Nvidia: next-gen consoles are the last, cloud gaming’s the future

Friday, 21st September 2012 21:00 GMT By Stephany Nunneley

Nvidia’s GeForce Grid Cloud Gaming general manager Phil Eisler believes the next iteration of consoles will be the last as cloud gaming will become the “predominant way that people play games.”

Speaking with VentureBeat, Eisler said with technological progress in the sector continuing, issues with cloud gaming are becoming a thing of the past

“They say this is the last console, and I am certainly a believer in that,” Eisler said. “The last one is almost 10 years old now in terms of the technology. As we go through time, the good thing about cloud gaming is it’s going to get better every year. One of the reasons we’re investing in it is we see that there are some issues today, but they’re all solvable and they’re all moving in the right direction. Bandwidth is going up. The cost of server rooms is going down. We’re bringing latency down.

“The experience will just get better and better every year, to the point where I think it will become the predominant way that people play games.”

Eisler said with companies such as Sony clearly behind the tech, cloud gaming’s potential will only grow.

“Clearly Sony believes in it enough to put their $380 million dollars into it [by purchasing Gaikai],” he said. “That was equally supportive for those people that are pro-cloud gaming.

“Anybody who’s in the game console business is clearly awakened to the potential of streaming games to TVs.”

Thanks, GI International.



  1. Maximum Payne

    I am so sick of this cloud shit.

    #1 2 years ago
  2. OlderGamer

    Going to happen at some point.

    I don’t know if it will all be candy and flowers, but I can’t wait for the day when the logo on the box you’re using doesn’t matter.

    #2 2 years ago
  3. Phoenixblight

    If one of the leading GPU manufacturer is behind it, you know it will be the future. Most of the leading companies in the game industry are behind cloud. Its only a matter of when.

    #3 2 years ago
  4. gamereck36

    Why does it seem that most industry analyst would like to kill off the console?

    #4 2 years ago
  5. Phoenixblight


    This isn’t an analyst. THis is someone that works for Nvidia in their cloud tech department.

    #5 2 years ago
  6. Ireland Michael

    @3 Most of the leading companies are behind it because it’s the most amazingly restrictive DRM methods ever imaginable, and they win on every front. But that means jack shit if the consumers aren’t behind it, Which they aren’t, and never will be.

    #6 2 years ago
  7. Phoenixblight


    Yeah you can say that but people like you were saying digital will never beat physical. If all the leading business make it the only way to play games people will move towards it.

    #7 2 years ago
  8. Ireland Michael

    @7 I never said digital would never beat physical.

    #8 2 years ago
  9. Phoenixblight


    Didn’t say that. I said people like you. There is a difference. Google,Nvidia,Dell,EA,Microsoft, Sony and Apple are all investing into this. You can be denial all you want but those companies know a lot more than you or I do especially with their billions of dollars.

    #9 2 years ago
  10. SlayerGT

    @5 & 6 and this “believer” is also the man to benefit the most from a system thats “going to get better every year.” Of course they’d love that. I personally will probably find a new hobby if the only “couch gaming” is done through “the cloud”. I’m pulling down 20mbs at my current place but the shit still drops out from time to time. I imagine if cloud gaming was the only available, the games wouldn’t be like the ones I enjoy anyhow. It I just wouldn’t be for me anymore.

    #10 2 years ago
  11. Stardog

    He’s right. Go play Hitman: Blood Money here:

    See how fast it is compared to OnLive.

    Consoles have held us back for too long.

    #11 2 years ago
  12. HauntaVirus

    Consoles will die, PC is the future.

    #12 2 years ago
  13. SuperGuyverUSA

    I doubt it. My personal opinion on things is that cloud gaming will have a important role on consoles to make it better. Or for all we know, the next console won’t have anything to do with a controller or a keyboard. It might just be a whole new experience.

    #13 2 years ago
  14. Demigod

    I would be surprised if consoles go away. The cloud will raise but we need a set top box to plug into the tv and a controller so we still have one type of console right there. Consoles that play physical media may go away but there will always be a demand for at least a downloadable, somewhat off line, version and I cannot see them going away. We will probably see an evolution on the x360 with is really more about the services it offers now than the games, facebook netflix etal. Game on and offline will just be one of the services offered.

    Cloud (it really is a daft way to say streamed) gaming will increase in number but only when lag and bandwidth are no lounger a problem. I get 20mbps and that isn’t enough for lag free gaming at even console res, at pc res it is pathetic and I can eat through my 100mb download limit very fast.
    IMHO retail will contract somewhat, digital will plateau and cloud will increase but all three will coexist.

