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Reggie Fils-Aime feels gamers are “insatiable”

Saturday, 23rd June 2012 20:38 GMT By Stephany Nunneley

Reggie Fils-Aime has said while he loves the passion and enthusiasm gamers possess, sometimes, it can be a bit overwhelming.

Speaking with Kotaku, Fils-Aime said he was pleased with what Nintendo unveiled to an eager public and game journalists during E3, but some fans, thought the company should have shown more.

“One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, ‘Thank you, but I want more.’ ‘Thank you, but give me more.’ I mean, it is insatiable,” he said.

“And so for years this community has been asking, ‘Where’s Pikmin?’ ‘Where’s Pikmin?’ ‘Where’s Pikmin?’ We give them Pikmin. And then they say, ‘What else?’ For years, this community have said, ‘Damnit Reggie, when you launch, you better launch with a Mario game.’ So we launch with a Mario game, and they say, ‘So what’s more?’

“I have heard people say, ‘You know, you’ve got these fantastic franchises, beyond what you’re doing in Smash Bros., isn’t there a way to leverage all these franchises?’ So we create Nintendo Land and they say, ‘Ho-hum, give me more.’ So it’s an interesting challenge.”

Fils-Aime attributed such reactions to whether the products are something gamers can get excited about.

Using Wii Fit as an example of a title which did not get a “good reaction” fro the public going on to sell 43-million copies around the world.

“It’s a phenomenon,” he said, “and so I would argue that the gaming community actually is unable to differentiate between a phenomenon and something that is ‘ho-hum.’ [That is] Until they play it. Until they experience it. Until their friends and their non-gaming associates say, ‘Hey, have you seen X?’”

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39 Comments

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  1. Cygnar

    People want Nintendo to make Nintendo games because Nintendo has done so little to ensure anyone else is making games worth playing on their consoles.

    Wii Fit is an excellent example of the Wii’s “ho-hum phenomenon,” where millions of people buy the product and end up leaving it in their closets next to all the board games they never play. This is not the demographic of people who want games worth playing, and of course they aren’t going to badger Nintendo to make more games because so many of them either don’t care about which games they buy, or don’t plan on buying any more games to begin with.

    Apparently, the people outside this demographic, who recognize the quality of Nintendo’s mainstay titles and dare to demand more, are deserving of belittlement. This is not the face Reggie should put on for his company, and it sure as hell wouldn’t fly with Nintendo Japan to denigrate one’s own customers. Nintendo wouldn’t make games as good as it does if it grudgingly churned them out just to shut up its fans.

    #1 2 years ago
  2. Sini

    Did the cretin interviewer reminded him nintendo have not made a brand new core ip for the past 10 years

    #2 2 years ago
  3. AHA-Lambda

    ya know what? He’s right for better or worse, but what you can say about the PC/360/PS3 is they have a constant stream of quality core games int he pipeline. Nintendo? Well, they don’t and the lack of 3rd party support means it falls to them to compensate. And what do they have? Pikmin 3, nsmb u and nintendoland….

    The thing is if Reggie is seriously surprised at core gamers instead of trying to just cover his ass here, then I think it says alot about nintendo’s obvious lack of focus here and speaks volumes about the wiiu and everything we’ve seen from them at e3.

    #3 2 years ago
  4. DSB

    @3 They do sell a lot of games, but I don’t think the revenue they generate can even begin to compare with what Microsoft and Sony are raking in, not only in licenses, but certainly also on online. All the while delivering exclusives of their own.

    Cutting yourself off from the pack isn’t a good strategy. Just ask 3DO or Sega.

    It certainly hasn’t helped build trust with the market leading up to the Wii U, and since they’ve been bleeding money for the better part of 3 years, Nintendo are back to where they started before they launched the Wii.

    That’s just not a working model.

