Sections

Call of Duty & WoW dips cause Activision Q2 financials to drop

Friday, 31st August 2012 09:17 GMT By Dave Cook

Activision Blizzard has posted its Q2 financials, showing a drop-off in Call of Duty sales and World of Warcraft subscription revenue. However, Diablo 3 and Skylanders have rocketed to the top of the publisher’s financial list.

GI.biz reports that Activision Blizzard’s revenue for the first half of the financial year had dropped by 6.8% to €1.731 billion.

That marks a drop from €1.857 billion this time last year. Activision’s quarterly sales were up however, netting the publisher €837, an increase from €796 this time last year. The increase vanishes however once the maths are done and dusted, resulting in 6.2 per cent shrinkage.

Activision’s recent battle cry over its increased mobile output could be a conscious effort to change this trend. Mobile makes a lot of money after all.

The report reveals that Call of Duty and World of Warcraft sales are shrinking. How long before the Call of Duty series is hurled to the wayside? Let us know below.

Cheers GI.biz.

Latest

58 Comments

  1. KAP

    ……. and so, it begins. Finally.

    #1 2 years ago
  2. Erthazus

    @1, What begins? they are making a lot of money no matter what.

    #2 2 years ago
  3. KAP

    Looks as though not for long….

    #3 2 years ago
  4. G1GAHURTZ

    6.2% drop when the industry is down 30%, eh?

    YEEESSS!!

    Call of Duty is doomed!

    Let’s celebrate!

    #4 2 years ago
  5. RobsStang

    All you haters – don’t celebrate too much – Black Ops II is coming Nov. 13th and will probably rewrite the record books again.

    Call of Duty for life Yo ….

    #5 2 years ago
  6. DSB

    Skylanders is already looking like the next Call of Duty megafranchise, so I wouldn’t pop the champagne just yet.

    I think the loss in WoW subscribers is going to be a lot harder to mitigate, but now Mists of Pandaria is coming out, so it’s going to bounce back for at least a while.

    Somehow Activision always manages to cover their ass. I have no idea how they do it, but they always seem to find the next megafranchise, just when the old one is dying.

    #6 2 years ago
  7. Ireland Michael

    @6 You keep throwing your net in the sea, eventually something has to catch, right?

    Kotick’s formula works. It’s just a pity most of the fish are rotten.

    #7 2 years ago
  8. OlderGamer

    “How long before the Call of Duty series is hurled to the wayside?”

    Can’t happen soon enough for my tastes.

    I respect peoples right to enjoy whatever game they want. And it isn’t that CoD is out right bad. Just bad for the industry. What I mean is that I am looking forward to a day when an OMPFPS isn’t the defacto standard against which all other things take a back seat to. Right now, CoD, and the legion of shooters that want to dethrone it are holding consoles back, imo. It is why, imo, Mobile and PC have been exploding.

    But Mike is prolly right, if not CoD, then something else. Maybe Skylanders is the next big franchise(boads well for Nintendo if the shift goes away from Mrated to family friendly, ya think?). It is just the way Acti is run. They find a couple of horses and hype/market the shit out of them.

    I can bitch about them muscling out other generes and lower budget studios all I want. And even CoD fans can complain that bringing the franchise out too much and too fast will eventualy kill the brand. But none of that matters. Acti isn’t about CoD or Tony Hawk or GH or any one game. Acti is about building a brand, riding it hard, and building a new brand before the old one is completly worn out. They couldn’t care less about what the brand is, so long as it sells.

    It is what they do, and they are very good at it.

    Personaly, I am just hoping the consoles can move beyond competitive OMP shooters. I am so so so so so very tired of them.

    But to each, their own.

    #8 2 years ago
  9. Da Man

    Yep, I respect you and realize you might be having fun with something I despise. It’s just that you’re bad for the industry.

    Amazing..

    #9 2 years ago
  10. OlderGamer

    Keep Twisting DM, keep twisting. I am sure if you twist it enough, you can make it say what you want.

    #10 2 years ago
  11. Da Man

    You keep tellin’ yourself, ol’ man. Keep tellin’..

    #11 2 years ago
  12. OlderGamer

    So debate what I said. The points I was making. But instead of doing that you poke and jab an deconstruct the wording.

    Tell me that Acti doesn’t build franchises up, run them into the ground and jump ship to a new franchise before the old one crashes. Tell me that other pubs haven’t been riding CoDs coat tails. Tell me that inovation hasn’t been replaced with yearly franchise releases. Tell me that the industry slump isn’t because people are tired of the same old gameplay experiences. Go ahead, debate the ideology.