    #14 2 years ago
  15. monkeygourmet


    My poor lamb…

    Ultimately companies want as close to 100% control over your media / gaming input they can get…

    Most corperatations are losing the fight against downloads…

    People are still downloading films / games over physical purchasing or cloud.

    But, if you cant beat ‘em (torrents), join ‘em…

    So now we see Netflix, ITunes etc..


    - Don’t worry about pirating, everything is available on the cloud…

    - Oh.. Perfect… You have everything I want stored online….
    Who are you?

    - I am a private corporation….

    - Can I have XXX random film because that’s what I want to watch?

    - No… We don’t have that film available…

    This film now gets deleted…

    What if this happens to film / music / iBooks…

    It’s all good until you realise the people in control of all your shit are arseholes…

    Total control over content by dick heads… Never a good idea…

    #15 2 years ago
  16. _LarZen_

    When the entire world has fast internet connections then cloud gaming can replace consoles.

    Don’t think that will happen in our lifetime if ever…

    #16 2 years ago
  17. GrimRita

    Some of you guys are forgetting something that will probably hold back Cloud gaming in the UK for years to come – our ISPs.

    Too many are slow, have a monthly cap(upto 20GB in most cases) and just a couple of games a month would burn through that.

    Naturally, if you want ‘unlimited’, which is actually still limited, you have to pay a lot more for it. The UK are still pissing around with 4G whilst the US has had that for ages.

    And I believe that if they wanted to, Microsoft and Sony could very easily flick the switch and turn their next gen into simple cloud devices. Sony have already taken a huge step in that direction

    #17 2 years ago
  18. drewbles82

    Wouldn’t it be bad news for Nvida if we all moved over to cloud gaming as then the only people buying nvida products would be the cloud providers?
    Where if theres a graphics chip/card in every console, they would sell more.

    #18 2 years ago
  19. sleaker

    Cloud gaming is not something I want, nor something I will pay for. I will continue to purchasemy games, either via digitial distribution or from a brick and morter retailer, and install and play them from my computer.

    #19 2 years ago
  20. monkeygourmet

    No one wants it,

    It still happens…

    Like everything in history that involves removal of rights… At least make other generations aware on how things used to be…

    We could And used to, physically ‘own’ something…

    That should be at the forefront of education…

    - We used to have more options…

    When it comes to media distribution… These statements should always be remembered

    Fuck people controlling my media…

    #20 2 years ago
  21. Phoenixblight

    “Wouldn’t it be bad news for Nvida if we all moved over to cloud gaming as then the only people buying nvida products would be the cloud providers?”

    Nope developers will still need them. Nvidia and GPU manufacturers can still monetize off that or sell cards that make the streaming better. AMD and Nvidia don’t make much money off the joe blow buying GPUs as the studies have shown the average PC gamer uses 5+ year old cards.

    #21 2 years ago
  22. Dragon246

    Digital/Retail for me. Don’t want to stop between a gaming session just because my net went down under or no net available in a region.

    #22 2 years ago
  23. kevinw729

    Nvidia and others have vested interests in a Cloud based environment – especially the possibility’s (and profits) that distributed gaming could offer. I have to agree however that I expect a Generation-9 and even 10 of the consoles, before we have full Cloud gaming.

    The disposable income of the target audience, social conditions and the limitations of full 4G broadband internationally will dictate this. I can not see the Japanese or American scene being ready for full Cloud gaming any time soon. This same mistake was made by MS regarding the physical space needed for KINECT gaming.

    There is also one major issue that could prove a very big fly in the soup regarding Cloud gaming aspirations – the peripheral dependance (KINECT, Wii and now Rift) could force some complicated connections (interfaces) between player and game in the future, negating Cloud based connectivity.

    #23 2 years ago
  24. TheWulf

    It’ll be pie in the sky for the next 20 years at least.

    Tiny countries like the UK still have areas where the Internet is poor, sub-2mbps speed. There are bigger parts of the developed world which are worse. And even if you do have good Intenret, the chances are that you’re capped to a certain amount of bandwidth per month (bandwidth that Cloud will eat in a wee, or less). Not everywhere is Sweden, not everywhere has incredibly fast, uncapped Internet. So if Cloud was adopted within the next few years, you’d lose around 40-50% of your market (or possibly quite a lot more).

    The reason why for this would be that, as I said, not everyone has the necessary amount of bandwidth to stream a game in a way that wouldn’t have terrible latency, visual glitches, and more. I mean, OnLive is pretty awesome, but it still suffers from humongous input lag. Absolutely humongous. Even the Penny Arcade guys commented on OnLive’s input lag, and their Internets are nothing to sniff at.

