Fri, Jun 29, 2012 | 16:58 BST

EA considering adding Battlefield Premium-style service to more properties

EA Labels boss Frank Gibeau has said Battlefield Premium is just the start when it comes to bringing premium services to other IPs.

Speaking with GI International, Gibeau said the launch of Premium wasn’t in response to Activision’s Call of Duty: Elite, as the firm has launched subscription services through other titles as well – most notably it’s EA Sports subscription.

“We had EA Sports subscription before Elite came out, so adding that component to the design is not a reaction,” he said. “It’s something we’d always been considering and we had been looking at. We didn’t have it ready for launch and it took us some time to get it prepped. Having said that, they [Activision] did something really innovative and if your competitor does something innovative and you think it applies to what you can do, then there’s no harm in doing that.

“This is an industry where people have a lot of oneupsmanship and if somebody innovates, you match it or you exceed it.”

Gibeau said EA’s Premium service is superior to Elite, and the firm is researching other properties where the service may be a good fit.

“We actually think our Premium service exceeds what Elite does – from a value standpoint, from a content standpoint, and longer term we think that we can bring more properties into that offering and that’ll be great for the business,” he said.

61 comments

#51

OrbitMonkey
30/06/12, 11:19 am

I haven’t played BF3 in awhile, but here’s my stats anyway :-P

http://bf3stats.com/stats_ps3/OrbitMonkey

#52

freedoms_stain
30/06/12, 11:57 am

Battlelog shows O’Connors Accuracy at 10.9%, I dunno where he got 25% from. The difference between BF3stats and Battlelog will be that one includes vehicle accuracy and one does not.

Anyhoo, since we’re waving our E-peens around http://bf3stats.com/stats_pc/freedoms_stain

A suggestion to other players, the reason you’re getting owned is probably down to not using everything BF3 gives you to your advantage. Pay attention to the minimap, pay attention to the 3D spotting, pay attention to where friendlies are dying and use your ears – if you can hear gun fire or tank fire off in one direction and there are no smurf indicators over there, chances are: bad guy.

If you look at my stats you’ll see I didn’t get them by being a camping little shit, I’m an active player, my objective score is plenty healthy and I got more Flag Attacker and Defender ribbons than O’Connor and OG combined despite the fact that OG actually has 10 hours of game time on me.

#53

G1GAHURTZ
30/06/12, 12:15 pm

Freedoms, you’re the antithesis of O’Connor, being in the top 2% for skill, and the top 4% for k/d.

Some pretty solid stats there…

#54

OlderGamer
30/06/12, 2:11 pm

Freedom, lol, I play on Hardcore mode friend. None of that 3d rader/motion tracker mini map crap for me. Just saying. I also focus on Vehicles. I have an explosive fetish! C4 sticky bombs, mount them on a Jeep and hunt enimy tanks, loved doing that. Not to mention the whole Mine/Rocket thing.

Meaning I prolly play different then most. That was one of the things I enjoyed about the franchise compared to other OMP shooters. The game felt like an active battlefield. I had the freedom of choice on what to do and how to do it. I didn’t often follow the pack roaming from cap point to cap point. I just didn’t enjoy that.

Its prolly why my win/loss was so low. That and my games also often included a couple of kids that were nearly clueless with the strategy. I was the best player in a group of 6 or 7 of us. That didn’t help, as i am not a great player. Average at best.

Bagh, lol, I am not gonna sit here and make excuses for my stats in a video game. Crazy. :)

It is what it is. I got my moneys worth out of the game. I enjoyed it for a long while. Not every game can you get that many hours out of.

#55

Giskard
30/06/12, 2:41 pm

Freedom, chillax.

http://bf3stats.com/stats_pc/Edeene

I still love the game. Even CQ.

#56

G1GAHURTZ
30/06/12, 2:50 pm

Erthazus?

Stats.

#57

Ireland Michael
30/06/12, 4:10 pm

@52 That’s just what I see on my screen. My battlelog has been fucked for weeks, like I said. So if people see 10%, fair dues to them.

Although now I can definitely say I understand what my parents were talking about when they talked about the egos of children regarding adults.

#58

G1GAHURTZ
30/06/12, 4:45 pm

Good argument, O’Connor…

If I ever decide to pretend to be some sort of expert on a subject, and someone points out that I’m actually one of the worst practitioners of that subject that ever lived, I’ll just claim that they’re being egotistic.

…or maybe not.

No.

That’s actually a stupid argument.

#59

Ireland Michael
30/06/12, 4:47 pm

I never pretended or even claimed to be any sort of “expert” on anything, you conceited moron. I just shared my opinion of the maps.

#60

G1GAHURTZ
30/06/12, 5:25 pm

Oh yes you did, you great big two left thumbed, hypocritical, barefaced lying noob.

‘Oh, look at me, I’ve got a measly old 25% accuracy because BF3 is much harder than CoD.’

What a clown.

Got any more lies for us today?

#61

Christopher Jack
30/06/12, 5:48 pm

Ppl going crazy over stats, gaming is for entertainment, not flexing your E-peen…

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