    Or you can just keep twisting words if that is all you can do.

    #12 2 years ago
  13. Da Man

    You say you don’t call people idiots for playing CoD, then you say CoD being a best seller is bad for everyone involved.. Essentially, you say people playing CoD is bad for everyone involved.

    It’s all right there, there’s no way to twist it.

    Unless you think you can criticize the producer without affecting people who keep him alive.

    #13 2 years ago
  14. OlderGamer

    I didn’t call anyone an idiot.

    #14 2 years ago
  15. Da Man

    Well, that’s fair enough.

    #15 2 years ago
  16. viralshag

    @ OG, Which publishers are trying to follow after Acti and CoD?

    I mean, EA does have BF and MoH but I believe both of those are older franchises than CoD, so why not continue to make them? Not to mention they have a wealth of other games such as everything done by Bioware, their NFS titles and various other non-shooter titles.

    Ubisoft don’t have any FPS games of note that I can think of. THQ had Homefront but they also have the DoW games, Darksiders and UFC.

    I think the whole “CoD is ruining the industry” is more of a false fixation than a fact. There are plenty of other games out there on a variety of platforms. You can’t blame a game/genre for people’s lack of interest in anything else.

    What have been some of the best games available this year on console? Darksiders 2, Sleeping Dogs, Skyrim, Max Payne 3, Mass Effect 3, Journey, Kingdoms of Amalur, The Witcher 2…

    The list can go on. How can people realistically say that a handful of great selling FPS games, that come out once a year, is holding everything else back?

    #16 2 years ago
  17. Ireland Michael

    @12 Or you could just ignore him when he’s blatantly antagonising.

    #17 2 years ago
  18. Da Man

    I won’t call you an idiot for putting that much letters into the comment section, but you’re bad for my monitor.

    #18 2 years ago
  19. OlderGamer

    I think, Viral, that if you look at the evolution of this gen. I think we need to look at Online. There is a tremendous online focus today. Sitting at the top of that pile is the competetive OMP shooter. Right now the king of that crowd is CoD.

    If we look at the biz model for the franchise, we can see that a new game comes out yearly(often from different studios), and that release is followed up DLC if the form of a premium service or individual releases. That is the formula. And it works. And so long as it works, nothing will fundamentaly change to the formula.

    It could be almost any game, but it is CoD. The name doesn’t matter, not to the formula.

    If the game sells an average amount, no one notices. Nothing changes, and everyone keeps doing their own thing. But when a game sells such a number that it eclipses nearly everything else then it spawns Me too and copy cat games. Other projects and ideas get canned or shuttered in favor of attempting to take away a slice of that sales pie.

    When that happens we, as gamers lose choices and options. And I think that has happend this gen. Think of all of the high profile/top selling games this gen for MS/Sony, now remove the ones that are shooters. What are you left with? A few gems, but far fewer games then I know I would like to see.

    The AAA space has become dominated with Shooters and Sports games. And I believe that has directly lead to growth in other gaming sectors. Because both Shooters and Sports games tend to lead by yearly release based franchises that offer much the same gameplay experiences year after year. But Shooters and Sports games are both great vehicles for moving DLC.

    I don’t think that the game CoD, is ruining/hurting the industry. I think the current climate of yearly franchises releases, insane marketing budgets are. And I think CoD is just a tool. Part of Actis formula, if you will, for doing just that. The same way that Madden is for EA.

    The games themself are good. But if and when they muscle out other options you could have a problem. Or when people just plan get tired of them, you have a problem. Actis plan seems to be, frankly, ride CoD, and replace CoD with something else – maybe Skylanders. Maybe something else.

    Personaly I doubt CoD is going anywhere, and neither are shooters in general. The next gen will give them a new coat of paint, spit and polish. However the general audiance and mass market of gamers, I think, will move to other options. I think we are already seeing that. The core is still there, they just represent less of the picture then they used to, hence the growth with other gaming alternatives.

    My two cents and pov in relation to my earlier posts.

    Should also add that 6% less isn’t much of a drop to get excited about one way or another. The series still sells damn well, and I suspect the next release will do the same.

    #19 2 years ago
  20. Da Man

    Heard that, you are the cancer of this industry (no no not you per se, but your lifestyle) because you can’t get enough of your fav entertainment and don’t feel the need to spend cash elsewhere.

