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Valve isn’t too keen on platform exclusivity, says Holtman

Tuesday, 17th July 2012 16:13 GMT By Stephany Nunneley

Valve’s Jason Holtman has said the firm isn’t too keen on platform exclusives, thus the reason the firm doesn’t purposely set out to create Steam exclusives.

Speaking with PCGamesN during Develop 2012, Holtman said the firm’s philosophy is one of the reason Steam is so popular with gamers.

“Often times, when people come to see us, they’ll say: ‘well, what’s the deal? Is there an exclusive arrangement?’ And we’re like, ‘no’. And they’re like, ‘where else should we go’,” Holtman explained, stating Valve tells developer to go where there is “value, where else has customers, where else are good partners.

“Places to put your content shouldn’t be limited by exclusives, unless you’re awfully good at it. The problem is that you’re making a prediction about whoever you’re going exclusive with – they have to be buying you out of the other opportunities.

“Maybe it makes perfect sense, if somebody over indexes it, and pays you too much? But maybe the risk is too real. Like, how do I know that delaying this a month, or not being on this other platform, or not being in this place….how do I know that when you gave me extra marketing, and some odd hundreds and thousands of pounds, that I wasn’t giving up hundreds and thousands of customers, and millions of pounds? I don’t know, it’s just too risky.”

Holtman said Valve wants all platforms to succeed as such success is good for the games industry as a whole.

“When people are building other stuff, we love it. We, at our core, we love the PC, and we love what we do. We have our own business, but at the end of the day, we see ourselves as an entertainment company, a company that partners with other entertainers and we’re all part of this bigger, broader business,” he said.

“If we encourage that, I think it’s actually a generalized benefit as opposed to ‘gosh’, we have to have everybody and lock them up.

“If they’re building something better than us, [developers] should go to the other thing. But while you go there, you should stay here too. There doesn’t have to be a choice.”

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7 Comments

  1. shogoz

    Yeah, has nothing to do with their not being able to put a steam network on the consoles so people will constantly be able to log in to their shop to send them money and purchase games through them. Nothing to do with that at all!

    #1 2 years ago
  2. freedoms_stain

    @1, your comment would appear to have very little to do with the story. It’s not about Valve developing titles exclusively for Steam (which is what your comment appears to suggest if I’m reading it right) it’s about other developers looking for contracts to have their games appear on Steam exclusively.

    #2 2 years ago
  3. Lounds

    It’s basically middle finger to Origin…. FUCK YOU EA!

    #3 2 years ago
  4. roadkill

    #4 2 years ago
  5. TheWulf

    @1

    What the bloody hell are you on about, and how is it even relevant to the article?

    I swear, the troglodytes we have staffing up the butthurt console faction are almost as bad as the elitist trolls and ogres of the PC faction.

    What is it with gamers? Seriously. Grow up.

    #5 2 years ago
  6. Lord Gremlin

    Hm, well article makes sense, I purposely never buy PS3 games that were timed 360 exclusives (well, except a couple of blatantly superior versions). Saved a lot of money probably…

    #6 2 years ago
  7. X14EVR

    because they know games wouldnt sell because the pc has no exclusive moarket just pirates

    #7 10 months ago

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