    #4 2 years ago
  5. SplatteredHouse

    Does anybody reading this care to call a phenomenally selling game before it’s even been released?
    Because, that’s what this Nintendo exec just requested! Any analysts present? Most of us just look for good games, and value in all worth buying a Nintendo console for!
    I couldn’t care about any phenomenon. In fact, you could well call the deluge of shovelware that drowned out the Wii, as a phenomenon! :p

    #5 2 years ago
  6. dtyk

    While I agree with him, since this was the case with PS3, 3DS, and now the Vita, I can’t be the only one that thinks that this guy is full of shit?

    He’s just looking for excuses of his company’s short comings. They feel that they can get away with hardware that’s an entire generation behind and milk the moms and grandmas of their money for the rest of their lives.

    #6 2 years ago
  7. monkeygourmet

    It’s a fucking stupid argument really.

    THEY are the ones who are building hype, THEY are the ones who are putting themselves on center stage, THEY know what fans expect and if THEY don’t deliver, then damn right people should be pissed…

    What should of happened at E3 for NIntendo:

    Wii U specs revealed (capable of 60fps 1080p and multi touch tablet controller)
    Strong online infrastructure showcased
    Smash Bros U trailer
    Zelda U teaser
    3D Mario 64 sequel announced
    Star Fox sequel
    Animal Crossing U with social features (would be huuuuuuge if done right, don’t be scared of the peado’s NInty!)
    F Zero sequel
    Project Zero U exclusive
    GTA 5 trailer and other AAA third party games coming to Wii U
    A oct / nov release date
    More Nintendo fun and miyamoto in the conference!
    Etc… Etc…
    299 – 350 launch price

    What they actually showed:

    Pikmin 3 (which was an upscaled GameCube game)
    Mario U (which could have been dlc for Mario Wii)
    Still restrictive online features
    Single touch Tablet
    Starchy old business twats talking bollocks
    No specs
    No release date
    No price
    3rd party games from about 2 years ago (batman etc…)

    So, with those slim pickings it’s not surprising people thought it was a shit show and wanted more…

    #7 2 years ago
  8. fearmonkey

    First off the Billy Idol screenshot is hilarious….

    Reggie obviously doesnt get it……. Though gamers do want more, we have high expectations for a new console launch and Nintendoland doesnt really fit that. Its a nice extra, but Nintendo gamers should always get a new 3D mario or Zelda game, and its just that simple. Pikimin is not the system seller that mario and zelda are, its just that simple. If they would have released a Super mario 64 remake or sequel, I would have bought it at launch. I think many gamers that were on the fence about the Wii-u needed that to want the system….

    And as others noted…its time for some new IP….seriouisly….

    #8 2 years ago
  9. DrDamn

    “isn’t there a way to leverage all these franchises?”

    Yeah Reggie, the forums are full of nerd rage about you not leveraging your franchises.

    #9 2 years ago
  10. Lightmanone

    @7 You are sooooo right. If Ninty did what you said they would have, then they would have killed the E3 right there and then. So good :D Actually, I was expecting practically everything you mentioned. I was thinking: they must have learned from the 3DS failure.. and must have atleast 6 high end titles to show, 4 for launch. Instead.. they have 2 high end titles.. and some old games which is 3rd party.
    This E3 actually has gotten me least enthousiastic about Nintendo as ever before.
    They did something though. They made sure I am not rooting for Nintendo anymore.. Only for some of their franchises.. That is a big notch down. I am afraid they haven’t learned a single thing.

    #10 2 years ago
  11. G1GAHURTZ

    Isn’t this just another way of saying that ‘we’re not giving them enough?’.

    #11 2 years ago
  12. Dragon246

    Ninty is always like this. Hopefully they will learn their lesson when the sales of wiiu show them how disgruntled gamers are with them.

    #12 2 years ago
  13. freedoms_stain

    He seems to think we’re all some sort of Borg hive mind, that a few different bits of content should satisfy us all because we’re all the same, and that, perhaps, is Nintendo’s problem this generation. They can’t expect everyone to like the same things, and they can’t expect that everyone is going to be amazingly excited over the 1 or 2 games they put out yearly when they might not be everyone’s cup of tea.