    I remember the good old times, when we’ve had nothing but an FF and a TR every year. And every time a Vagrant Story or Chrono Cross came out they were unnecessary. Things sure change a lot.

    #20 2 years ago
  21. DrDamn

    @19
    Given there is a massively dominant franchise in the space then what that means is that anyone wanting to make inroads has to do something different to distinguish themselves doesn’t it? Battlefield, even Homefront, very different in play and style to CoD to people who play and enjoy the genre.

    Also if there is this dominate immovable Goliath incumbent then that would make challenging out of reach for most. So they channel resources at other areas surely?

    #21 2 years ago
  22. Gadzooks!

    I play shooters very rarely these days. I dont play OMP at all anymore.

    However, I have far more top quality games than I have time for. I could game all day and I’d still be overloaded.

    CoD, or it’s clones, have had NO EFFECT WHATSOEVER on the range of games available to me. I still buy games from the genres that I did before CoD took off, but a whole new range of genres have opened up on PSN/XBLA.

    The fact is that far from a stagnating and staid industry, we have more choice and quality than ever before.

    If a person cannot be bothered to investigate past the ‘blockbuster’ shelf in the game store then they have no right to whine about a lack of variety.

    #22 2 years ago
  23. OlderGamer

    “Given there is a massively dominant franchise in the space then what that means is that anyone wanting to make inroads has to do something different to distinguish themselves doesn’t it?”

    Nope, not really. It just means you have to outspend them.

    “The fact is that far from a stagnating and staid industry, we have more choice and quality than ever before.”

    100% agree, PC, Mobile, and indie in general say hello. Now Trip A console space.. I think that is a different story.

    #23 2 years ago
  24. Da Man

    Well said, #22 GZ.

    #24 2 years ago
  25. G1GAHURTZ

    I’m struggling to find too many CoD clones here: http://www.metacritic.com/browse/games/score/metascore/year/all?view=condensed&sort=desc

    (Feel free to see the charts by any format you like.)

    I think you just want to blame CoD for anything at all.

    Sure, it might be the most played game in the world right now, but there is a huge amount of variation out there if you’re not interested.

    #25 2 years ago
  26. DrDamn

    @23
    “Nope, not really. It just means you have to outspend them.”

    Like who? Who actually tries to take on CoD with just more money?

    #26 2 years ago
  27. OlderGamer

    Oh for goodness sakes. You’re right, your all right. You got me, it was just an evil ploy on my part to chip away at Call of Duty. It is evil, just plan evil I tell you!

    Why just yesterday the dryer turned my underwear pink, and I just know CoD was behind it. They are behind so many things, CoD and Acti are.

    Now that that is out of the bag, I guess I should revel my other half, my alter ego. I am really De Man! Yes it is true! It is me, me you see, and I would have gotten away with it if not for you medeling….

    Well ok, not. Carried away? Maybe. Just a tad. But some of you guys must be living in a bubble or something. And all of you only like to see things in your own rosey tints. And just the parts you latch on to.

    Everyday, same people, same topics. Round and round. I recon it is going to be like this tell we start seeing new games from new systems.

    Oh well, if you guys can’t honestly figure out what I am posting, then I am not going to be able to help you out. I invite you read my posts again, might be that helps. But I doubt it. I think some of you are reading things the way you want.

    #27 2 years ago
  28. OlderGamer

    Doc, ever think I was talking about Acti being the ones outspending their competetion? And not the other way around. I saw a break down of what Acti spends on marketing for CoD, it is insane. To the point of being three and four times what some games cost to develop.

    Marketing is a huge part of selling games. But you know that already. I am not sure why you went the way you did with my post.

    Thats one example of what I meant.

    I never said EA, THQ, UBI, or anyone else was outspending Acti(when it comes to marketing). I am not sure they could. I would like to see the break down of what EA puts behind their BF games tho. Would be an interesting read.

    #28 2 years ago
  29. G1GAHURTZ

    Why are you raging?

    Just stick to the point. Find me the CoD clones in that list.

    Find me the done to death yearly franchises in that list.

    Find me the games with the huge marketing budgets in that list.

    If you can’t, pick any format, any year.

    You won’t be able to find anywhere near enough to prove your point.

    Maybe that’s why you’re raging… No?

    #29 2 years ago
  30. OlderGamer

    G1GA it is a metacritic, not a sales chart.

