Borderlands DLC has “highest attach rate of anything this generation,” says Pitchford

Friday, 13th July 2012 15:36 GMT By Stephany Nunneley

Gearbox boss Randy Pitchford has told CVG Borderlands has the “highest attach rate of any DLC.” Matter of fact, he said it has the “highest attach rate of anything this generation.”

“The guys at Microsoft told us that the Borderlands had the highest attach rate of any DLC,” he reiterated. “When people love something, they tend to love it a lot. And I’m really gratified by that more than anything else. It’s what makes us fight the good fight. You kill yourself. You work day and night. You put your soul into something, and you hope that the outcome is that people will like what you’ve created.

“When you find out that happened, it makes you want to work harder. So with Borderlands 2 there was incredible passion and momentum behind it.”

Borderlands 2 is September 21 on PC, PS3, and Xbox 360.



  1. fearmonkey

    I would have thought that Oblivion or Fallout 3 would have had that honor as its sold so much DLC.

    #1 2 years ago
  2. On2wheels

    ‘attach rate’? yeah right, attached to the goddamn game, let us install the DLC we want and not the ones we don’t want. Yes Moxie I’m looking in your direction…

    #2 2 years ago
  3. DSB

    And then you have THQ over in the corner, releasing 30-50 euros worth of garbage micro-packets that not even Activision could sell to anybody.

    I think they should go with an honest publicity campagin next time. Change the name from THQ to DLC, and make the slogan “We suck so fucking hard at this”.

    “DLC – We suck so fucking at hard at this”. I’d look at that and go “Well, at least they’re honest”.

    #3 2 years ago
  4. roadkill

    It was.. expected. After all, it’s priced just right and it is of good to very good quality.

    #4 2 years ago

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