    The gaming community isn’t a hive mind, it’s a many headed beast and you need to put out hundreds of titles to feed them all. 2 doesn’t cut it.

    #13 2 years ago
  14. OrbitMonkey

    So what you guys are saying here, is that what Ninty has shown you so far is ho-hum and that you want more?

    *Looks at Reggies comment*

    Oh yeah he’s talking complete tosh! ;-)

    #14 2 years ago
  15. monkeygourmet

    @14

    Not really, he feels that Nintendo “came out swinging”, which they clearly did not.

    Im not saying these games won’t come out eventually, but we are a long way from the days where i got my SNES with 2 pads in the box plus Mario World as a pack-in, plus F-Zero, pilot wings and super tennis as part of the launch line-up.

    I don’t think gamers are insatiable, it’s just that they understand the industry more than they used too.

    People can spot wasted potential a mile off.

    The Wii U is the only new console coming out this year (excluding handhelds).

    It would be nice to see them announce with a bang (especially as it is the 2nd unvieling) rather than this lacklustre performance.

    Pikmin 3?! Come on, people want it but stop making it out to be the best thing evarrrr! Times have changed, Pikmins cool, but prob should be a Download Only game considering the amount of similar games available for IOS and Andriod for 69p…

    And New Super Mario? Well, even modders have added levels to the Wii version:

    http://www.youtube.com/watch?v=Dz1h3r6yFJ4

    so how hard can it be to upscale it then add in a few new levels? Is it even in 1080p?!

    Surely, even the PS3 could output a title like this at 1080p 60fps..?

    Very much a missed oppertunity i feel.

    #15 2 years ago
  16. sh4dow

    First, they blame the pirates. Then, they blame all gamers. I wonder who else they’ll try to blame for their incompetence.

    #16 2 years ago
  17. polygem

    the truth is somewhere in between imo.
    sure there is mario wii u, but after the fatastic glaxy games people just expected something groundbreaking again and not a new super mario bros wii vesion with higher def, sure that´s nice, and i cannot wait to play it, but it definiteley didn´t make me say woooow….and for a good reason. same can be said after the awesome looking zelda demo. they should´ve shown more of this again, at least give us some information about the game, tell us it´s in development, a short gameplay demo. that would have been enough. dedicated gamers just do not like lazy console launch line ups. that is no secret. reggie shouldn´t be surprised too much. i was expecting a lot of stuff from monkeygourmets list too. they definiteley did not have enough to show on e3. maybe they will come up with more smash news in those nintendo direct videos in the coming months. i have a feeling they hold back for a reason at e3. maybe they have 2 or 3 aces in their sleeves and want to pull those a month before launch so eveyone is still all hyped up 100%, running to the shops with their creditcards in their hands?
    but reggie is correct – you can never satisfy gamers, but then again, isn´t that the best thing ever if your customers always want more…i thought so.

    #17 2 years ago
  18. G1GAHURTZ

    I think it’s probably fair to say that there were 10 or so million Halo fans who were feeling pretty satisfied after E3.

    Probably because MS and 343 are actually trying to give them what they want, as opposed to telling them what they should be happy with.

    I suppose it’s a ‘good’ argument when you think about it, though…

    Maybe I should invite Reggie to my house, give him a bun with no burger, then tell him that he’s “insatiable” when he asks if that’s all I’ve got for him.

    ‘What’s that Reggie? You want more? You’re just insatiable! There are 50 million people in Africa who love these buns! If I gave you a burger inside of it, hey, next you’ll be asking me for salad and ketchup! There’s just no pleasing guys like you…’

    #18 2 years ago
  19. absolutezero

    Thats entitled.

    You don’t want to be entitled do you? ENTITLED!

