EA plans to add 300 new positions within its customer service center in Galway, Ireland, according to COO Peter Moore.
The center opened in 2011 and provided BioWare Austin with “multiple dimensions of support” on SWTOR.
Moore told CVG the center provided “some positive news considering we often get a lot of negative news about places closing down”.
“A year ago the studio was for support on Star Wars the Old Republic and now we’ve expanded the remit to include other EA games,” he said. “This will be more than just about an MMO.
“It’s great to see the industry growing in certain areas, and it’s great to be able to provide some positive news about interactive entertainment instead of the negativity we get.”
Ireland’s tax initiatives and support from the government have been helpful with the expansion, Moore said.
“We’ve been looking at cities around the world and especially Europe, so I’m happy to say Ireland has won out,” Moore added. “As EA moves towards a digital future, we no longer see our customers as retailers, we see our customers as our end-consumer, and dealing with the questions from those consumers is an important step for us.”
EA Galway will provide multilingual customer support for various titles including FIFA 13 around the clock.