    If anything it backs some of my points.

    CoD:MW3 map pack collection3 was rated by MC at 88, yet users gave it a 3.8

    Same type of thing for Diablo3 and Mass Effect3(two other big budget, highly marketed games).

    MC ratings are bought. All of that advertising spending on Websites(that do the raitings) pays off, that is why they do it.

    #30 2 years ago
  31. G1GAHURTZ

    “I can bitch about them muscling out other generes and lower budget studios all I want.”

    This was your original point.

    You didn’t mention sales and neither did I.

    In every single one of those charts of the best games available this year and previous years, big budget, annual franchises count for a tiny portion.

    The BEST games. (according to a whole host of reviewers)

    That’s the point.

    If you’re not interested in CoD, there are a huge amount of games that have the BEST reviews, year after year, that are nothing whatsoever to do with FPSs, big budgets or annual franchises.

    See for yourself.

    Face it. CoD and/or similarly produced and marketed games have a much, much smaller impact on the rest of the industry than you’re trying to make out.

    “CoD:MW3 map pack collection3 was rated by MC at 88, yet users gave it a 3.8″

    This has absolutely nothing to do with quality, and absolutely everything to do with people who think (not necessarily act) like you, O’Connor, et al and believe that CoD is bad for gaming/the industry/etc, and that they need to do something about it by giving it a 0, even though they don’t even own it.

    #31 2 years ago
  32. viralshag

    @OG, it’s not really fair to say other people are living in a bubble or looking at things through rose tinted glasses. You’re speculating and nothing more. As people have pointed out, CoD might be the most popular game but it’s far from the only game, or type of game available.

    Like I could quite easily speculate that the reason other games don’t sell as well is because either a) CoD really is the best and most popular game out there for the majority of people who own a console or b) other people that own consoles just don’t really are about RPGs, indies and anything that isn’t CoD or a sports title.

    At the end of the day, OMP and sports games are popular because they’re something you can pick up and play for a short time and get enjoyment out of it. That’s really the long and short of it, in my opinion. I really don’t find it hard to believe that a lot of the people that own a console really care about the latest 40 hour RPG because unless you’re a gamer like a lot of the people here, they don’t want to commit the time and effort to play something like that.

    If you’re going to blame anything, just blame gaming as a whole for becoming more popular. Like I said, you can’t blame people for not taking an interest in something they’re not that bothered about.

    #32 2 years ago
  33. OlderGamer

    “I can bitch about them muscling out other generes and lower budget studios all I want. And even CoD fans can complain that bringing the franchise out too much and too fast will eventualy kill the brand. But none of that matters. Acti isn’t about CoD or Tony Hawk or GH or any one game. Acti is about building a brand, riding it hard, and building a new brand before the old one is completly worn out. They couldn’t care less about what the brand is, so long as it sells.”

    Your taking it out of context G1GA. All you saw was the letters CoD.

    I was talking about their(acti) aproach to marketing their top teir brands(CoD being one of them).

    #33 2 years ago
  34. OlderGamer

    Viral:

    “You’re speculating and nothing more.”

    What was I speculating about? I stated my opinion, and clearly labeled it as such. I wasn’t guess at or speculating about anything, I will leave that stuff to M. Patcher ;)

    #34 2 years ago
  35. G1GAHURTZ

    How am I taking it out of context?

    I’ve been talking about marketing. Ive been talking about big budgets and annual franchises.

    I understood your point exactly.

    You said: “I don’t think that the game CoD, is ruining/hurting the industry. I think the current climate of yearly franchises releases, insane marketing budgets are.”

    I said: “Face it. CoD and/or similarly produced and marketed games have a much, much smaller impact on the rest of the industry than you’re trying to make out.”

    “Just stick to the point. Find me the CoD clones in that list.

    Find me the done to death yearly franchises in that list.

    Find me the games with the huge marketing budgets in that list.

    If you can’t, pick any format, any year.”

    Etc, etc…

    In reality, none of the things that you mentioned are hurting the industry at all.

    #35 2 years ago
  36. OlderGamer

    “In reality, none of the things that you mentioned are hurting the industry at all.”

    G1GA, I think that is untrue. I think the decline in regaurd to year on year sales is evidence to the contrary. I think the emergence of alternative markets also are a result of the that. I do think I should have narrowed my scope to instead of saying Industry, I prolly should have said Consoles. Even more so Trip A console games.

