Mobile to reach 360′s level in graphics and processing “within the next generation” – Activision

Friday, 24th August 2012 21:33 GMT By Stephany Nunneley

Greg Canessa, Activision’s vice president of mobile development, is of the opinion Smartphones will catch up with current-generation console graphics and processing power soon.

Speaking with CVG, Canessa believes this will happen “within the next generation” of Smartphones.

“The CPU and GPU capabilities of mobile devices will reach Xbox 360 levels of graphical fidelity and processing power within the next generation,” Canessa said. “Activision will be creating a mix of casual and immersive gaming experiences on mobile, but as I say smartphones are more and more allowing for us to create those kinds of experiences.

“The games that Activision publishes on console, the games it publishes on PC, pretty soon we’ll be publishing those kinds of experiences on tablets and smartphones.”

Canessa said Activision is having a look at its gaming library in order to determine which ones would work best on mobiles devices – and there are over 350 brands and licences to choose from.

“Mobile is an emerging business for the company and it’s something we’re taking very seriously,” he said. “We are taking a thoughtful approach to it. Console and PC are still the major focus, but we feel that mobile is an important segment for our brands going forward.

“I know there’s another company that paid crazy money for mobile companies and spent a lot of time trying to mesh them together. That’s not our approach. We are taking an organic approach, building things from the ground-up.”



  1. Pytox

    “I know there’s another company that paid crazy money for mobile companies and spent a lot of time trying to mesh them together”

    EA I would guess? :P

    #1 2 years ago
  2. Dragon246

    Very probable. Especially as next gen tegra, novathor processors pack upto 10x improvement over present generation mobile chips.

    #2 2 years ago
  3. Cobra951

    When it gets to the same screen size, and quantity and quality of tactile controls, let me know. I may care then.

    #3 2 years ago
  4. The_Red

    When you have consoles with 10 year old specs (Having been out for nearly 6 years), a stupidly prolonged generation with uneven visual quality (PC being best, PS3 / 360 in the middle and Wii on par with PS2), of course even the freaking mobile phones would be able to reach insanely high levels compared to big machines.

    #4 2 years ago
  5. Erthazus

    10 year life cycle LOL.

    Even OUYA as a small box has more ram and more power at some point then 360 or PS3.

    Next Gen to be honest could be perfect for 2010 holidays or 2011. But it’s 2012 damn it. Smartphones already do much more then 360 or PS3 in terms of capabilities and some of their games are better looking then AAA titles.

    PS Vita’s launch title was Uncharted that looked almost exactly like a PS3′s game with the same fog and etc.

    Next Gen is a MUST right now.

    #5 2 years ago
  6. Mr. EZIO

    if they do this i think we should change the name of mobile!!!we should call it xmobile 360!!!!!

    #6 2 years ago
  7. Dragon246

    Ouya is NOT nearly as powerful as present gen consoles 360 or ps3.
    Check your facts.

    #7 2 years ago
  8. MidlifeAxe

    “Console and PC are still the major focus” Since when was the PC ever a major focus for you?

    #8 2 years ago
  9. Christopher Jack

    ActiVision is the laziest PC publisher of all time. Even including their PC exclusive Blizzard half they aren’t the best.

    #9 2 years ago
  10. minxamo

    Does the new iPad count as mobile?

    I’m pretty sure that has already surpassed xbox 360/PS3, considering it’s rendering decent-looking 3D games at around 4x their standard resolution.

    #10 2 years ago
  11. Dragon246

    Next year things will be different.

    #11 2 years ago
  12. Erthazus

    @Dragon246, “Ouya is NOT nearly as powerful as present gen consoles 360 or ps3.
    Check your facts.”

    OUYA has 1GB of RAM. PS3 have 256 mb ram and Xbox 360 have 512 mb ram and that makes OUYA a bit more powerfull in terms of memory for example.

    #12 2 years ago
  13. Timurse

    @13 Though the RAM quantity doesn’t really qualify for being better in terms of graphics. GPU, CPU, Architecture, BUS speed, RAM speed, etc – that is what really matters. My 6 year old PC (Athlon 64, 1 Gb RAM, Radeon 4350 with 256 Mb ) can’t run GTA4 even on the lowest settings.
    Though GTA4 works ok on Xbox 360 with 256 Mb of shared RAM.

    #13 2 years ago
  14. Erthazus

    @Timurse, GTA4 is optimized for xbox 360.

    Also, i did not say that OUYA is more powerfull, i said that it is powerfull at something being a 99$ console.

    #14 2 years ago
  15. Dannybuoy

    Battery life

    #15 2 years ago
  16. Da Man

    Me no point convey.

    #16 2 years ago

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