    So yeah, we’re talking real future stuff, here. It’s amazingly optimistic to think the next generation of consoles will be the last. There’ll be one after that, I’m sure, at least. Cloud won’t magically heal the fact that the infrastructure of the Internet is still quite shitty in most areas of the world.

    So, there’s at least one more generation to go after the next one. And maybe more after that. We’ll have to see how the Internet infrastructure shapes up. But the problem is is that to fix this problem it’ll take a lot of money with likely very little to no profit in return. Most businesses are happy with the way things are right now.

    #24 2 years ago
  25. TD_Monstrous69

    Depending on what part of the world you’re in, cloud gaming, though definitely on the rise, is still a ways down the road as far as prominence. Mainly because internet infrastructure at this moment is still not quite where it is to create a sustainable, imersive gaming experience (unless maybe you live in one of the 9 countries listed in the article I have linked below). Though I do agree with Phil Eisler, cloud gaming is the future, but not the whole future.

    #25 2 years ago
  26. CPC_RedDawn

    Ever since the first Ipod i have said this will happen. The music industry was almost dead in terms of CD sales until Itunes was released. Now internet speeds have gotten faster the movie industry are struggling to sell DVDs and Blurays. Now we have netflix, lovefilm, hulu, etc. It will happen to games too but as games become bigger and bigger (PS3 games reaching 25GB). They are outpacing download speeds by a long way. I see this happening, but not any time soon. I think we have at least 2 mord gen of consoles to come yet. But I could be wrong, once the next consoles are out when its time to announce the next systems they might not release a physical system but a new cloud service fod the current system at the time to upgrade graphics and games as everythhing will be processed serverside.

    Also what impact would this have on retail stores Or even online stores?? It would hurt the economy more than it would help. As if you could get all your music, games movies, and whatever other content from o ebox why would you ever need to buy anything?

    #26 2 years ago
  27. Erthazus

    If Nvidia speaks about this, than it’s a serious business.

    #27 2 years ago
  28. naffgeek

    I predict retro gaming (i.e. anything not cloud dependant) will be massive in the future.

    I don’t mind cloud for game saves and such things but streaming a whole game on my 1.5mb connection is highly unlikely and I am hardly in the minority.

    Now where is my old GC?

    #28 2 years ago
  29. misieque

    After “huge” success of projects like onLive/Gaikai? Dream on nVidia.

    #29 2 years ago
  30. ps3fanboy

    I believe next-gen consoles are the last ONE I AM GONNA BUY. As i watch my hobby getting slowly teared to pieces with digital downloads, dlc on disc, unfinished & bugged games, poor customers support, free2play nickel & dime you to death games… all this crap are getting more and more in the way of my enjoyment of gaming…


    #30 2 years ago
  31. xxJPRACERxx

    Everybody talk about net speed and bandwidth but what about latency? Speed are becoming faster and faster but latency are not really becoming lower.

    Imagine playing Battlefield on the Cloud. You have ~30ms of latency with the Cloud, +~30ms for the bf server + TV (supposed you play on TV) can add up to ~50ms depending on type. It’s about ~100ms+ of latency, completely unplayable.

    And we can’t just completely remove latency, data need to be processed.

    Cloud gaming will certainly get bigger and better but I don’t see it replacing dedicated consoles/PC.

    edit: And you can’t compare Cloud gaming with music and movie streaming. One is interactive the other is not. I don’t care if it takes 2 seconds to buffer my movie but I do care if I shoot something and it takes 500ms to see the result.

    #31 2 years ago
  32. NocturnalB

    Yeah right. I love the way you make my games look Nvidia, so do what you do best, look pretty and don’t talk.

    Cloud anything let alone gaming is a crock of shit. Cloud will NEVER be part of ANYTHING i do. Ever.

    #32 2 years ago
  33. MadFlavour

    I hope cloud gaming never becomes the norm.

    There’s seemingly a lot of advantages to it, but I think the business side of things would surely negate them all.

    “The logo on the box you’re using won’t matter”

    Oh really? So there won’t be various companies competing, and they won’t be trying everything they can to one up each other? Yeah we won’t have to console wars, but we will have the cloud wars.

    “We’ll all save money by not having to buy every new console and every new release?”

