Pitchford “astonished” that Borderlands hasn’t been cloned

Tuesday, 24th July 2012 05:42 GMT By Brenna Hillier

Gearbox boss Randy Pitchford asks the hard questions – like why hasn’t anybody tried to rip off his tremendously successful shooter RPG Borderlands?

Speaking to Gamasutra, Pitchford expressed surprise that Borderlands and Borderlands 2 don’t have any genre rivals yet.

“We’re in an industry where people do nothing but steal from each other. I’m actually astonished that we’re about to launch a sequel and no one’s stole it from us,” he said.

“The formula’s right there. No one’s stolen it yet. That’s weird. Not that I want anyone to steal it, or I’m challenging people to steal it.”

Pitchford said the original Borderlands it was a tricky sell because Gearbox didn’t want anyone else to latch onto its formula before launch.

“When talking about Borderlands 1, it was really confusing, because on one hand we gotta scream from the highest mountain to get attention because it’s a new IP. On the other hand, it’s like, ‘Shit, we don’t want to tell people our secret because then they’re all gonna copy it because it’s so good,’” he said.

VG247 is pretty damn excited for Borderlands 2 – pretty much because there’s no other game like it. The hybrid lootfest launches on PC, PlayStation 3 and Xbox 360 in September.



  1. vodka-bull

    He obviously hasn’t played Dead Island.

    #1 2 years ago
  2. Phoenixblight

    Dead Island is no where near Borderlands. Would say Dead Island is closer to Fallout 3 than Borderlands.

    #2 2 years ago
  3. revolting

    @2 I’d have to disagree, PB… Dead Island is definitely pretty similar to Borderlands in terms of simplified RPG elements (basic skill trees and collect/escort/kill quests) married to a multiplayer co-op FPS. Neither is as immersive as Fallout though, and both are Diablo-style RPG-lite rather than Fallout’s plot-heavy attempt at old-school RPG sensibilities. I enjoy all three games, but DI is definitely much, much closer to BL than FO… if only they’d also copied Gearbox’s sense of humour and style.

    #3 2 years ago
  4. Gheritt White


    #4 2 years ago
  5. Edo

    Are we going to get our questions answered any time soon?

    #5 2 years ago
  6. sleaker

    Hellgate london tried to do this style game initially, but they didn’t polish or finish it up. I agree that Dead Island is formulaicly the same. I even questioned if it was the same developer after about 30 minutes into the game cause I hadn’t checked who had developed the titles.

    #6 2 years ago
  7. TD_Monstrous69

    Oh Randy, you haven’t played RAGE, have you?

    #7 2 years ago
  8. Phoenixblight


    Rage was nothing like Borderlands not even remotely close to it.

    #8 2 years ago
  9. Talkar

    ^To be fair, they both had sand xD

    #9 2 years ago
  10. Ireland Michael

    Edit: Old post. Link not necessary.

    #10 2 years ago

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