Fri, Aug 31, 2012 | 09:19 BST
Call of Duty & WoW dips cause Activision Q2 financials to drop
Activision Blizzard has posted its Q2 financials, showing a drop-off in Call of Duty sales and World of Warcraft subscription revenue. However, Diablo 3 and Skylanders have rocketed to the top of the publisher’s financial list.
GI.biz reports that Activision Blizzard’s revenue for the first half of the financial year had dropped by 6.8% to €1.731 billion.
That marks a drop from €1.857 billion this time last year. Activision’s quarterly sales were up however, netting the publisher €837, an increase from €796 this time last year. The increase vanishes however once the maths are done and dusted, resulting in 6.2 per cent shrinkage.
Activision’s recent battle cry over its increased mobile output could be a conscious effort to change this trend. Mobile makes a lot of money after all.
The report reveals that Call of Duty and World of Warcraft sales are shrinking. How long before the Call of Duty series is hurled to the wayside? Let us know below.