    #36 2 years ago
  37. reask

    Sorry OG but I totally disagree with you on this one.
    COD gets everything right imo down to the ease to get in to a game.
    Skill factors count big time as well I have gone up against many players 1 on 1 and been defeated fairly.
    Look at the kill cam if u want but you dont really need to as u can see what happened which was I shot him in the leg he shot me in the head.

    Sure it has its faults but what game doesn’t?
    If you want a fair challenge try cod and u will not be disappointed.
    I have a 0.81 k/d and that was a bitch to achieve but bottom line is if you are not on the ball on cod u will suffer end of so to call it some cheap shot is disingenuous imho.

    If u prefer other on line games fair enough but cod is a damn good well made competitive game that challenges your skills in every sense.

    #37 2 years ago
  38. OlderGamer

    But, and this is the part that drives me crazy, reask(not just you that do this), I didn’t say anything about CoD other then I didn’t like it.

    It is a well done game. I was never once debating or even mentioning its polish or quality. I prefer Mag or BF, but they are no better or worse then CoD. Just different peices of the same puzzle.

    #38 2 years ago
  39. reask

    cmon og lets be honest here.
    You said and I semi qoute here cod ruined the fps market and has produced clones trying the same thing.

    #39 2 years ago
  40. OlderGamer

    The run away sucess of CoD created a culture of wanna be games. And I do believe that stifled the growth of Trip A games.

    Not picking on Acti here, but I believe wow did the samething. Look at the lack of inovation in the MMO space. Most games try hard to recreate the WoW experience. Some games stand apart, but most don’t.

    I think the quote your looking fo rmight be this one:

    “What I mean is that I am looking forward to a day when an OMPFPS isn’t the defacto standard against which all other things take a back seat to. Right now, CoD, and the legion of shooters that want to dethrone it are holding consoles back, imo. It is why, imo, Mobile and PC have been exploding”

    I also, for the record, think there have been some very good FPS games this gen. Bioshock and Dead Space come to mind. But neither of them come close to sales numbers of the average CoD release.

    Mostly what I was doing was agreeing with what Mike said. Acti knows how to do what they do, and they can out do anyone in the biz. If anything, that is a complement.

    #40 2 years ago
  41. DSB

    Rose tinted glasses OG.

    Shooters haven’t gone out of style since Wolfenstein 3D. Developers and publishers were mass producing them back then too.

    The fact that the industry has stopped taking risks and valueing imagination, has little to do with the genre or the games being made, and everything to do with the fact that gaming has gone from a creative-driven culture to a corporate-driven culture.

    Few lead designers have really managed to attain the sort of power that you’d see a director have in Hollywood, and as a result I think a terrible amount of games suffer from having been thought up in a boardroom, and dictated to people who should really be defining the creative vision.

    As a result you have an industry that’s mostly making the equivalent of B-movies.

    Blaming it on CoD or any other game is just ridiculous. There were a ton of FPS’s being made before, just look at the Medal of Honor or Battlefield assembly lines. The only difference is that CoD is bigger, and so it makes for a convenient scapegoat for whatever you think is wrong with the business.

    The real difference is that pretty much every megapublisher is being dominated by people who see games in terms of detached notions like concepts, data and business models. They don’t have any vision for the medium, so the games naturally reflect that.

    #41 2 years ago
  42. G1GAHURTZ

    “G1GA, I think that is untrue. I think the decline in regaurd to year on year sales is evidence to the contrary.”

    I’m not sure how it’s possible to blame big budget franchises for the decline in sales of the entire core games market.

    In order to do that, you’d pretty much have to completely ignore the fact that much of the world is in a financial crisis, and also completely ignore the fact that we’re coming to the end of a very long console generation.

    You’d also have to believe that mobile and casual gaming would have somehow never existed as it does today if $50 games had been more ‘original’ and ‘innovative’. Which isn’t really realistic at all.

    People like high quality 99c games on their iPad, and I don’t think any amount of ‘innovative’ $50 games is going to change that.

    There are high quality core games out there, but people aren’t buying them as much as they used to over the last couple of years for a whole host of reasons that don’t involve CoD, FIFA, Madden, NFS, Mario or any other big budget franchise.

    If you personally aren’t filling up your library with these games, then you don’t really have anyone to blame except yourself.

    #42 2 years ago
  43. G1GAHURTZ

    “G1GA, I think that is untrue. I think the decline in regaurd to year on year sales is evidence to the contrary.”

