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“Inevitable” that EA become an “100% digital company”, says Gibeau

Tuesday, 3 July 2012 00:53 GMT By Brenna Hillier

Senior EA executive Frank Gibeau has predicted an all-digital future for one of the world’s largest publishers.

“For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future we’re going to be a 100% digital company, period. It’s going to be there some day. It’s inevitable,” the EA Labels boss told GamesIndustry.

Gibeau doesn’t expect we’ll have to wait long for this glorious digital utopia, either.

“It’s in the near future. It’s coming. We have a clear line of sight on it and we’re excited about it,” he said.

“The ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do.”

Despite enthusing on the many benefits of digital distribution, the executive noted that retail is still very rewarding and that he doesn’t expect it to vanish completely if gamers aren’t yet keen.

“If customers want to buy a game at retail, they can do that too. We’ll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we’ll go in that direction,” he said.

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23 Comments

  1. JimFear-666

    no surprise here. Ea are a bunch of greedy scumbags fuckers. They probably have come to the conclusion that selling a digital game with no box, cd, booklet etc… At the same price of a retail game is better for them.

    #1 3 years ago
  2. Beta

    I cannot stand buying full games digitally. Most people’s bandwidth isn’t good enough yet and I much prefer owning a solid copy of whatever I buy. It feels safer than storing it on a hard drive that could break, forcing me to re-download everything.

    Or my account could be wiped out in a bug and I then lose all my games forever. So yeah, not a fan :P

    #2 3 years ago
  3. G1GAHURTZ

    ^ Or all your DVDs could get scratched…

    Or you could lose them…

    Or a jealous person could bin them…

    Etc, etc…

    #3 3 years ago
  4. Beta

    I buy ps3 games so they’re blu-ray, and scratches need not happen if you put the disc in the box.

    You don’t lose things if you’re careful where you put them.

    Nobody I know is that big of a twat, I personally don’t like digital, I’m indifferent as to what others think and I’m not looking for a debate :P

    #4 3 years ago
  5. G1GAHURTZ

    Ok, good. No debate here, just an FYI.

    In exactly the same way as if you look after your blu rays, you expect them to last a long time; if you look after your hard drive, you can expect it to last for just as long, if not, longer.

    And it’s a bit paranoid to think that your account could get wiped…

    I wouldn’t expect you to feel too safe about having a bank account, then. Could get wiped, no?

    Just an FYI.

    Bye.

    #5 3 years ago
  6. Beta

    I lost my old PS3 last year after, go on? That’s right, the hard drive broke! My old Xbox 360 account was wiped last year after it was hacked and started sending spam mail. My brother now owns the 360.

    And yet I own PS1 discs that still work in my still working PS1, I grew up with retail boxed copies, you’re not some kind of internet Jesus that can make me see the light of digital.

    Anywho, I’m going out for breakfast, go make some call of duty videos or something, bye. :)

    #6 3 years ago
  7. G1GAHURTZ

    Yeah, you obviously didn’t look after you PS3 well enough.

    Not sure I’ve ever heard of a 360 account getting wiped due to spam. I’m sceptical.

    If you looked after the new stuff like you did the PS1 games, just like tens of millions of other people do, you might still have them now.

    Enjoy your coco pops.

    #7 3 years ago
  8. Beta

    Unlike some I don’t need validation from the internet.

    And I find it difficult to believe that any 33 year old (as your youtube account states) is immature enough to pick a fight with a 19 year old over differing opinions, and the coco pops remark is making you look childish.

    I haven’t resorted to name calling and snide remarks, can you not have a conversation without trying to start an argument?

    In fact don’t answer that I can feel my IQ dropping now.

    #8 3 years ago
  9. G1GAHURTZ

    ZZZzzz… ZZZzzz…

    I thought you were off out?

    Telling porkies, eh?

    I’m not picking a fight with you, kid. No need to have a hissy fit, just because I point out differing opinions to yours.

    Honestly, young kids today… Will they ever learn…?

