New Super Mario Bros. 2 costs £10 more on 3DS eShop than at retail

Monday, 13th August 2012 11:49 GMT By Dave Cook

New Super Mario Bros. 2 will launch as a full digital download on Nintendo’s 3DS eShop, which is convenient, but costly if new price comparisons are to be believed.

The game will cost £39.99 as a direct download from the 3DS eShop, while it will only run you £29.99 if you buy it from game, CVG reports.

What’s your view on price versus convenience? Let us know about the issue below, we’re keen for your thoughts on this one.

New Super Mario Bros. 2 is on sale at the Nintendo 3DS eShop from 16 August, and at retail across Europe from 17 August.



  1. almostnot

    This is such a shitty move by Nintendo. Having chatted to people from 505 Games, the lovely folk who published the Cooking Mama games, the majority of the cost for a DS/3DS game is the packaging and the physical cartidge.

    With places like ShopTo (except it being down all day today) posting preorders out in very good time there is literally no excuse for this.

    Pure greed.

    #1 2 years ago
  2. absolutezero

    Digital will soo overtake Retail.

    Just a shame no one told Nintendo.

    #2 2 years ago
  3. Deacon

    This isn’t just Nintendo though is it. Games on PSN are regularly £10 – £20 more than you can find them at retail. It gets even worse when you compare them to online retailers like ShopTo.

    #3 2 years ago
  4. viralshag

    This is probably just another 3DS-like move. Put it out at a price you hope people will pay, get those early purchasers, “realise” you priced it too highly and then drop it down to normal price and sell it by the digital crap ton.

    #4 2 years ago
  5. silkvg247

    As much as I hate to say it, knowing the job losses and all, I think physical media has to die for we, the consumer, to ever see truly fair pricing for digital media.

    I do hope physical media continues to exist in some form, even if it is only collector editions; so some incentive to buy a physical copy rather than digital.

    #5 2 years ago
  6. Deacon

    I’d have thought Nintendo more than anyone would be able to provide a lower digital cost than retail, what with the cost of manufacturing cartridges over DVD’s.

    #6 2 years ago
  7. ManuOtaku

    #5 for that silk we need healthy laws that dictate those transactions, right now the laws, TOS and EULA are not done in equality terms, most of the time they favor the provider of the service not the user, when we have that legal enviroment that is equal on both sides i will say yes, right now with physical media you can find games(new first hand) between 5-10 dollars and those games on digital servers like XBLA or PSN are costing between 15- 19$, therefore i dont think digital will make the pricings fair ,untill he have the proper laws that rule this, in the meantime physical is the way to get fair prices, not digital.

    #7 2 years ago
  8. AHA-Lambda

    yeah Nintendo, about that iOS eating into your market share…

    #8 2 years ago
  9. DrDamn

    Full game prices on PSN and Live for PS3/360 tend to be very high due to publishers being able to set the price. On Vita the Sony published titles were priced 10% cheaper than *RRP* on PSN. (NB: that still made online retail cheaper in most cases but it was at least a start).

    #9 2 years ago
  10. polygem

    digital pricing is total bs everywhere, from itunes to zune to xbla and psn…i hoped for nintendo to outsmart things. but they did not. well, no digital version of the game for me then. it´s just an option anyway. i just hope consumers will only support fairly priced products so we will see more reasonable pricing in the near future – everywhere.

    by the way. i LOVE the nsmb2 add on vg247, the yellow and the artwork looks great! you should pay nintendo for that awesome design ;)

    #10 2 years ago
  11. Jimaroid

    Sigh! It’s pretty simple bargaining.

    If Nintendo undercut retailers on price then the retailers stop selling Nintendo hardware. You can’t sell hardware without retailers. Simple as that and it’s the same problem with all platform publishers.

    #11 2 years ago
  12. DrDamn

    @10 and @11
    Except Sony managed to do it with their own software on Vita. Ok 10% isn’t huge, but it’s a start.

    #12 2 years ago
  13. DrDamn

    Though I do understand the reasoning of what you are saying. It’s a difficult position to be in for the manufacturers as they do rely on retail. My point is that something is still possible. I would also note that sales of Vita software on PSN were also synced with a price drop for the titles at retail – so they are working together somehow.

    #13 2 years ago
  14. polygem

    @11. 4 euro or so less for digital wont hurt retail much. many just prefer the physical copy anyway. by the way retailers are also pretty much dependant on hardware manufacturers but in the end they all depend on the cosnumers buying all that stuff and quality products, fairly priced is key here imho.

    #14 2 years ago
  15. OlderGamer

    Edit: no story here.

    #15 2 years ago
  16. viralshag

    @11, There’s undercutting and then there is overpricing. This is a case of something being overpriced. There’s no real reason for this game to cost £10 more than the retail version.

    #16 2 years ago
  17. DrDamn

    The retail version has an RRP of £40 and the comparison is with the GAME online not in-store price. Given that few places sell at the full RRP I agree, but the comparison is being made with the online price here.

    #17 2 years ago
  18. OlderGamer

    Oh geez, I missed that part Doc. Teach me to post before caffine. So basicly the digital price is higher then an online store is selling a physical copy for? I bet your right, too, if I walked into gamestop or walmart the retail price would be exactly the same as the eshop digital price.

    In other words the headlines could read Online retailer selling NSMB2 for less the MSRP. No story really. This happens all of the time.

    #18 2 years ago
  19. DrDamn

    You do have to take into account this is the UK though. The RRP is more inflated here to allow retailers more room to work with. So whilst in the US most places sell for RRP in the UK lots of places don’t. Particularly the big supermarkets. For example most brand new PS3/360 titles have an RRP of £50 but Game will sell at <£45 and big supermarkets <£40. I think the price reductions are generally a bit less for Nintendo though, so retail on day of release you would be able to walk into a shop in the UK and pick NSMB2 up for <£35.

    #19 2 years ago
  20. OlderGamer

    Your right Doc, I wish that whole suppermarket thing would hit the states. Tho I bet the price wouldn’t actualy dropfor us in the long run.

    #20 2 years ago
  21. DrDamn

    My local supermarket is an Asda – owned by Walmart :D. Well we do kind of have a much higher RRP when you convert currencies so cut us a bit of slack :). We also get consoles launches and a lot of games last, so be careful what you wish for.

    #21 2 years ago
  22. OlderGamer

    Yeah I am deff not gonna complain ;)

    #22 2 years ago
  23. NocturnalB

    Chalk up yet another reason i don’t want or trust all digital. And i live in the US.

    #23 2 years ago

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