. Da Man

    It’s not merely ‘more content’, it’s the diversity, replay value and the amount of fun yoy can get out of the same game.

    Hardly any bigotry. I was just pointing out how it’s funny to try and link it all with some undefined marketing forces.

    if you don’t like the core gameplay then it’s not the best game for you is it?
    Yes, which is why people usually don’t compare fps with racing games.

    #66 2 years ago
  67. OlderGamer

    Sure Fin, sure.

    #67 2 years ago
  68. OrbitMonkey

    On topic: If the strong yen, and Sony’s other divisions financial troubles force the PS4 to be delayed and give MS another headstart… Well I guess I’ll be going back to the Xbox :-/

    #68 2 years ago
  69. OlderGamer

    @OM, this is kind of what I am thinking will happen.

    Sometimes when your running a race, you realize your not going to win, then you need to shift focus on just doing what is best for you and finishing the race. I think Sony is doing that. And if they aren’t, shame, because they could really use some focus right now. IMO.

    #69 2 years ago
  70. Deacon

    Ok, now let’s lose this crowd and go sit by the river with a picnic and some Lambrini.

    #70 2 years ago
  71. DrDamn

    @67
    Do you really think all shooters have the same core gameplay? There is massive variety and diversity out there. Halo plays very differently to CoD. Yes it’s about shooting each other but there are still plenty of differences to forge preference based on more than diversity of content.

    #71 2 years ago
  72. DSB

    @69 I don’t know, I think Sony Computer Entertainment’s corporate PR has been very strong.

    I essentially wrote Sony off for most of this generation, because I felt like they were arrogant and completely unwilling to face the fact that they had made some huge mistakes launching the PS3.

    But now they’re actually publicly owning those mistakes, on the highest level, and that makes me think they’re actually willing to do better.

    Not in a million years would that ever happen from Microsoft. They’re completely willing to not only ignore their mistakes, but also to make them even worse, before they ever cop to anything. Microsoft are never wrong. The world may be wrong, but Microsoft, not possible.

    That’s really what’s taken me from someone who preferred the 360 to someone who thinks that Sony are a lot more keyed up for the next generation.

    If nothing else, whoever runs their corporate PR is smarter than most.

    #72 2 years ago
  73. Da Man

    No I don’t, which is why I don’t play CoD.. I was just giving an extreme example.

    But then CoD wouldn’t be a top played one if it didn’t have the diversity and replay value. If it was just another military omp with a few modes, nobody would keep playing it.

    Surely there’s more to base it on, but when you have a sci-fi fps which has been perfecting it’s formula for years and a newcomer clone with less value, it’s not surprising the latter doesn’t sell the same numbers.

    #73 2 years ago
  74. DrDamn

    @74
    Oh ok got you. Obviously you can compare elements. For example I think some of the success of CoD and Halo are down to the fantastic party/group features both have. If you make it as easy as possible for people to play and stay together they will keep playing your game. Make it tricky or obscure and people won’t stay. I continue to be amazed how games continue to get this aspect wrong when there are clear examples out there of how it should and does work.

    #74 2 years ago
  75. fearmonkey

    Its times like these I miss Theevilaires, where he would try and stick up for sony and how they are the best.I wonder if he is still on this site as someone else. Now that the generation is pretty much over, he has to be unhappy at how it played out.

    I agree with manu, bring back Sega consoles, but that isnt going to happen sadly. (I loved my Dreamcast)

    Sony got so arrogant and I got disgusted with Kaz and Kuturagi’s statements. I’m glad they had some humble pie. However, MS is going directions that Im not sure im happy about, and i went from PC to console, and might go back to mainly PC, depending on how awesome the new consoles are. One thing I have learned after many console generations is that most of the time, no one stays on top too long, and Sony could come back, and MS be in the pits, you just never know. MS isnt the MS that started the 360′s generation, They were hungry, they were aggressive, and now they seem like they have been in a relationship too long, and arent trying as hard. If sony comes back with that same fever that MS had at the start of this gen, dont count them out.

