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Xbox Live political hub to launch August 27

Friday, 24th August 2012 01:25 GMT By Brenna Hillier

Election 2012 on Xbox Live will bring live coverage, information and other content related to the US Presidential Election right to your console.

The initiative is part of a partnership with Rock The Vote, NBC, YouGov and Face the Facts USA, all of which will provide services and content through the hub, including polls and even the chance to register to vote.

Everybody involved with the hub seems extremely pleased and gave a lot of long-winded statements in a press release, but the most interesting note probably comes from Rock the Vote marketing and communications VP Chrissy Faesen.

“There’s a growing audience of individuals getting their election information solely from online platforms,” she said.

Microsoft is well aware of that audience; it commissioned a survey of 1,678 US Xbox Live households and found 40% are swing voters.

“A large, engaged but uncommitted audience, Xbox Swing Voters are a technically savvy and passionate voting bloc,” YouGov’s Douglas Rivers said of this potentially politically important group.

Apparently, Xbox swing voters list unemployment and jobs (39%), healthcare (29%) and taxes (22%) as their primary issues of interest; they follow politics weekly, with some checking in every day.

Election 2012 on Xbox Live launches on August 27.

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6 Comments

  1. mtnman3888

    I like this move, all individuals should be informed about political happenings. The only problem lies with how much bias it will have, like all media outlets.

    #1 2 years ago
  2. iumnxras

    Wow! Come take a look! Great stuff! PS3 and PC Bluetooth Gaming Headset for FPS Games! Need only $ 9.99 you can get it! I believe you will like it! Ha ha!http://os7.biz/u/JvDW0

    #2 2 years ago
  3. magnumfinger

    make sure to stream Obama girl’s strip service for gamers.

    #3 2 years ago
  4. Dragon246

    I just hope Chair Entertainments new game is the highlight here.

    #4 2 years ago
  5. polygem

    i am not so sure if that is a good thing. it will be biased. it is microsoft. do you have an us account? there are shitloads of commercials and there is also A LOT of us army/ navy whatever praise going on. there even is stuff like features of soldiers/ vets that talk about their love for cod and stuff like that. very one dimensional coverage. only goal to lure youngsters into the “us army is so cool” thing. they even make a connection between games and the real world: wanna fly real planes, shoot real guns, stuff like this. dangerous stuff. xbl usa is a very creepy place and visiting it from time to time, to me, is the number one reason why i do not want to support xbox at all anymore i guess.
    sure everyone should be informed about political happenings but i do not think this will be an appropriate way for establishing a well educated opinion for anyone. information will probably be dull and/or biased: only commercials, no real information or coverage. just parties who pay ms money for letting them show their ads on xbl..man i really find this creepy as hell the more i think of it.
    there´s your occasional creationist, palin gamerpicture guy on xbl too sometimes, obama gamerpictures i have spotted as well…you can buy those pics on xbl? seriously?…i peronally do not want that when i play games! i am not an unpolitical person. not at all. but when i play games, i wanna play games. commercials and politics: leave gaming alone. ms: fuck you for starting this shit in the first place.

    #5 2 years ago
  6. KrazyKraut

    http://www.youtube.com/watch?v=L_JOlfeQzpE old but a real classics. Have to think about that video when I read the word “election”. lolz.

    #6 2 years ago

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