    Really? Once there are no more pre owned sales or bargain bins, publishers will be able to charge what they want for their games. And the best thing is you will never actually own anything, you just bought call of duty 28 the drone wars for half a million Yuan, but later that week, the company you bought it from goes into administration, and now all you have a is a half a million Yuan hole in your bank account.

    And I get the feeling that if this became the normal way to play games, they would start having commercial breaks every fifteen minutes.

    It probably is how things are going to go. But I think that is when I will call it a day, or go exclusively retro.

    #33 2 years ago
  34. DrDamn

    So WiiU AMD GPU, 720 rumoured AMD GPU, PS4 rumoured AMD GPU. Connected to this article? ;)

    #34 2 years ago
  35. Gekidami

    …Euh, you know, if Cloud gaming does take off, we’ll just get the “Sony Cloud Station” and the “Microsoft Cloud Box”. Yes, Cloud gaming may very well replace consoles, because Cloud machines WILL BE CONSOLES.

    So when i can switch on a box under my TV and play whatever manufacture exclusives are on it, but also have the best visuals because its streaming… Why exactly would i need to play games on a PC? See Cloud, console, same thing in the end; a box you plug into your TV to play stuff. PC gaming though? Oh dear, the only reason PC game sales are on the rise is because of the outdated consoles, with Cloud consoles you get platforms that lasts forever, PC gaming, and infact PC upgrading to play PC games will be worthless. Yes, even more so than it is now.

    Its hilarious that the fact Sony now owns one of the founders of the Cloud idea hasnt lit a light bulb over any ones head here, but i guess the PC fanboys are to busy dancing on a grave that’ll never be filled. They brought Genkai for a reason, and it wasnt to kill their console business, idiots.

    #35 2 years ago
  36. Cobra951

    @20, your post is worthy of framing and displaying prominently. Thank you.

    @5, thank you too! This Nvidia employee is not an impartial analyst. He is someone with a vested interest making a self-serving pronouncement.

    No-lag streamed gaming is years away from technical viability, probably many years. It’s also extremely wasteful of resources, at any stage in the technology curve. What we are more likely to see is download content which is tied to limited streaming components. The rendering horsepower will still be needed at the user end. I think this Nvidia guy is full of it. Consoles will survive, and they’ll still need to be powerful. But they may be saddled with constant online connections. Let’s hope that sad day is still a ways off.

    #36 2 years ago
  37. OlderGamer

    Consoles as we have come to know them are a dying bread.

    Imagine the horror of arcade owners everywhere when looking at the first consoles. Wasn’t too bad when the Atari2600 was out. The arcades could stay a step ahead. When Nes came out, they must have worried. But managed to stay a head. When the GEN/MD and SNES came out there must have been a decided shift felt in the arcade Mario, Sonic, Madden, FF, all games that weren’t in the arcades, and they sold very well. Suddenly the tired and tested biz model of gamers droping in quaters to play looked outdated. Why pay for each play when you could buy the game and play when you wanted, and often for less cash in the long run. But Arcades wnet to more expensive hardware, and stayed a half a step ahead.

    Fast forward some and you have a situation where Arcades have priced themself ou of the market and have become a novelty. I stoped by an arcade while taking the MRS to a movie a few moths back(I say arcade, was more like half a dozen machines stuffed into the corner of the theater), nothing cost less then 1usd to play. That isn’t sustainable, esp when people can own home consoles that offer pixel per pixel level graphics as those arcade games.

    Consoles are a lot like that.

    You have a bizz model that has needed to change for awhile now. In the face of something better, faster, easier, and most of all cheaper, you have to adapt or your going to be pushed aside.

    Today the graphics gap has closed considerably, just like arcade systems can’t stay a step ahead anymore, neither can Trip A games. You can get amazing graphics from smaller budget titles that rival big budget games from huge studios(Look at TorchlightII VS DiabloIII). It isn’t that either game is graphicly bad, and tha s the point. TorchlightII looks damn good, plays damn good, and costs 1/3rd of Blizzards effort). That is going to catch up to big studios, and I believe we can already see that in the move to mobile space by both smaller studios and gamers alike.

    But OG, DiabloIII was a PC game, and we are talking conoles here. Right and Diablo III was dev/pub’d by ActiBlizz(the king of 3rd party console gaming). Want a console example, look at the sales of Minecraft. It has out sold many high profile big box Trip A games. Kudos to MS for getting that game on their system.

    Consoles have to evolve. 300usd+ systems, pushing 60usd+ games, pushing 1usd-50usd+ in DLC, these things are no longer sustainable. Whats worse is the cost to dev big budget games and the risk involved stiffle new “risky” IP so there is a reliance on marketing annual franchises. that stales and stagnats the market(hence why so many folks are seaking out other gaming options like Mobile and PC).

