EA has attributed $12.1 million in Battlefield 3 sales to a Facebook campaign, a return of 440%.
New news came in Facebook’s first investor call, as reported by GI. Facebook COO Sheryl Sandberg specifically highlighted the campaign.
“We’re making great progress measuring our ability to help marketers generate sales,” she said.
“Independent analysis of more than 60 campaigns, 45 of which were completed in the first half of this year, show that 70 per cent of those campaigns delivered a return on ad spend of 3x or better. And 49 per cent of those campaigns delivered a return of 5x or better.
“Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook. They attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend.”
Battlefield 3 released in late 2011.