‘We’re entering a big bad world where there are no rules’ – Sony

Friday, 24 August 2012 13:15 GMT By Dave Cook

Sony has revealed its approach to delivering a consistent level of quality over all of its formats, from PS3 and PS Vita to Android devices and tablets. PlayStation Europe head Jim Ryan has explained to MCV that the company is pushing its way out of the ‘walled garden’, and into a ‘big bad world where there are no rules’.

Giving gamers a set standard of experience they can depend upon, regardless of platform is a key focus, as is the ability for formats to share games, such as crossplay between PS3 and PS Vita.

“PS2 was not a connected device,” Ryan explained, “PSP was not really a proper connected device. PS3 is and PS Vita most definitely is. So we have the ability now to have devices talk to each other.”

Ryan also placed emphasis on Sony’s mobile strategy, “There are obviously lots of people, whether it is on a tablet or a smartphone, playing games. Sorts of people who a number of years ago were simply not doing that.”

“We see it a real opportunity to take that constituency and offer them a PlayStation experience, whether that is with an emulated virtual dual shock, or whether it is the use of PSN functionality, which will come in the future,” Ryan added.

“We think there is a great opportunity to offer consumers a place where they will be assured of a certain level of quality of android game,” Ryan continued, “presented with a gaming format that is similar to what they’ve experienced in the past.”

“This is new ground for us,” Ryan concluded “It didn’t seem it at the time but these walled gardens are actually nice, cosy places, and we are now going out into the big bad world where there are no rules. We are trying to set those rules.”

You can read the full interview at MCV.

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