Vita price-cut not in the cards for 2012, says Yoshida

Thursday, 16th August 2012 17:29 GMT By Stephany Nunneley

Vita will not be the recipient of a price-cut this year, if comments made by Sony Worldwide Studios boss Shuhei Yoshida are any indication.

Speaking with Eurogamer, Yoshida said Sony is looking at other ways in which to bring value to customers other than price-cut, because it’s still “too early” for one.

“Of course, cost reduction is one area our engineering team is working on,” said Yoshida, “but we just launched the platform earlier this year. It takes time to do so.

“At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That’s affordable for people who are looking for a good deal.”

Yoshida admitted Sony needs to work on bringing more content “from big titles” as well as “very small, snack-sized, intuitive casual games,” on the distribution side of the handheld; however, the response from the consumer regarding Vita has been positive so far.

“The reaction to the hardware platform itself has been very strong,” he said. “We are very pleased with the response we got. It’s up to our expectations in terms of what we were hoping for in bringing PS Vita to the market.

“But the actual sales of PS Vita, obviously we would like to see more uptake. We see lots of feedback from consumers saying they would like to see more content, they would like to see their favorite franchises coming to the PS Vita.”



  1. Goffee

    Given the state of the semis and screens market (and Sony’s need for profits per sale) I’d be impressed if they managed more than a $30 price cut…

    #1 2 years ago
  2. Gnosis

    So no Vita for me this year… Oh well ~

    #2 2 years ago
  3. Len

    Same here, was looking to replace my Vita that got nicked (still upset about that…sob) but if no price cut then I’ll wait till next year.

    #3 2 years ago
  4. manamana

    Don’t know if hou guys took a look into the new section, I’ve posted a link where Sony germanys spokesman told that Vita sold 2,2 million units. I thought that Sony tried to hide their sales numbers with the PSP and I think he blew it …

    #4 2 years ago

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