AAA’s strength shown in lack of EA Sports decline: analyst

Wednesday, 8th August 2012 12:11 GMT By Patrick Garratt

The notion that AAA gaming’s had its day is bunk, Doug Creutz of Cowen & Company has said in a note.

“We expect [EA's] annual college football title to sell roughly flat with last year’s total of 798,000 units,” said Creutz of NCAA Football 13, as reported by GamesIndustry.

“We believe this is an important contraindicator to the prevailing thesis that ‘AAA is dead’; we believe that if demand for high-quality AAA games was truly on the wane, it would almost certainly show up in EA’s annual sports titles.”

Doom and gloom surrounding the traditional industry appears to be coming from the decline in packaged goods.

“We believe double digit year-on-year software declines are likely to continue through the remainder of the year due to continued Wii weakness and the waning 360/PS3 cycle, though we do expect the pace of declines to moderate somewhat in Q4 with the fall release slate, the launch of the Wii U, and relatively easier comps,” Creutz added.

“We project that total US packaged good video game sales will decline 26% year-on-year in 2012.”



  1. OlderGamer

    Well, maybe.

    I can say that this is the first year in two generations that I have not purchased NCAA Football. I don’t plan to buy Madden either. My reasons isn’t that I am tired of the games.

    I am tired of the pricing and the DLC. Last years NCAA game costs me a total of 90usd, with last years day one DLC and price of the game. I am not doing that year after year. And, while I enjoy the games themself, even I will freely admit they games change very little year to year. If EA want my 90usd again, they better give me a lot more year to year to earn it. And I can’t think of a hella lot more they could stick in the game. I would like to design my own plays. And I would like to manage my school from a budget pov, revenue, TV contracts, operating costs, recruiting budget, upgrading stadiums and training facilities. Etc.

    I am looking forward to someone else making a football game. On xbox one, 2K games sold for 20usd each year, I would buy that each and every year.

    EA can kiss my butt.

    #1 2 years ago

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