Marketing companies shilling demographic information to publishers isn’t new, but this one – Playnomics – does something kind of interesting by categorising all gamers into eight types, depending on how they play.
Apparently, we all generally boil down to Scientists, Habitualists, Soloists, Strategists, Competitors, Collectors, Socialites or Politicians. Check out the infographic below, via Kotaku, which shows the results of the company applying this thinking to the UK’s gaming population.
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