DeMartini: EA’s actions always generate “a certain amount of reaction”

Tuesday, 17th July 2012 01:00 GMT By Brenna Hillier

Origin boss David DeMartini acknowledges that some hardcore gamers are always going to wig out whenever EA does something.

Speaking to MCV, DeMartini likened Origin’s controversial launch to that of Steam.

“People forget that when Steam launched, there was a lot of backlash from the core,” he said.

“Origin represents a change, and anytime EA does something that is significant in the industry, it generates a certain amount of reaction. Really it’s just to give customers an opportunity for choice.”

The executive noted that there aren’t many things EA does which don’t result in an adverse reaction from someone, citing a recent scheme to give Kickstarter-funded games free Origin launches as one rare example.

“The hardcore sometimes has issues with Origin, but they seem to love these crowd-funded games,” he said.

“It was one of the few things we have done that wasn’t controversial and nobody had anything negative to say.”



  1. alterecho

    I still don’t like any games client which requires me to go online even once to register. My internet so damn erratic. I’ll try to embrace all these clients once internet is as reliable as the power that powers my PC. I’m skipping great Steam sales to save up to buy the retail boxed version.

    #1 2 years ago
  2. OlderGamer


    But I bet most of those gamers use Steam now ;)

    The problem most people have with Origins, isn’t that it has bugs or tech issues. Those are to be expected and can be smoothed out. It comes down to people just not wanting it. Steam greatly unifies the PC market. It is easily your one stop shop for all manor of games.

    Having Origin is just EA attempt to split that comunity up so they(EA) can get a piece of that pie(profit). It isn’t about gamer choice or any of that bullshit, it is about EA making more money. The console market is slipping and EA is trying to get a foothold in the PC market as a publisher. Because I can easily see a day where Steam all but elimenates the need for a publisher. Because, in a sense Steam is the publishing partener. That scares EA. Origin is EAs attempt to undermine Steam, in order to retain profits for themself.

    “… Really it’s just to give customers an opportunity for choice.”

    lol, please don’t be fooled.

    I fully expect most publishers to follow suit, if Origin works. And they will likly further segergate their portfolios under their own “Steam/Origin” style store fronts. We are going to need a damn account to play just about every game. It will seperate the games and the gamers. It will be great having 7 different friends list, and 7 different UI to run different games.

    If Origin had come out in 2002 I would have givin it a chance. But in 2002 EA didn’t give a rats ass about PC gamers. They still don’t, really. You just have to see a panaramic view once in awhile.

    I like Steam, it works, it has sales with affordable prices, all of my friends and family can be found there, they cover just about all games, and it has been a great service. I would even go so far as to say that Steam is one of the biggest reasons PC games are doing so well right now, cause I gotta say many of the console boys ain’t fairing so well.

    Steam is not perfect, but it is very good.

    EA should knock it off and get in line. Aply this Origin thing to consoles, Acti or EA announce tomorrow that the only way to play CoD or FIFA is going to be on a Acti or EA console system. The game prices just went up, and you can only get them through their own stores.

    PC is an open platform. If everyone splinters off it stops being that. The irony for me here is that if all of the pubs do what EA is doing, it will kill PC gaming. The very same lucrative market they are trying trying to get into.

    PC gaming has come a long way in the past 10 years, and Steam has been a big part of that. I don’t want to go back to the way it was. 15 years ago I wouldn’t think of gaming exclusivly on a PC. It was a mess. So much better today.

    And it is not like Valve are stealing EA games to sell them on Steam. EA gets paid for every game Steam Sells. EA should stop stamping their feet and be glad anyone wants to buy their games to begin with.

    #2 2 years ago
  3. TheWulf

    Oh, things such as naming your download service after a well loved developer that died off because of your incredibly poor managerial decisions? Then yes, things like that do tend to provoke a reaction.

    If you kick someone in the feelings, don’t be surprised if they punch back.

    #3 2 years ago
  4. TheWulf


    That’s …


    That’s a silly argument. Yes, Steam wasn’t great when it launched, but EA has had years to see how Steam has evolved. They should have launched a platform which was able to rival Steam as it is now, rather than when it launched. They had all of Valve’s experience to benefit from.

    Instead, they launched a service which is only barely as good as Steam when it launched, that hasn’t evolved much, where you can’t disable ad popups, and is named after a popular dev studio that they were responsible for killing off.

    Yes, people used to hate Steam. Irrelevant.

    People don’t hate Steam now, nor do they hate Gamer’s Gate, or GoG, or Green Man Gaming. The reason people hate Origin is because it’s a poorly coded piece of software, one with serious security concerns and the most terrible choice of brand name imaginable.

    They should have considered all of this when they launched their platform. If it had been more optimised, with better security, a way to disable ad popups, features that rival Steam as it is now, and a name which doesn’t kick people in the feelings, then it would have been a rip-roaring success.

    But it isn’t any of those things. It isn’t any of the things it should be. It is all of the things it shouldn’t be.

    And this is all thanks to the poor management decisions that we’ve come to know and love EA for.

    #4 2 years ago
  5. roadkill

    He, they (EA) epic failed with Origin. Gamers know it, investors know it and they (the “leadership”) know it and what he’s trying to do is convince himself and the investors that that’s not the case and everything will be all right. Pathetic!

    #5 2 years ago
  6. GrimRita

    Isnt this the same tool who said that the kind of sales Steam hold, ‘cheapen’ IPs? Then Origin launched its very own sale? More bull shit from a guy attempting to justify a failed piece of software.

    Yes Steam had its problems and if he was that clever, he would make sure that his offering wouldnt make the same mistakes….oh well. I never have and never will install origin just to play and EA game

    #6 2 years ago
  7. Talkar

    Don’t shoot the messenger. I was simply adding to what demartini said about how users used to hate Steam. I’m not saying anything about how it is today ;)

    #7 2 years ago

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