    #9 3 years ago
  10. Beta

    I own a phone that has internet :)

    “kid” “hissy fit” “young kids”

    Kid means young goat, were you dragged up?

    And the answer is no, you can’t have a conversation without trying to start an argument.

    #10 3 years ago
  11. G1GAHURTZ

    “I personally don’t like digital, I’m indifferent as to what others think and I’m not looking for a debate ”

    I think you need to look up the definition of ‘indifferent’ the next time you feel the need to use big words.

    You also clearly lack the ability to understand that one word can have multiple definitions, but we can only expect such naivety at such a young age.

    And I haven’t started any argument. You might be arguing with yourself, but I see no point of contention between us that we could be considered to be arguing about.

    Opinion is opinion.

    You do understand that, at least, right?

    #11 3 years ago
  12. viralshag

    I cannot wait for everything to go digital. I’m sick of having cases everywhere.

    #12 3 years ago
  13. Beta

    Look who’s trying to prove he wasn’t dragged up ;)

    “Indifference, having or exhibiting a lack of affect, concern or care”. I see no problem.

    I do understand that, so why when I first stated my opinion in comment #2 did you challenge it? Your posts are filled with sentences designed to be inflammatory.

    For example “but we can only expect such naivety at such a young age” “hissy fit” “kid” “enjoy your coco pops” “young kids today”. Also you seem to bring up my age a lot of times, sore spot there?

    #13 3 years ago
  14. G1GAHURTZ

    @12:

    lol! I can’t either so I bought a big disc wallet for all my games. The boxes just go in the bin. But now I can’t even be bothered with changing discs…

    #14 3 years ago
  15. G1GAHURTZ

    @13:

    Wow, kid. I was thinking you may have been a university student or something, but that was obviously well wide of the mark.

    Let me spell it out for you, so that you don’t get confused…

    If you were indifferent to any other opinion. You would never have replied to my initial comment. But since you did, and since you can’t seem to stop yourself from replying, you obviously do care. You care enough to try and stop me from stating an opinion.

    That’s not even caring… That’s near enough obsession.

    And I’m not “challenging” your opinion. I pointed out obvious flaws in your ‘logic’.

    Obviously, being a child, you’re being childish about this, and expect everyone to just shut up and agree with you.

    If you have an actual logical point to make, then make it, and this being a free world, I’ll reply to it in a polite and constructive manner.

    However, try to act like you are, and I’m going to continue to treat you like a noisy little kid.

    #15 3 years ago
  16. Beta

    You misunderstand I am indifferent, I’m just seeing how long I can drag this out ;)

    Come on “old man” reply :D

    #16 3 years ago
  17. G1GAHURTZ

    Yeah, ok kid.

    Good change of direction.

    #17 3 years ago
  18. Beta

    I thought so :)

    #18 3 years ago
  19. G1GAHURTZ

    Ok, since it means so much to you kids these days, I’ll let you have the last word.

    Well done. You win the internets!

    #19 3 years ago
  20. Beta

    Yayy! :)

    #20 3 years ago
  21. ManuOtaku

    Iam with the people that prefer physical over digital for some reasons stated above plus the fact that with digital we are at their mercy, in other words they can do anything they want, and believe me with the DLC, always connected to play single player, DRM, the Other OS on ps3 issue, etc and all the things the industry tends to scheme to safe their things and to get the most out of their customers, they can only do worse and worse, therefere why should anybody that likes Physical for so many reasons should believe any differently, when the actions indicate that things are getting worse, i have a hard time believing they will have all the control with digital only, at least i root for the choice i mean physical alongside with digital, so we all can be happy, at least this way we have some option, to still be free for doing the things we like.
    p.s also the legal implications for going this route only, i mean digital, at least in the upcoming years theres should be laws especifically done to protect the end customer and put some limitations to the provider of the service, something that rules the TOS and EULEA.

    #21 3 years ago
  22. DrDamn

    I’m in the digital camp. Gone almost solely digital with the Vita – where not having to faff with cards is a big plus. Want to go purely digital next gen – with a couple of caveats. Needs to be cheaper at launch than RRP, nothing which you can only play when connected online – within reason.

