Fri, Jul 27, 2012 | 13:58 BST
EA recouped 440% revenue on Battlefield 3 Facebook ads
EA has attributed $12.1 million in Battlefield 3 sales to a Facebook campaign, a return of 440%.
New news came in Facebook’s first investor call, as reported by GI. Facebook COO Sheryl Sandberg specifically highlighted the campaign.
“We’re making great progress measuring our ability to help marketers generate sales,” she said.
“Independent analysis of more than 60 campaigns, 45 of which were completed in the first half of this year, show that 70 per cent of those campaigns delivered a return on ad spend of 3x or better. And 49 per cent of those campaigns delivered a return of 5x or better.
“Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook. They attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend.”
Battlefield 3 released in late 2011.
3 comments
#1
GrimRita
27/07/12, 2:51 pm
I think facebook are going to struggle unless they switch their focus to mobile and figure out a way to get ads in their app. Last night on Bloomberg, some developers are already moving away from Facebook to focus on mobile they said.
A good return though and proofs that hardcore do have social networking tendences!
#2
Hirmetrium
27/07/12, 4:15 pm
As a person who hates facebook, its constantly unnecessary changes, and everything it stands for, I don’t find this surprising but worries me EA will instead focus on advertising and timing than making a good game. Their game quality still leaves a little bit to be desired (re: Crysis 2, Dragon Age 2)
#3
AJacks92
27/07/12, 4:44 pm
@2 Lol, advertising is a different department and has no direct influence to the developers of the game unless they must meet a deadline. Other than that, you’re statement is invalid.