Wed, Aug 01, 2012 | 03:47 BST
ESA: Average gamer age is 30, adult women more lucrative than teenage boys
The ESA has released a handy list of “essential facts” about the US games industry, including some startling demographic revelations.

One of the most interesting snippets is that the average age of a gamer is 30, but there’s a pretty even split across age groups, with 32% under 18, 31% between 18 and 35, and 37% over 36. The average age of the most frequent games buyer is 35%; 52% of these are male and 48% female, a pretty even split.
Speaking of gender, the ESA notes that 47% of gamers are female and 53% male, and said that women aged 18 and over represent 30% of game consumers – quite a lot higher than gaming’s traditional demographic, the under-18 male, at 18%.
49% of US households own a console; those that do own an average of two.
In a top 20 of best-selling games of 2011, Call of Duty: Modern Warfare 3 is number one, followed by Just Dance 3, Madden NFL 13, The Elder Scrolls V: Skyrim and Battlefield 3.
On the PC-only side, things are quite different; Star Wars: The Old Republic is top, then The Elder Scrolls V: Skyrim, StarCraft II: Wings of Liberty. The Sims 3 and World of Warcraft: Cataclysm.
There are plenty more interesting statistics in the friendly-looking PDF, which you can download here, including details of what activities we’re giving up on in order to game; how online games are growing; how parents view video games; and how the industry has performed since 2001.
The ESA’s data was pulled from surveys and the NPD’s sales tracking.


107 comments
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#51
ManuOtaku
01/08/12, 7:25 pm
#50 Silk here in Venezuela, happens a lot and with a hughe incidence, maybe is a thing of South America countries then.
“also if it were to happen, wouldn’t the man giving her a payrise for all the wrong reasons be to blame”
Yes i agree, like a bad marriage the fault is 50%/50%, i mean both have they share of fault, one for doing it and one for let it happen
#52
silkvg247
01/08/12, 7:26 pm
@DSB If there were a measure for “effort” then finally we’d see that men and woman who take their sport seriously actually both put in the same amount of sweat, blood and tears, and *that* is what matters. Pitching sex against sex is idiotic.
It’s about what each gender can do within the reasonable realms of their own limits. And yet if a woman surpasses what all other women before her have done.. it’s downplayed compared to if a man were to do the same. Why? Because he kicked the ball further than her, jumped longer, lifted bigger weights.
I don’t see why there is such a double standard, the woman is just as amazing as the man in this scenario.
#53
ManuOtaku
01/08/12, 7:31 pm
Silk, This is on topic with the chinesse swimming girl in the olympics, with only 16 years old did made a better time on the last 50 meters than any other man in the same competition, including Phelps, woow, now for that they are saying it was done under the influence of some drugs, at what she did reply, if nobodys is doubting the Phelps Wins and share of broken records, why doing it with me?, a fine example of this.
#54
silkvg247
01/08/12, 7:38 pm
@51 If it happens a lot, chances are that women who try to get jobs the fair way aren’t given a fair chance, so ended up resorting to other methods. It’s never as black and white as it seems.
#55
PEYJ
01/08/12, 7:44 pm
@DSB
Thank you indeed for your comments about the subject. Very spot on and certain arguments and comments needed to be countered and you did it well.
#56
ManuOtaku
01/08/12, 7:44 pm
#54 i think is due the fact the womens, at least here in South America, are seen as unproductive, working wise, because here are laws that give vacations pre-during and post the pregnancy time, is like 6 to 9 months out of the job, according to laws, which at the eyes of the companys give them productions issues, and loses money speaking, and a trouble to relocate working resources, but it is more of explotation of the workers than anything else, moreso than sexism, which is in itself another topic, although maybe they have some correlation and justaposition ( i dont know if thats the word for when one thing overlaps the other).
#57
silkvg247
01/08/12, 7:46 pm
@56 Well there you go then, sounds like over there you have serious issues with sterotypes and sexism, so women are resorting to other methods. I mean I’d never get pregnant myself, but I think companies are perhaps not looking at the bigger picture if they think a few months off to keep the human race going is that big a deal.