    I want my game collection available and there to me without disc faff. Contrary to some of the views above I find digital easier and safer than physical. Plus there are other advantages too. Like backwards compatibility enabling games to be used on a multitude of devices – not just one.

    #22 3 years ago
  23. OrbitMonkey

    I prefer physical as I trade in my games. If it all goes digital, I hope to see some price-cuts!

    #23 3 years ago

Comments are now closed on this article.

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  • We have $500 of Steam Wallet funds to giveaway!

    We’re giving away 10 Steam Wallet prizes worth $50 each to VG247 readers, courtesy of Bundle Stars. All you need to do to be in with a chance of winning $50 Steam credit is to enter your details below. Join the Bundle Stars Steam group for entry in the sweepstake, and gain extra entries for […]

  • Lapsed Final Fantasy 14 players tempted back with 10 day freebie

    Square is offering lapsed FF 14: A Realm Reborn players a chance to come back to the game for 10 days worth of free adventuring. Provided you’ve already bought and registered an account you’ll be able to play free of charge from Feb 27 to March 9. Square wants you to sample the new content […]

  • Advanced Warfare: Sledgehammer looking at “opportunities” to recreate classic Call of Duty maps

    Sledgehammer Games has told VG247 it’s looking at opportunities to recreate classic Call of Duty maps in Advanced Warfare. According to co-founder Michael Condrey, players of the latest Havoc DLC are asking how Exo abilities and verticality can be added to classic franchise maps. “We’re taking a look at some opportunities to really highlight the […]

  • GTA Online reader playlist week 7: and the winner is…

    Stuff was shot. But only one player emerged victorious. GTA Online player e031271 won last night’s VG247 reader playlist, beating myself, Matt and regulars solidorwot and Revolting. Congratulations, Mr e031271. A deserved victory. We play a GTA Online playlist in an open session every Wednesday on PS4, because it’s both funny and fun. Anyone’s welcome […]

  • Leaked screens reveal The Reef as Destiny’s new “social space”

    A handful of leaked Destiny screens seem to confirm that The Reef location will be the new social space in Destiny. The new addition is likely to be revealed as part of the upcoming House of Wolves expansion. Reddit user Megamanexe4 dropped the screens on the site earlier this morning, along with grabs that reveal […]

  • Darksiders creator teases Battle Chasers game

    Joe Madureira, creator of Darksiders, has released art that strongly suggests a Battle Chasers game is in the works. Battle Chasers was a comic book from the late 1990s that suffered notorious production problems between issues and was never finished. Madureira formed Airship Syndicate after the collapse of THQ, where he co-created Darksiders. His latest […]

  • Infamous video nasty Axe recreated in GTA 5

    The trailer for notorious horror movie Axe has been recreated in GTA 5. The shot for shot remake is the work of gigerbrick who has previously recreated exploitation flicks like Machete and Hostel using Lego. The original Axe movie was banned in 1984 in the UK but passed with cuts in the late 1990s. Movie […]

  • Payday 2 for PS4 and Xbox One includes “a year’s worth of paid DLC” for free

    Payday 2: Crimewave Edition will include a year’s worth of paid DLC from the PC version of the game for free. The new-gen version of the game will be available June 2015, and includes almost all of the paid and free DLC released so far for Overkill’s popular first-person shooter. That DLC includes The Big […]

  • Yes, Mortal Kombat X will require Xbox Live Gold or PS Plus

    Mortal Kombat X won’t bypass Microsoft and Sony’s premium online play requirements. Reports that Mortal Kombat X wouldn’t require PS Plus or Xbox Live Gold started circling earlier this week thanks to a communications error. Answering fan questions on Twitter, producer Shaun Himmerick accidentally gave the impression that premium console subs would not be required […]

  • This is what Destiny players most want next

    Destiny patch 1.1.1 has resolved or at least addressed a number of complaints voiced by the community, but there are plenty more. des Destiny community manage David “Deej” Dague has put out a call for Guardians to share their concerns – or rather, what they think the community is most concerned about. “Set aside your […]

