EA CEO John Riccitiello has told CNBC “there’s a lot of power in free-to-play,” which has proved a tough model to compete with when it comes to MMOs.
“Our conclusion was we had a great product in Star Wars, but that the subscription model in the world of free-to-play was challenging,” he said, adding EA is exploring “different models to bring more users,” to SWTOR but wouldn’t say whether the firm was considering F2P just yet.
Riccitiello also said he suspects if Microsoft and Sony have new consoles in the works, the systems may be shown early next year, stating that it will be important for EA to show “visibility on next-generation consoles.”
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