    Then theres the 3DS. Which sold ok, then a price drop and a couple of games worth buying and it shot away into the sky. Its still selling stupidly well the approaching Pokemon shows that all it takes is one or two Nintendo games and people will buy the console. I don’t see the Wii U being all that different. What people said about the Wii is exactly whats being said right now about the U. Why would I buy an under-powered console when I could keep what I already have?

    #19 2 years ago
  20. DrDamn

    @15
    To be a little bit fair if you are happy for them to release in Japan only this year and wait until Christmas 2013 for the Wii U then they might be able to give you a more comparable launch line up – as this is what happened with the SNES. Dev times and game content was considerably lower back then too.

    #20 2 years ago
  21. Dragon246

    @19,
    Most of the people here wii because it was the first console not aimed at “core” gamers per se. It went for casual market and reaped the benefits. Motion controls had a charm for casual gamers, but do you think dual screens have that same appeal? I dont think so especially when both sony and ms are not wasting time and trying their hands in this field too and smartglass is probably the most inclusive of all 3 alternatives.
    Although 2 screens are probably even more useless than 3d IMHO until people grow 2 more eyes to simultaneously watch 2 screens at once.

    #21 2 years ago
  22. Clupula

    I’d say anyone who uses the term “non-gaming associates” is so full of corporate bullshit, he’d be incapable of understanding why his product is not being view enthusiastically by the hardcore audience.

    #22 2 years ago
  23. SplatteredHouse

    @18 – I think you hit Nintendo’s communication issues right on the nose, in your post, but especially this: “as opposed to telling them what they should be happy with.” People were looking to Nintendo, to see what they had to offer them (which, is basically what the company had asked of players disillusioned with them, to give them a chance) so, they were given a lot of attention, and the verdict’s in – they failed to satisfy.

    #23 2 years ago
  24. DSB

    @19 The difference is that the Wii U doesn’t have the jump on anyone. Nintendo went a completely different route than everyone else last time, and that earned them a lot of money.

    But that money has evaporated over the last 3 years. It obviously didn’t last the duration. If I had to guess, I’d say it’s because they aren’t earning jack on online, and their license is as good as worthless to a third party.

    No one’s going to pay Nintendo for the right to sell maybe a million copies (if they’re lucky) to their 100 million install base.

    #24 2 years ago
  25. absolutezero

    and yet the exact same claims were being made about the Wii before its release. The 3DS before its release. The DS before its release and every other Nintendo anything since before the dawn of fucking time.

    Theres always some reason as to why THIS is the moment where Nintendo are going to fail. THIS will be the moment when everyone is proved correct. Only it never happens.

    The only moment it even came close was the 3DS and 2 good games sorted that out. Two games and it put the handheld ahead by miles. The same handheld that should be dead because everyone has phones or tablets or something and so no one should be buying these anymore blah blah blah blah

    #25 2 years ago
  26. DSB

    @25 But the results speak for themselves.

    Nintendo have made 0 dollars and 0 cents on the Wii and the DS(s). They may have sold a lot of systems, but they haven’t made any money after those sales, and ultimately that’s what counts.

    Nintendo invented the licensing model, they should really know that. The market doesn’t respect companies who make money for a couple of years, and then throw it all away.

    No doubt people underestimated them, and no doubt there’s a certain bias towards them for being so casual, but the numbers don’t lie. What they’re doing just isn’t working.

    They’re worth 75% less than they were 5 years ago. That’s three quarters gone, in spite of owning the market on hardware.

    #26 2 years ago
  27. Erthazus

    @DSB, Are you sure about that?

    What about Mario games that sells for like 25 million units or Pokemon’s or Zelda’s.
    Or Ubisoft’s Just Dance?

    #27 2 years ago
  28. DSB

    @27 Check out the financials for yourself. Nintendo has been on a steady decline since 2007. They’re currently trading at a seven year low.

    Just Dance is one of very few third party games on the Wii that has sold more than 2 million copies. Most don’t even sell a million.

    Compared to launching a game on the 360 or the PS3, a Nintendo license can’t be very appealing these days.