    It is early, too early to tell much of anything. But I think MS is heading in the right direction next gen. I think by offering other media services, they can broaden their market and lessen the reliance on games as the solo source of revenue. What they of course nee to do is offer the nxtxbx for a 300usdish price. 500usd or 600usd price is just too high.

    What the hell does this have to do with cloud? Everything. Because Cloud is just another service. That is all gaming is. I doubt cloud gaming will make or break the coming gen of systems. But I bet MS are cloud ready out of the box.

    Think back to the begining of this post. Cloud is to consoles, what consoles were to arcade. Look around, arcades are still out there, but they aren’t the dominate or even relevent force in gaming. Consoles, dedicated to core gaming, could end up being just like that.

    #37 2 years ago
  38. Gheritt White

    Some interesting points here. OG’s bang on the money (and it’s nice to see somebody who’s familiar with the ebb and flow of these cycles).

    One thing is for absolute certain, fanboys – the next gen will be the last traditional console gen ever.

    The truth is, right now nobody really knows right now what comes next… as you’d expect. I mean, we’re talking circa. 2020 here. The follow-up device may even be called a PS5 or whatever, but it won’t be a traditional evolutionary console device in the way we’ve seen from the early Ataris to the current gen.

    Most likely, deals will be made with TV manufacturers and games will be piped straight to your next-gen television, removing the need for a separate box entirely. You’ll be getting your gaming as a service, much like Sky or cable TV.

    Oh and for those who say PCs are the future of gaming and will “replace” consoles – PC gamers are important, but they do not represent the mass market at all, which is where the efforts of the content-providers will be focused.

    #38 2 years ago
  39. Digital Bamboo

    Sad as it is, Nvidia may be right, & if they are, I think it’s likely to happen first in South Korea.

    Korea’s got fast, cheap, reliable internet connections for smooth streaming.

    They make some of the best TV’s on the market.

    Consoles never really took off in Korea (‘cept for DS & Wii) PC & mobile games have always been dominant.

    LG has actually developed a Smart TV that is capable of streaming games of equal quality to this generations consoles which will be released this year (in Korea).

    It’s already happening.

    Wouldn’t it be interesting if by the end of the next console cycle the major video game power in the East has switched from Japan to Korea, because LG had the initiative to jump on this immediately, while Sony continued being stubborn. (Not that I want to see Sony systems die out or anything, I’ve owned every PS since 1, & a PSP, loved ‘em all, but they sure haven’t been doing themselves any favors lately).

    Then again, Korea is just one market. And a fairly unique one at that. It will be a long time before USA, Canada & others are as well-wired as Korea, & can support cloud gaming on a massive scale. At the very least, it will soon provide a glimpse into the future of gaming, whether we like it or not.

    #39 2 years ago
  40. Gheritt White

    “Then again, Korea is just one market. And a fairly unique one at that.”
    You can almost hear Atari and Commodore saying that in the ’80s about Nintendo and Sega.

    I think you really may be onto something here…

    #40 2 years ago
  41. Dragon246

    “long time before USA, Canada & others are as well-wired as Korea, & can support cloud gaming on a massive scale”
    Even longer in my country. Currently working on an 512kbps connection, although unlimited connection is an advantage. Currently using 100gb pm.

    #41 2 years ago
  42. Hokus

    This Entire thing is reeeeeaaaalll simple.If you won’t invest in a console or computer that can play the games as you want…don’t ..go doodle or something. Instead of thinking about How cheap it would be to play the games by streaming (which is essentially handing over all control..they control the servers ..they sell the games directly…you own absolutly sqat..tell me are you not proud of the racks/shelves ,or wherever you store your game collection, being filled with all the titles you’ve grown to love?)..we lose so much more freedom ..its like damn communism!

    And that ad thing might very well be! Imagine everytime you went to save your game an ad(inside the game..which is unescapable) popped up!

    What if the games is no longer being offered? Or They have technical problems?
    So instead of investing in this Cloud Sh+t ..why don’t they just work on improving and optimising the pricing of their goods so that even a small budget can play the games at a decent level(on Pc)…and revolutionize the way we play console games ..they’re already making efforts to “improve” how we play consoles.Cloud features on consoles wont be that bad for demos etc but not for owning games…they should do as little with it as possible!

    When I see this cloud thing…it reminds of S.O.P.A…it looks good on paper but.. we would be stripping ourselves of power by giving in and supporting it.

    #42 2 years ago

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