    I’m not sure how it’s possible to blame the slow in sales across the entire core market on big budget franchises alone.

    To do that, you’d have to completely ignore the fact that much of the world is in a financial crisis, and also completely ignore the fact that we’re coming to the end of a very long console cycle.

    You’d also have to believe that the mobile and casual games market would never have grown to the size that it is today if $50 games had somehow been more ‘original’ and ‘innovative’.

    People like playing high quality, 99c games on their Galaxy Tabs/iPads, and I don’t think that any amount of ‘innovation’ in a game that costs $50 is going to change that.

    There are high quality core games out there, but people aren’t buying them as much as they have done over the last couple of years for a whole host of reasons that don’t have anything to do with the likes of CoD, FIFA , Madden, NFS or Mario.

    If you’re not personally adding these high quality core games to your library, then you don’t really have anyone to blame except yourself.

    #43 2 years ago
  44. OlderGamer

    I would just like to know how come otherwise smart and quick readers/posters suddenly aren’t grasping what I am sayinng. Boggles my mind.

    Like DSBs post:

    “The fact that the industry has stopped taking risks and valueing imagination, has little to do with the genre or the games being made, and everything to do with the fact that gaming has gone from a creative-driven culture to a corporate-driven culture.”

    Is spot on one of the things I am saying. CoD is one of the most visable example of this happening.

    But then you say:

    “Blaming it on CoD or any other game is just ridiculous.”

    And I start losing you. Or something. And it gets more confusing for me here:

    “There were a ton of FPS’s being made before, just look at the Medal of Honor or Battlefield assembly lines”

    Ok what assembly line? CoD comes out year after year. And has been doing so for years. Look at the spacing between BF games. Now I know what your going to say. And this is where you guys are driving me up a wall. Your going to say that BF3 just came out and BF4 is on track to come out this year.

    That is EXACTLY one of my strongest points. EA is copying Acti apraoch. BF wasn’t an assembly line, but it looks like it will be now.

    And DSB there is a difference between scapegoat and example. It isn’t the fault of the CoD franchise, just the result of Actis handling of the franchise. And this philosiphy from Acti is nothing new. They have done this with other franchises as well.

    That process of over exposure is another one of my points. And I do fully believe that does hurt the industry.

    I don’t think for one second DSB, that I have rose tinited anything. But I ‘posse most people would say that, be them resonable or not.

    G1GA,

    I never claimed it was all one single point that leads to sales decline.

    I would agree fully the world wide economy is a major factor. But perhaps, unlike some, I blame the core industry for their reaction to it. For example, with the economy the way it is, wouldn’t it make sense to change your biz model away from 60usd retail prices followed up with 15-60usd in DLC?

    But it works, right?

    Yes and no, it works for the kings at the top of the food chain. But what if you aren’t at the top, and lets be honest staying at the top has a lot to do with established brands(it is why Sony has trouble gaining traction with their new IPs), and spending on marketing. Lets take an extreme fictisious example. If games suddenly cost 200usd, how many could you buy? How many could the average gamer buy? What would you do? You would target the top game or two on your list. Prolly. but what you wouldn’t do it buy many games.

    That in a sense is what has happend. I am not saying every gamer. But a lot of gamers buy CoD, Elite, and EA Sports game, season pass dlc, and maybe a couple more titles. The economy is tough and money is tight for a lot of people. So while games like Madden and CoD still put up great numbers, secondary purchases fall of. That is where, I think the sales declines have been.

    I could go on for pages with this, but at some point I just get tired of beating my head against a wall. And obviously I am not getting my thoughts across. It feels to me like when I say things, you guys latch on to the wrong parts. So i must be doing something wrong. So, I am going to just try and leave it here.

    #44 2 years ago
  45. G1GAHURTZ

    Battlefield (expansion mania! 2002-2005)
    Burnout
    Command and Conquer
    Def Jam
    Dungeon Keeper
    F1
    FA Premier League Football Manager
    FIFA
    FIFA Manager
    FIFA Street
    Fight Night
    Harry Potter
    Knockout Kings
    Madden
    Medal of Honor (expansion mania!)
    MVP Baseball
    NASCAR
    NBA Live
    NCAA
    Need For Speed
    NHL
    The Sims
    Tiger Woods
    Many more…

    How many of these annual, big budget franchises are published by Activision?