If I ever had a negative chance at a job just because my body can get pregnant, if I had proof, I’d sue. It’s just so morally.. wrong.
#58
ManuOtaku
01/08/12, 7:50 pm
#57 yes we have, but like i said it goes both sides, here womens dont sue,here the law system is very flawed, most of the time it favours the most powerfull (money speaking), womens here use sex as an equalizer, like i did mentioned in my previous posts, they are beating man at their own game, i guess 8D, thats why i did stated previously that women dont need to be defended, at least here.
#59
DSB
01/08/12, 8:28 pm
@52 Some part of me wishes you were right about that, and part of me doesn’t.
People don’t get graded for effort, they get graded for results. And I’d say that goes doubly so for sports.
“She may look like crap out there, but she wants it more than anybody else. Let’s assign her team two points for that”.
It simply wouldn’t resonate with anyone. I respect effort, but if I’m going to watch sports, I’m going to want the greatest spectacle I can get.
I have a hard time spotting the prejudice in that.
When it comes to something like tennis, I think it becomes a lot more appropriate, because there’s so little difference in watching womens tennis and mens tennis. And even then the problem is with the leagues. Wimbledon doesn’t offer the same amount of money for a women’s title as it does for a men’s title, but I’m guessing that there are a lot of different factors in that as well. From the ability of the associations to negotiate their terms, to the number of spectators.
In my country though, women’s tennis is the only thing worth watching, because our very best athlete in the sport is female, and the men are overwhelmingly shit at it.
You could turn it around and look at porn. If anyone should be offended by porn, it should be men, since the male actors are typically only earning a fraction of the pay, while obviously doing most of the heavy lifting
#60
G1GAHURTZ
01/08/12, 8:34 pm
@49:
1. Quote me where I said women were inferior.
2. You misread my comment. I just told it how it is. At no point did I say whether or not those facts were right or not, or what my opinion on that particular point was.
3. Look at the records. When you can find me a woman who can run faster than Usain Bolt, can dribble around 6 foot defenders like Messi, or throw a punch with a 1000lb force, and I might change my mind.
Men are physically stronger then women in general. So obviously, they can kick further, run faster and hit harder than women. It’s a blatant fact.
4. You’ve been sucking up too much tabloid gibberish.
The concealing is nothing to do with dominance, and everything to do with faith.
Whether you agree with that particular faith or not is a completely different issue.
Sure, I agree that there are women who don’t want to cover themselves up, but are forced into it. But to say that this accounts for 100% of them is just plain ignorant.
There are also women who are beaten BECAUSE they cover, while their families don’t want them to. There are also women who are converts, and are under more family/society pressure to stay uncovered than the other way around, but they choose to do what they like.
Don’t assume that everyone who isn’t you is a weak little mouse who can’t stick up for themselves.
That’s arrogance.
#61
Da Man
01/08/12, 8:38 pm
Ghz, don’t mind O’Conner and Co.. only place these people exist is the internet.
You’re being realistic, they live some e-freedom dream. Esp O’Conner and silk. You’re pretty much one of a few only sane persons around these parts.
This isn’t arse kissing, I don’t mind what you think about myself, just saying.
#62
G1GAHURTZ
01/08/12, 8:39 pm
Effort has nothing to do with anything in sport. It’s about winning.
Put the current world and European champions, Spain up against the best women’s football team, and the men would win 100 times out of 100.
Your initial comment was about money.
People pay to watch the best, and that’s why they get the higher salaries.
Besides, using football is a bit silly, because it’s only about 1% of players who get the astronomical wages.
#63
G1GAHURTZ
01/08/12, 8:41 pm
Thanks Da Man.
At least some people actually read what I wrote instead of what imaginary arguments were floating around in their head.
#64
viralshag
01/08/12, 8:48 pm
You can always rely on an article which includes facts about sexes in gaming to get the blood pumping in the VG247 comments section.
#65
OlderGamer
01/08/12, 8:49 pm
I am not sure sports should be the defining criteria for measuring a persons worth, male or female. I see the points being made. But here is the thing while those top means team could prolly beat the top female teams, both teams would be the crap out of most if not all of us watching. I am not a better person or gender simply because some muscle bound man can out perform(phisicly) a women. I don’t get a pass due to gender asociation.