    Their own games are relatively golden, but that’s only good for you as a publisher, not as a hardware owner.

    The only time a Wii makes any money for Nintendo, is when it gets bought from a store or they launch a game themselves. That’s not very good for the long term.

    #28 2 years ago
  29. absolutezero

    Then theres the fact that the online infrastructure set up on the other consoles is perfectly designed for raping the shit out of customers with DLC and Online cunting passes.

    I could have cried when I saw Nintendo was putting DLC into Mario.

    EDIT : Which obviously makes them more attractive to publishers.

    Wow are’nt video games a fun past time now.

    #29 2 years ago
  30. DSB

    @29 I’m not saying I love Microsoft or Sony, but Nintendo seem perfectly happy charging 10 dollars for 16 bit games on Virtual Console, and never ever lowering the price of their own titles, even years after launch.

    How is that not a total ripoff?

    I don’t get the view of Nintendo as somehow being “the good guys”. They were the ones who came up with the disc license. Unless you’re old enough to remember Atari, they’re the original gangstas of mindless profiteering on consoles. They’re just being beaten at their own game at the moment.

    #30 2 years ago
  31. absolutezero

    Oh no im not trying to imply anything about yourself. Or myself for that matter.

    I do remember though, do you remember the bellowing of “doom” around the Cube era?

    So little has changed, not even the arguements or they way they are presented, hell the samething was going around at the N64 era.

    #31 2 years ago
  32. monkeygourmet

    No major company is going anywhere, at least for the next gen. We will def see another console by all the major players, fact…

    The main problem for me and I think a lot of people is what I would call the ‘announcement to release’ ratio.

    I suppose in this sense Nintendo has been fairly coy, I.e. not announcing fucking anything!!! ;)

    There is a fine line between what you announce and when it should be available, and in that sense Reggie is right. You announce something then people want it. Apple in a way has the right frame of mind, I.e.

    Here’s the new iPad, you can buy it tommorow…

    That’s very powerful in regards to marketing. People are on constant tenterhooks, you announce something, then they go crazy for it.

    These days games get announced, trailers shown, then delay delay delay….

    It’s all bullshit to help fill stagnant periods.

    Gears 3 springs to mind. It was finished a loooooooong time before release. My only assumption now being that now it fits in to the one on, one off strategy that MS is now using with Gears and Halo….

    The problem is, people are ready for games (Bioshock infinate I’m looking at you…), then the release dates change and suddenly, more ‘polish’ has to be applied (that is exec speak for, doesn’t fit in with profit making release schedule)…

    Now, Nintendo didn’t announce a huge amount for Wii U, but, hell, a new console launch is perhaps the only time you should show these jewels that are yet to come!

    Nobody would be pissed as it would be obvious these games were in the pipeline….

    To hold so much back just gets people talking about other gadgets and what not.

    Nintendo needed to have a solid launch line up, specs and price all available at the proper unveiling, they failed big time regarding this and now Reggie is blaming gamers insatiable appetites…

    At the same time as unveiling a mario game where players must scramble to collect as much gold as possible :)

    #32 2 years ago
  33. HauntaVirus

    That’s the nature of gaming, GAMERS ARE INSATIABLE! That’s the point, If we were satiated or satisfied then why make more games?

    #33 2 years ago
  34. DSB

    @31 Yeah, the Gamecube got a bad rap in spite of being a very decent console, but I do think they have to be extremely careful in where they go from here.

    They need to bring themselves online, and take some serious measures to get the third parties on board for good.

    The game has changed since the days where providing hardware and games was enough. Sony didn’t do online very well in the beginning either, and even though that wasn’t the only thing that kept them from repeating the success of the PS2, I think it played a part, especially in America. Their SDK hampering third parties didn’t do them any favors either.

    But that’s really nothing compared to how poorly the Wii does online, or for third parties. Nintendo need to wake up to those facts in a big way. Repeating the mistakes of the Wii will cost them a lot more the second time around.