  • Google AI can play games now, so we’re probably all going to die

    Google has brought us one step closer to our inevitable slaughter or enslavement by machine overlords. Google has developed an AI that can learn to play video games and devise brand new strategies. Let me just rephrase that: Google has created an AI that can teach itself new skills, including how to play video games. […]

  • First footage of Renowned Explorers: International Society surfaces

    Renowned Explorers: International Society is a turn-based strategy game from the team behind Reus, and it looks great. Renowned Explorers was announced almost a full year ago, but has been pretty quiet since then. Developer Abbey games has now announced that the game has hit alpha, and will be open to select testers soon. You […]

  • Cities: Skylines developer commits to mod support

    Cities: Skylines will fully support the modding community. Hailing from famously mod-friendly publisher Paradox, Cities: Skylines is a no-brainer for mod support – especially as a lack of mod support is one of the things SimCity was so heavily criticised for when it firts launched. In the developer diary below, Paradox’s Jakob Munthe is joined […]

  • Nosgoth update adds Vanguard, many fixes

    Nosgoth, the free-to-play multiplayer brawler set in the Legacy of Kain universe, has been given a significant makeover. The major feature of the latest Nosogth game update is a new playable human character called the Vanguard. “Equipped with mighty throwing axes and a shield, the Vanguard can take more punishment than any human class that […]

  • Xbox Live Gold 12 month sub $40 on Microsoft store

    Microsoft is offering $20 off 12 month Xbox Live Gold subscriptions at the moment. An Xbox Live Gold 12 month subscription will normally set you back $60, but a Microsoft Store promotion has it on offer for $40. The offer is restricted to the US store. Although you can opt to grab your sub as […]

  • Tomb Raider movie script to be penned by TMNT writer

    Tomb Raider will be Evan Daugherty’s second reboot of an established universe. The Tomb Raider movie reboot has signed on a writer and a distributor. Deadline reports Teenage Mutant Ninja Turtles, Divergent, Snow White And The Huntsman and G.I. Joe 3 writer Daugherty will write the film. Additionally, Warner Bros. has signed on to distribute, […]

  • Shelter 2 pre-orders open, launch trailer debuts early

    Shelter 2 is a game in which you are a mother lynx and must protect a den of kittens. Yes, it’s delightful. Shelter 2 is coming to Mac and PC on March 9. Pre-orders are now available on Steam at 10% off or on GOG.com with a free skin and soundtrack, or 20% off if […]

  • That Batman: Arkham Knight trailer is full of codes

    Batman: Arkham Knight’s trailer is like a Transformer – there’s more than meets the eye. The new Batman: Arkham Knight trailer contains a number of codes. Eagle-eyed users have spotted four so far, and work on cracking their meaning is progressing. According to an /r/games thread rounding up results so far, the codes pertain to […]

  • Assassin’s Creed haystacks won’t save you from a fall

    Assassin’s Creed fans, don’t try this at home. Assassin’s Creed characters can survive falls of almost any distance as long as they aim for the haystacks scattered handily throughout the environment. As you probably deduced from your familiarity with common sense, this isn’t a real thing: falling from heights kills you, the same way a […]

  • Why are people buying PS4 and not Xbox One?

    PS4 is outselling Xbox One – but why? A new report may have the answer. Last month, the PS4 outsold the Xbox One in the US again, returning it to the top of the charts after just two months away. Why? What has caused this reversal in fortunes in Microsoft’s home territory? According to a […]

  • Toejam and Earl are back with a new Kickstarter

    The early 90′s are alive and well in a new bid to bring back Toejam and Earl. Toejam and Earl released for Mega Drive (Genesis, Americans) in 1991, and the eponymous characters went on to count among Sega’s best-known characters. They appeared in a platformer, a light gun shooter and finally a 2002 Xbox game […]

  • New Wander trailer shows off Azertash form

    Wander is a collaborative, non-combat MMO in which you can take on a number of unique forms. Wander players begin as an ambulant tree called an Oren and can progress through several different bodies as they explore the environment, learning its secrets. One of these, which we’d not seen before this trailer, is the amphibious […]