Like I said fact is either one would kick my ass.
In areas that actualy matter, I would like to think that things should be a bit more evened out. In the work place, in the home, in society. And in as it relates to our insignificant hobby, games. Just have to use your head. People are people, male or female. Show a little respect.
My situation is that my wife is the bread winner so to speak. I am a stay at home Dad. I cook, clean, and run the house. I also am what you might call a semi pro authe(I know, because I spell so good and have complete mastery over grammer lol). As much as a hobby as anything but I do make a little money doing it. I am very comfortable with my marrage and place in this world.
Some of you folks are kind of scary to say the least. But I guess you bump into all kinds on the net, esp an international site like this one.
#66
Da Man
01/08/12, 9:04 pm
Actually… I worked at a multi-national corp and two small studios before going to the this current start-up. Women-coders were vastly outnumbered.. There were a few female modelers, but mostly they ‘re into abs diff professions.
Believe it or not, genders do play a role in whether you’re more (and a lot more) suited for a particular activity.
Your friends are scary, old man. Imho.
#67
OlderGamer
01/08/12, 9:09 pm
Equality is scary DM?
#68
Da Man
01/08/12, 9:10 pm
No, their dreams are.
It’s like playing some jrpg where there’s a character making some kind of mutant.
But characters in jrpg have a purpose.
#69
DSB
01/08/12, 9:15 pm
@65 So why on earth would you ever take it personally? They get paid for being that good. We don’t. Why would that bother us?
Demanding that you get paid the same for performing worse just doesn’t make sense.
The only area I can think of where women don’t have the same opportunity as men is the military, and I think that’s a huge mistake, even if there are certain implications to having women serve in the military.
The fact that they’re almost certain to get raped when captured being one, and the fact that the population at home would react proportionately stronger to that being another.
#70
silkvg247
01/08/12, 9:17 pm
@59 lol @ porn
Back to my original point though, I’m not saying anyone should get points just for trying, I’m saying that the very best female athletes should get every bit as much respect and pay as the very best male athletes. A woman winning a gold medal should be exactly equal in pay and respect to a man winning a gold medal.
#71
OrbitMonkey
01/08/12, 9:27 pm
Back in the good old days when men got all threatened by women and their feminine wiles, we just called them Witches & burnt them at the stake!
Now we just chat shit on forums & say we ‘re being realistic … Progress sucks.
#72
silkvg247
01/08/12, 9:31 pm
@61 Wait.. what? And I always thought I was quite rational :p
#73
Da Man
01/08/12, 9:32 pm
#71 – Too true, have you read Till Eulenspiegel?
Nah, you played Final Fantasy..
#74
G1GAHURTZ
01/08/12, 9:35 pm
No silk. Don’t try and move the goal posts, now…
You asked a question that was specifically about pay. Respect didn’t come into it in any way, shape or form.
I answered with a blunt, but realistically indisputable reason. That it’s down to ability, and that the elite of male athletes will almost always be better to watch for the vast majority of sports fans than the elite of female athletes.
Respect, self worth or taking a good place in society has absolutely nothing to do with the conversation.
After that, it’s just down to simple economics. Leave emotion out of it. (No sexist remark intended. OG is being pretty emotional, too.)
If 70 million people are willing to pay money to watch the Premiership, that money can be distributed among the players.
If the womens professional league coud draw those numbers, then they’d DESERVE the exact same pay.
Otherwise, who’s going to pay their wages!??
Where do you think they’re going to get the money from to pay them in the first place!??
And as for gold medals, well the Olympics is an ametuer only competition. There’s no prize money.
So both men and women DO get equal rewards.
Gold for men, gold for women.
#75
OrbitMonkey
01/08/12, 9:36 pm
@73, Wasted intellectual posturing is wasted.
#76
OrbitMonkey
01/08/12, 9:38 pm
@74, Men don’t take female atheletes seriosly. Why are you trying to dress it up?
#77
Da Man
01/08/12, 9:38 pm
#75, you’re a sad person if that’s posturing for you.