    #45 2 years ago
  46. DSB

    @43 Battlefield – 9 games in 10 years (not counting expansions)

    Medal of Honor – 12 games in 10 years (not counting rebranding)

    Where’s the outrage, OG? They’ve been doing it for longer.

    Call of Duty also spawned 9 games in 10 years.

    It is arguably rose tinted glasses when you willfully ignore those numbers in order to blame a specific series for the supposed drop in quality.

    What CoD did is business as usual, it just happened to be more succesful than the rest.

    #46 2 years ago
  47. OlderGamer

    What is your point?

    EA and Acti are both on the top of the food chain.

    And one is pretty much interchangeable with the other.

    Look at smaller pubs to see the impact I was talking about. Look at new IP vs established brands. Look at marketing budgets vs smaller studios. And no, I am not talking about indie stuff.

    The indie stuff is a bright spot right now. Some really smart, inovative, and fun stuff.

    Like DSB pointed out the industry as become a culture of big bizz.

    #47 2 years ago
  48. OlderGamer

    Sigh, ya know what nvm. You guys have it all figured out. Don’t listen to me. Don’t listen to all of the other people(that actualy know shit neither of us do) that are saying the same type of things I am.

    The industry is fine. I am sure the next gen will fix everything.

    I am going to go watch some football, my team is set to play in a few mins.

    #48 2 years ago
  49. Dragon246

    @OG,
    Lets look at it from this perspective, when COD as a franchise perishes (whenever that happens), do you really think the next big franchise (highest earner) wont be copied as much as COD?
    Love it or hate it, successful ideas get copied, imitated and so on. Its not CODs fault that its being copied. Next thing we know, there will be as many skylanders imitations as there are of COD now.
    Meanwhile new MGS and FF13 are announced this week. They are not COD copies in any way and they will still sell millions. So variety is definitely there. On the question if its more or less than before, its anyone’s guess.

    #49 2 years ago
  50. G1GAHURTZ

    What is my point?

    I just found this strange:

    That is EXACTLY one of my strongest points. EA is copying Acti apraoch. BF wasn’t an assembly line, but it looks like it will be now.

    How can it be one of your strongest points, when EA were using “the Acti approach” long before CoD even existed?

    They’ve used it all his time up until now, and the industry didn’t seem to suffer one single bit in all that time because of it.

    So why should it be a reason for industry decline now that Acti are using it, but not before?

    #50 2 years ago
  51. DrDamn

    @OG
    If you are talking Acti overspending on marketing, then that can only get them so far. The games themselves have people playing for years and years. Multiple CoDs dominate the Live play charts. People play them because they enjoy them. They don’t even need to move on to the next each year because there is still a massive number of people playing the ones from MW1 onwards.

    #51 2 years ago
  52. Da Man

    I wish for the return of the golden era when instead of shooting random people all day long you got to run around a plane as a bishounen accompanied by a three second midi loop, and press a button every now and then. It was way more satisfying.

    Then you got to pay for a new videogame featuring bishounens, turn based one button random battles and lots of text boxes. A much better business model.

    #52 2 years ago
  53. OrbitMonkey

    @OG, Damn rassfackulin know-it-all kids nowadays!!

    ;-) Have a beer & enjoy the game :-)

    #53 2 years ago
  54. OlderGamer

    My team lost 42-41. Just not my day lol.

    Just a note, DSB how many of those games you listed where on the current generation consoles? 10 years goes earlier then this gen.

    BF had Modern Combat, Bad Co, Bad Co 2, and BF3. Also had a retro BF1943 on xbla.

    The first releases were well spaced out, BF4 is coming one year after BF3.

    Compare that to CoD. I believe it started with CoD3, then onward. And like BF they also had a XBLA release.

    You see taking it back ten years(and across other platforms(PC) changes the focus of the conversation. First we were talking about Trip A releases on consoles this gen. Does it matter? I think it does.

    Also how many MoHs came out this gen?

    And this is what i am talking about. you folks just wanna argue. Your more concerned about trying to find holes in the way something is worded then actualy giving any thouight to what is being said.

    #54 2 years ago
  55. DSB

    I can’t see how that would matter. The numbers stay the same. Either they’re pushing them out the door or they aren’t, and they quite obviously have been for a long while.

    What I commented on was the notion that this was somehow a recent development, which it quite obviously isn’t.

    How is it more reprehensible that Activision are doing the same thing today, that EA started doing 15 years ago?

