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Free-to-play games now account for 50% of European market

Free-to-play games accounted for half of Europe's game acquisitions across the last twelve months, a new survey has found.

Originally reported by MCV, a survey conducted by Ipsos Media CT and ISFE states that half of the European market - that is games sold or acquired for free - was made up of F2P titles.

The report also suggests that game sales in the UK are trailing behind other regions, with Britain's market currently worth €291m for the last 12 months, sitting behind Germany at€351m, but currently ahead of France at €256m.

The survey also found that 37% of the UK population has played a game in the last 12 months,which pales in comparison to 51% of the French population, Germany's 35% and Spain's 31%.

Do you play free-to-play games? What do you make of the market at the moment? Let us know below.

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Dave Cook avatar

Dave Cook

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Dave worked on VG247 for an extended period manging much of the site's news output. As well as his experience in games media, he writes for comics, and now specializes in books about gaming history.

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