#78
silkvg247
01/08/12, 9:44 pm
@74 I’ve raised a lot more points than just pay :p
I don’t think you or I will agree on sports as a subject. I mean can you even define (logically) why watching a man excel at something is more enjoyable than watching a woman do the same? Is it not just like that because traditionally sports has always been male dominated and people are too stubborn to look at things differently?
I understand the point about pay having to come from somewhere, but so long as people think the same way you do, women haven’t got a single chance in hell of ever getting that far. Because they aren’t taken as seriously. I’ve yet to see a good answer as to why that is.
My comments about pay are mainly from personal experience at work where gender should make no difference at all, not if I’m every bit as confident and damnit.. GOOD! at my job. In my last place I had so many guys get all competetive with me.. it was a joke, I wasn’t interested in competing, I was interested in doing well at my job. Why do men get so threatened if a woman can do something just as well if not better? Thankfully in my new place no such atmosphere exists, I’m kind of treat like a guru by the guys and gals. It’s nice.
#79
YoungZer0
01/08/12, 9:46 pm
@73: We get it, you read a lot of books. Didn’t make you any smarter though.
#80
OrbitMonkey
01/08/12, 9:47 pm
@77, No your sad times infinity!
#81
OrbitMonkey
01/08/12, 9:50 pm
@78, Why do men get threatened? Vagina envy, or as i call it Vagenvy.
#82
G1GAHURTZ
01/08/12, 9:51 pm
@76:
What are you talking about?
People keep trying to divert from the original point, because they realise that the original point makes perfect sense.
Taking people seriously doesn’t mean anything here.
The question was raised as to why women athletes get less. Well it’s simple. They get less, because they are less watched.
Just like the Scottish league has fewer worldwide viewers than the Premiership, so the teams get less money from viewing rights, and they obviously pay their players less money.
It’s basic mathematics, but some hyper-sensitive, new age, wannabe heros see the words ‘men’ ‘better’ and ‘women’ and start reading words that were never there in the first place.
Saying that women athletes should be paid the same as men, when the money simply isn’t there is compete nonsense.
#83
Da Man
01/08/12, 9:51 pm
Sure did, young nobody.
#84
OrbitMonkey
01/08/12, 9:57 pm
@82, Well how would female atheletes pull the crowds when their not taken seriously? Why invent some rational about pay and performance ?
Men don’t like female atheletes period… Unless their playing a girls game like vollyball…
Mmmmh Beach Vollyball…
#85
G1GAHURTZ
01/08/12, 10:02 pm
“I mean can you even define (logically) why watching a man excel at something is more enjoyable than watching a woman do the same?”
It’s not about watching “men”.
It’s about watching the best.
Usain Bolt can run 100m in 9.58 seconds. The best ever recorded time for women is 10.49.
10.49 seconds is a time that men beat on a regular basis.
So if you want to see the best sprinters, who are you going to watch, men or women?
This is the basic principle that translates into all other sports.
The best football players, the best boxers, the best tennis players, the best golfers, etc.
It’s not rocket science. If a woman came along who could compete with the best men, you can be sure that the agents and advertisers are going to be all over her quicker than you can say ‘exploitation’.
As for your job, well if you’re good, you deserve to be paid just as much as any man. I don’t disagree on that.
But don’t fall into the trap of thinking that being competitive doesn’t exist among men. It certainly does.
#86
G1GAHURTZ
01/08/12, 10:05 pm
@84:
You’re talking nonsense. Stop judging others by your own standards.
Taken a survey, have you?
I think you’ll find that there are many female athletes who are taken incredibly seriously by fans and media alike.
#87
silkvg247
01/08/12, 10:12 pm
@85 That’s where we differ, if I want to see the best sprinters I’d watch the mens and the womens. I take them both seriously. I don’t see why it matters that a man’s top speed is faster than a woman’s, they don’t compete against each other. It’s about watching people struggle, try and succeed in their own events.
Anyways you’ve highlighted a vicious circle and it’s why things will likely never change. They aren’t taken as seriously because they are women and will never, ever be on par physically with men. They aren’t paid as much because they aren’t taken seriously. People like you can’t comprehend why they should be taken every bit as seriously since they have to compete with fierce competiton from other women. And so we go full circle.
