Free-to-play games now account for 50% of European market

Monday, 17th September 2012 13:17 GMT By Dave Cook

Free-to-play games accounted for half of Europe’s game acquisitions across the last twelve months, a new survey has found.

Originally reported by MCV, a survey conducted by Ipsos Media CT and ISFE states that half of the European market – that is games sold or acquired for free – was made up of F2P titles.

The report also suggests that game sales in the UK are trailing behind other regions, with Britain’s market currently worth €291m for the last 12 months, sitting behind Germany at€351m, but currently ahead of France at €256m.

The survey also found that 37% of the UK population has played a game in the last 12 months,which pales in comparison to 51% of the French population, Germany’s 35% and Spain’s 31%.

Do you play free-to-play games? What do you make of the market at the moment? Let us know below.



  1. deadstoned

    Uhhh… Wow… Those numbers are a lot higher than expected. Right so we have Team Fortress 2, LoL, DOTA 2, World of Tanks, Maple Story, Guild Wars 2, tons of other MMOs, farmville and facebook stuff. What other F2P titles are out there making huge money?

    #1 2 years ago
  2. OlderGamer

    Do they include games that require you to first buy the client(like GW2) or are they only counting 100% free games? I get that they mean games that are monitized, but I don’t see GW2 as f2p, anymore then buying l4d on steam. I can play it without a sub, but I still had to buy the client.

    EQ2xtended is what I think of as f2p, free download, no sub, lots of microtransactions.

    And I agree that number is much higher then I would have thought.

    #2 2 years ago
  3. roadkill

    @1 Guild Wars 2 is not free. And with the exception of Team Fortress 2 those other games suck! Which means 2 things: 1. gamers are moving away from high quality titles.. and 2. They are getting dumber every day. The amount of intelligence that you need to posses in order to play League of Losers is almost inexistent compared to the amount that you need Battlefield 3 for example.

    #3 2 years ago

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