    #75 2 years ago

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    Spotify will launch on PlayStation Network this spring as part of a new music destination called PlayStation Music. PlayStation Music is a replacement for Music Unlimited, and those with a PSN account can link to Spotify which can be used just for music, or when playing games on PlayStation 4. Existing playlists from current Spotify […]

  • Closed beta for Alone in the Dark: Illumination starts tomorrow

    The private beta period for Alone in the Dark: Illumination starts on January 29. Those who pre-order the game via Steam, will automatically be included in the beta, enabling them to provide feedback on the first campaign in single-player mode. An additional beta period will be announced in the weeks leading up to launch. The […]

  • Majora’s Mask Special Edition New 3DS XL available once more on UK store

    UK residents who want to get their hands on the shiny Majora’s Mask Special Edition New 3DS XL can once again pre-purchase it through the Nintendo UK Store. If you want one, you better hurry because units will likely go rather fast. Only one per customer is allowed, and once you drop £209.99 on it, […]

  • Nintendo Q3: 1.9M New 3DS models sold, Wii U lifetime sales hit 9.2M

    New 3DS XL has sold 1.3 million units as of December 31, 2014, Nintendo announced in its Q3 financial results today. New 3DS moved 580,000 units by the end of the same period. Lifetime sales of both systems combined total a little under 1.9 million. Combined global sales for current 3DS models available in Europe […]

  • Call of Duty: Advanced Warfare’s exo zombies reanimate a familiar format

    Advanced Warfare’s exo suits manage to bring an undead format back to life. Dave Cook welcomes zombies back to Call of Duty. “The challenges start to spike early so seasoned zombie slayers needn’t worry about being coddled.” Call of Duty: Advanced Warfare’s first DLC went live this week, dropping four very solid maps for multiplayer […]

  • YouTube app and Maps will be removed from PS Vita

    Sony said that it will end support for the YouTube and Maps apps, as well as remove the “near” feature in an upcoming firmware update. Sony has revealed that a system update releasing in March will remove the Maps app and prevent the “near” feature from obtaining location address or display maps, making it redundant. […]

  • There is a Destiny loot cave Easter egg in Dying Light

    Dying Light is the latest game to take a jab at Destiny by having its own loot cave. Destiny’s infamous loot cave has been recreated in Dying Light, sort of. Of course the loot cave in Dying Light is only an Easter egg and doesn’t actually net you any loot. Instead, upon entering it, you […]

  • Resident Evil: Revelations 2 supports co-op in story mode, but only offline

    You can play the campaign of Resident Evil: Revelations 2 in co-op, but not online. 4gamer spoke to producers of Resident Evil: Revelations 2 and made out with a few details concerning story, setting and more. The site confirmed that while you will be able to switch between characters in the single player, and have […]

  • The Witcher 3 may have a permadeath “Insanity” mode

    Although not yet confirmed, The Witcher 3: Wild Hunt developer CD Projekt RED is working on a difficulty mode dubbed “Insanity” that will delete your save if you die. During Monday’s Twitch stream, the developer took a few questions from the chat and we’ve got a bunch of answers. There are many interesting little bits […]

  • Dragon Age: Inquisition is the most successful launch for BioWare, based on sales

    Dragon Age: Inquisition is responsible for the most successful launch in developer BioWare’s history, according to EA. During last night’s EA Q3 2015 earnings call, the publisher said that Dragon Age: Inquisition was the most successful launch for developer BioWare. Today, we get a bit more detail. “In particular, Dragon Age: Inquisition had by far […]

  • Here’s a walkthrough of one mission from Far Cry 4 Hurk Deluxe DLC

    Far Cry 4′s latest DLC pack, Hurk Deluxe, seems like good fun, judging from this video. The Hurk Deluxe Pack was released today on all platforms. It comes with five new missions. The video below takes a look at the “Call of the Wild” mission. In the walkthrough you’ll get to see some of the […]

  • Battlefield Hardline beta date confirmed on Xbox Store

    The beta date for Battlefield Hardline has popped up on the Xbox Store, confirming the rumoured date. The listing for the Battlefield Hardline beta is available for anyone to see right now on the Xbox Store. Granted, it’s for Xbox 360, but unless EA is starting this beta early on Xbox 360, this will pretty […]

  • GTA player flies jets backwards in impressive stunts

    Doing stunts with jets in GTA 5 can be impressive, but it’s nothing like flying them backwards. Making videos of your jet stunts has become too mainstream. Which is why the latest video from YouTube channel GTA5Videos is all about defying that. The video below features some insane stunts mostly done by flying jets backwards, […]

  • CoD: Advanced Warfare balance patch out, System Hack nerfed, HBRa3 buffed

    The latest patch to Call of Duty: Advanced Warfare is here with some major changes to game balance. Making good on the promise to nerf System Hack, developer Sledgehammer Games has released the latest patch to Advanced Warfare to do just that, and much more. The patch is out now on Xbox platforms, with PlayStation […]