  • SOMA approaching beta phase on PC and PS4

    SOMA, the new horror game from the Amnesia: The Dark Descent crew, is getting close to playable. Frictional Games has apologised for its recent silence over the project, but said it’s focused on reaching beta. Sorry all for the silence! We're closing in on Beta and everyone's working hard to get there. Once that's done, […]

  • Square Enix does not condone Final Fantasy: Mystic Quest HD Remaster

    Square Enix has said it’s not involved with a fan remake of Final Fantasy spin-off Mystic Quest. 1992 SNES game Final Fantasy: Mystic Quest is being remade by Dark Design as Mystic Quest HD Remaster. The developer is even taking pre-orders for the project. Unfortunately, it looks like it is in no position to be […]

  • New Hunger teaser released by LittleBigPlanet Vita co-developers

    LittleBigPlanet Vita co-developers Tarsier Studios have released a teaser trailer for Hunger, which was announced in May 2014 at the Nordic Game Conference. The game has been rumored to be the firm’s unannounced Sony project since 2010. Platforms are still to be announced, but the studio became a first-party SCE developer a few years back, […]

  • Here’s two Mario Party 10 overview videos, one featuring amiibo

    Overview videos for Mario Party 10 and the amiibo which work with the title have been released by Nintendo Japan. Obviously each one is in Japanese, but you get the gist all the same. Mario Party 10 releases on Wii U March 20 in North America and Europe. Thanks, AGB.

  • Clan Raids announced for Call of Duty: Advanced Warfare Companion App

    Activision has announced a new Clan Raids mode will be made available through the Call of Duty: Advanced Warfare Companion App. According to the CoD community blog, raids are time-based challenges where success earns you a spot on the Clan Raids leaderboards and new Clan Raid-exclusive in-game gear like the Equilibrium set. Clan members will […]

  • Play Battlefield Hardline starting March 12 through EA Access

    Xbox One users with an EA Access subscription will be able to play 10 hours worth of Battlefield Hardline starting March 12. EA Access members will are being granted access to the game five days before the street date, with full multiplayer and all saves transferring over into the main game. It was announced yesterday […]

  • This video summarizes the contents of Destiny patch 1.1.1

    With Destiny patch 1.1.1 now available, here’s a video summary of what to expect. In the video above, Arekkz Gaming gives you a rundown of the important bits in the update. Subscribe to Arekkz Gaming for more Destiny tips and trick through the link.

  • Destiny 1.1.1 patch notes out, update is live

    Destiny’s 1.1.1 patch arrives today, so if you have been kicked from activities, it means you will need to download the patch now that it’s live. We will be pushing the 1.1.1 patch for Destiny shortly. Players will be kicked from activities and required to download the patch. — Bungie Help (@BungieHelp) February 25, 2015 […]

  • Payday 2 packs based on Hotline Miami 2: Wrong Number coming

    Starbreeze has announced another collaboration with Dennaton Games which will see masks based on Hotline Miami 2: Wrong Number appear in Payday 2. The collaboration consists of two free updates when you acquire Hotline Miami 2 or its deluxe version on Steam from February 25. The two updates, called Hotline Miami Mask Pack and Jacket […]

  • Velocity 2X making its way onto Linux, Mac, PC and Xbox One

    Velocity 2X will be released on Linux, Mac, PC and Xbox One Futurlab has announced. The developer is in charge of the port, which will be published by Sierra. According to Futurlab, the deal with Sierra came about when self-publishing proved to be difficult due to spending “more time doing PR and marketing on Velocity […]

  • Hotline Miami 2: Wrong Number finally has a release date

    A release date for Hotline Miami 2: Wrong Number has been announced, finally. The game will arrive on Linux, Mac, PC, PlayStation 3, PS4 and Vita March 10. It is now available for pre-order on GOG, Humble and Steam for 10% off for $13.49/£10.99. There’s also a Digital Special Edition available which includes tracks from […]