#88
OrbitMonkey
01/08/12, 10:17 pm
@86. No i’m not. Female atheletes are a relatively new phenomena, first competing in the Olympics in 1900. Female boxing was added 2012. Thats 112 years to get a womans class in every event.
Oh and female atheletes taken seriously? lol yeah the pretty ones!
#89
G1GAHURTZ
01/08/12, 10:33 pm
@87:
Well… Maybe I’m just completely missing something here, but I always assumed that the point of a race was to see who was the fastest.
So if men are faster than women, then that’s simply why they get more views. It’s nothing to do with my opinion. Millions of people around the world, men and women, turn on their TVs to watch the fastest.
‘Who is the fastest person on earth?’
‘Let me watch, so that if they break the world record, I can remember it as a “where were you when…” moment.’
That doesn’t mean that you don’t take other athletes seriously!
Besides, the Olympics has very little to do with struggle and and success, and more to do with nationalism.
Anyway, lets move on to this new ‘taken seriously’ fallacy that you’re bringing now.
Sports have many, many tiers.
It’s not just men and women.
There are under 18′s, ametuers, semi-pro, disabled athletes, etc, etc, etc.
None of them get the exposure, and pay that the top athletes get. Does that mean that they’re not taken seriously?
Under-21 international football hardly gets anywhere near as many views as the senior teams.
Does that mean that they’re not taken seriously??
NO!
Of course not.
You’ve got to stop living in a romantic world where people will suddenly want to spend their hard earned cash on those who will never be the best at what they do.
Just like you wouldn’t spend your money on a game that’s not as good, when you could buy the very best, ground-breaking one instead.
#90
G1GAHURTZ
01/08/12, 10:38 pm
“Thats 112 years to get a womans class in every event.’”
Oh, is that all? However did they manage to find enough time…?
“Oh and female atheletes taken seriously? lol yeah the pretty ones!”
Maybe that’s how you think. Not me.
#91
Da Man
01/08/12, 10:40 pm
#80, I call ‘sad’ people who have nothing better to do than to throw generic urbandictionary phrases around. I don’t think I would say that it’s normal for people to choose professions based on natural tendencies if I were ‘threatened’ by that.
And you should read that one. That is if you still can decipher more than blog posts. Perhaps you might get a proper definition of a word ‘progress’ then.
#92
silkvg247
01/08/12, 11:12 pm
@89 Aren’t there seperate world records for men and women?
#93
G1GAHURTZ
01/08/12, 11:17 pm
Indeed, there are.
If the women’s record time was faster, they would compete directly against the men.
#94
YoungZer0
01/08/12, 11:50 pm
@83: Haha, wow, nice. Gotta write that one down. So funny.
#95
OrbitMonkey
02/08/12, 12:06 am
@93, No they won’t & that will never happen, which is kinda the point. Women got nothing to lose competing with men .
#96
OrbitMonkey
02/08/12, 12:14 am
@91, Your natural ability to talk bollocks would be impressive if the interweb wasn’t full of guys(?) like you, regurgitating the same *sad* old shit.
Try saying something funny, oh wait your the only one laughing at your jokes.
#97
Ireland Michael
02/08/12, 1:24 am
> Calls men “the best”
> still thinks he’s not a misogynist.
#98
absolutezero
02/08/12, 1:46 am
Stop implying without green text you.
#99
Dragon246
02/08/12, 2:20 am
Is sports the best parameter here to discuss men-women equality? GIGa definitely has a point in that the male version of sports is more competitive than female one, which inevitably shows in viewership and money earned, but if we move to other fields , there is no reason for such disparity. Women get payed less in almost every field for no logical reason. Although things are changing in some fields.
#100
Da Man
02/08/12, 9:18 am
#96, no you are, you silly little insignificant tool.
Throw in another urban dictionary template.
For a try hard sarcastic prick, doing nothing but attempts at snarky remarks, with occasional tired bullshit here and there you oddly enough, fail to grasp the irony.
Where I live a female coder gets payed exactly the same, they even specify gender as any in vacancies, it’s that there ‘re perhaps two of them for every company. I thought Tim Sweeny didn’t have a gender change btw.
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