  • Grinding three purples in Borderlands: The Pre-Sequel may crash your game [UPDATE]

    Update: Gearbox Software has announced there’s currently a hot-fix in place for Borderlands: The Pre-Sequel as a temporary solution to crashes caused with the DLC update. Until a permanent fix can be made, the hotfix should correct crashing issues. All will be fixed in the next major game update. Original Story A bug that snuck […]

  • Havoc maps up the tempo for Call of Duty: Advanced Warfare

    Dave Cook dons his Exo suit to find the new Havok DLC maps a great change of pace for Call of Duty: Advanced Warfare. Given that Call of Duty: Advanced Warfare places great emphasis on verticality, it’s little wonder that Sledgehammer Games has designed the first of its four DLC map packs with elevation and […]

  • G2A responds to deactivated Far Cry 4 keys debacle

    G2A, one of the third-party sellers that were named in the ongoing episode of deactivated Far Cry 4 keys has decided to release a statement. G2A is a well known third-party key sellers online. Most users know it through its sponsorship deals with many YouTube and Twitch channels. The service sells keys both through its […]

  • Petroglyph’s Victory resurfaces with Korean co-developer

    End of Nations, Mytheon and Grey Goo developer Petroglyph Games seems to have salvaged a stalled project. Victory popped up back in early 2013 after Trion Worlds took End of Nations in-house. Petroglyph’s attempt to crowdfund the unusual strategy title ended in iniquity, but it vowed to do whatever it could to bring the game […]

  • Far Cry 4 Hurk Deluxe DLC now available

    Far Cry 4′s latest DLC pack adds new story missions and a pile of new weapons. Far Cry 4: Hurk Deluxe is now available on PC and Xbox platforms, and is rolling out to the PSN in line with local network updates. The pack bundles five story missions, including Yak Farm, Blood Ruby and Hurk’s […]

  • Yes, Resident Evil: Revelations 2 has microtransactions

    Resident Evil: Revelations 2 has microtransactions, but thankfully they’re not as outrageous as initial reports suggested. The subject of Resident Evil: Revelations 2′s microtransactions arose earlier today with reports filtering out of a European press event that you’ll be able to pay to keep playing after your character dies. The ramifications of this are pretty […]

  • Play mini-games to unlock Magicka 2 content

    Magicka 2 publisher Paradox Interactive has invited fans to earn in-game rewards by playing other games. The Magicka website will host various mini-games in the build up to Magicka 2′s launch later this year on PC and PS4. Playing these games controbutes to a community score total which will eventually unlock in-game content as well […]

  • Deactivated Far Cry 4 keys were purchased through Origin

    Far Cry 4 owners who found their games deactivated without warning may be surprised to learn where they came from. Many copies of Far Cry 4 purchased through third-party re-sellers have been deactivated without notice. Although resellers affected by the deactivations argued that they had made authorised purchases, Ubisoft has denied this. The publisher told […]

  • Will Assassin’s Creed visit Japan in 2016?

    The next Assassin’s Creed game after Victory may finally bring ninja and assassins together. An Assassin’s Creed fan has spotted what certainly looks like a heavy hint that the next game after Victory will be set in Japan. Ubisoft forums member Cornik22 was looking through the Assassin’s Creed 4: Black Flag official art book when […]

  • Resident Evil HD modder aims to restore original, terrible voice acting

    Resident Evil and its early sequels are justifiably famous for their simply dire voice acting. Some Resident Evil fans feel they just can’t enjoy the experience of exploring Umbrella facilities if someone isn’t talking at them with absolutely no regard for pacing, content or tone. As a result, modder Bunny has stepped up to the […]

  • Record iPhone sales drive Apple to revenue spike

    The iPhone is still going strong – in fact, it’s selling better than ever. Apple has announced its financial results for the quarter ending December 27 2014, exceeding expectations with a 29.5% increase in revenues to $74.6 billion. This was a new record for the company. One of the key factors in this spike is […]

  • HoloLens has “mind-blowing” potential for games, says Microsoft CEO

    Microsoft’s VR wearable HoloLens is going to be great for games, according to CEO Satya Nadella. Speaking to investors, Nadella made Microsoft’s entertainment plans for the device explicit. “It’s also getting clearer how the games people love today will evolve to mind-blowing experiences in the future when designed for the mixed reality that Windows 10 […]