    I didn’t even take into account that the price of those BF expansions, make Activisions DLC pricing look almost generous. It cost 30 fricken dollars per pack!

    We can both agree that it’s an extremely cynical way to make a buck, and that it doesn’t exactly help games as a creative medium, but it’s pretty biased to ignore it when one does it, and not the other.

    #55 2 years ago
  56. G1GAHURTZ

    The problem here OG, isn’t that other people just want to argue. The problem is that you just want to repeatedly express just how much you feel that Activision’s annual big budget approach, which is embodied in CoD, is “bad for the industry”.

    You seem to think that everything used to be on more or less of a level playing field, that the indsutry was in good shape, but that somehow, Acti came along with this ‘new’ IP canabalising method that turned everything upside down to the extent that you’re now hoping for CoD to fail.

    “How long before the Call of Duty series is hurled to the wayside?”

    Can’t happen soon enough for my tastes.

    What people have explained to you, but you’re refusing to even consider, is that this “Acti approach” that you seem to have such a problem with when it comes to CoD, was being exploited by EA long before Activision were anywhere near as big as they are today.

    This approach was being exploited when the industry was booming!

    Look again at comment #44. Look at that huge list of EA franchises.

    The Maddens, the FIFAs, the Need For Speeds, the Burnouts, the The Sims, the Harry Potters, etc, etc, etc.

    Tell me, honestly, have you ever wanted any of those big budget, genre dominating, annual franchises to fail?

    EA used the “Acti approach” long, long before Acti ever did. They have even expanded on that into mobile now, and it’s Activision who are following them yet again.

    EA are the leaders in these IP exploiting methods, and what you might not realise is that if they ever manage to topple CoD, they will have the number 1 game in almost every single gaming genre that you can think of.

    That is their goal. They throw so much money into simply selling more than their rivals that they eventually win. (see FIFA vs PES)

    So then where will the competition come from if hey ever manage to do that?

    If anyone deserves ‘hating on’ for turning the industry into a corporate driven system rather than a creative one, then nobody comes close to EA. So why the double standards?

    #56 2 years ago
  57. OrbitMonkey

    ^ I’d say peeps are more willing to overlook EA’s “run ‘em into the ground” approach, because they happen to publish Battlefield, which for a few, was the antithesis of that ‘orrible, soulless CoD.

    Plus they published Mirrors Edge and Dead Space! They were kewl and new and stuff.

    Not sure how long this good will, will last tho. Seeing as EA don’t want to touch Mirrors Edge anymore (future kickstarter I bet), are turning Dead Space into Army of Two in Space and have forced DICE into a “make BF till it’s better than CoD!!” work regime. You gotta wonder how many more leads at DICE are gonna jump shit, due to “creative difference, needing to try something new” etc, etc.

    And lets not mention Bioware ;-)

    #57 2 years ago
  58. OlderGamer

    I don’t have a double standard in regaurds to EA vs Acti. They are both part of the problem at hand. Acti gets the attention here for two reasons. One is that the thread is about Acti. And second is that CoD is the king of yearly franchise releases.

    For the record I am a sports fan, I bought NFL2K when it was for sale(Xbox one), and not EAs Madden. Then EA bought out the liscence. I don’t like Walmart either, but Walmart is the only dept store in the town where I live. My point is that like Walmart or not, you have to shop there.

    Both EA and Acti(and I think to a lesser extent MS too) are companies that I think have done a good deal of harm this gen. Not for themeself of course.

    I think it is just how the landscape of consoles have changed. It is the day of megapublishers and monitization. And I know that some of you folks won’t agree with me, but I believe that is what is driving people away. Beit smaller studios, or people from larger ones breaking away, beit mobile, social, PC, , or beit gamers that have stoped buying the fringe games from smaller publishers or gamers that have started gaming on other cheaper, fresher alternatives. It is ok for a franchise or a pub to have the spot light, but when that spot light is so big it covers most of the stage, there becomes less room for others.

    I am sure that the case could be made that they are just sucsessful companies. Agreed. But when a small handfull of companies have too much control that will be bad for the industry as a whole. It is why folks don’t want just one platform(esp if that platform is closed like a console). It is also why inovation has gone out the window.

    I know it prolly sounds like a wild ass statement, but I think the core console market is in real trouble, and I the reasons are staring us in the face. I also don’t feel that next gen will fix the problems, unless some fundamental changes are made from the top down.

    #58 2 years ago

Comments are now closed on this article.