    #34 2 years ago
  35. ManuOtaku

    #2 sini, theres chibi robo,custom robo, xenoblade, baiten kaitos, batallion wars, wii sports, wii music , that do not have more than 10 years, also pikmin and luigis mansion, which both have 11 years, are not that milked, but one can consider them new franchises as well, ten years are passed and yet we dont have the number 3 in their respective series,not like some games of this generation, there is also the new ips on nintendo,if i dont recall wrong like Disaster: Day of Crisis, dynamic blade, captain rainbow, giftopia that did not came overseas, that were available only in Japan, and also they are games that are only available on Wii that are not done for nintendo, but they can fit here, because they are games only found on wii like trauma center,zack and wiki, last story, madworld, etc, among others as well, therefore they do have new Ips, not like sony or microsoft, true, but they do have them, and i think the next gen we will see more of this,and i didnt even touch the handheld new ips.

    As for the topic at hand i agree with orbit moneky comment, spot on, in a good cynical way.

    #35 2 years ago
  36. boomer012

    Reggie and gamers? This is what is going on:

    Internet gamers see NSMB U as a Wii U launch title and cry like babies because they prefer 3D Mario games and Metroid and F-zero. Some of the others gamers say, “fuck all of you, just give me Animal Crossing and Fire Emblem.”

    So Reggie says, shut the fuck up you entitled pricks. We just had our first ever annual loss at the company and you guys can’t see past your selfish needs. You internet gamers don’t account for most of Nintendo’s sales. NSMB Wii outsold all the “hardcore” Metroid, Fire Emblem, CoD Games, Zelda Games, and even Galaxy 1 + 2 combined.

    The games you entitled pricks want don’t fucking sell with numbers like NSMB U, they just don’t fucking sell you massive fucking idiots. How is Nintendo supposed to survive in the difficult marketplace if they just cater to you whiny babies all the time? So Nintendo wants to bounce back after a difficult year and launching the Wii U alongside NSMB U is a great fucking idea. But Internet gamers are selfish pricks who don’t give a shit about Reggie, Nintendo or any of the rest of the Nintendo community.

    So they cry about how they like 3D Mario better than 2D Mario. Who cares what YOU like – that’s the point. If these babies like Nintendo and want to see them succeed (or just want them to keep making games), they would suck it up just like Nintendo is doing and take the bad with the good. Maybe they prefer a 3D Mario, I hear lots of complaints. Maybe they should grow up and look past their own interests and step in someone else’s shoes. They don’t have to, but if they like Nintendo, want 3D Mario and Metroid, but still don’t care for 2D Mario, then maybe they should shut the hell up and take one for the team.

    Point is, people complaining about Metroid, 3D Mario, F-Zero, Zelda when those games will not sell faster than NSMB U. Nor will they sell as many copies – yes, even Zelda games don’t do great numbers compared to NSMB. Nintendo just had their first annual loss, and they need to sell the Wii U and they need to sell lots of software. NSMB U will do that better than any other game internet gamers can call out.

    how much did Metroid Prime 3 + the Metroid Prime Trilogy sell altogether? Huh? What was that? About 2.5 million? Did you just tell me that Super Mario Galaxy 1 and 2 combined sales are still 10 million less than NSMB Wii? How much did NSMB Wii sell? What?! 26 million? Isn’t that, wait, that’s… 10x the Wii’s Metroid Prime franchise software sales.

    Unless the “hardcore” gamers want Nintendo to die off, they should shut the fuck up and let Nintendo get back on its feet before whining about games that don’t sell all that well

    #36 2 years ago
  37. monkeygourmet

    @36

    What an idiotic load of bollocks…

    I think you should re-read that and try again.

    Nintendo like any companies make losses based on bad business decisions. Of course shovel ware and shit like that sells more, and chasing these ridiculous figures is exactly why most games (see dead space 3) are getting fucked over these days…

    No one will sell as much as call of duty and games like that, and chasing those kind of figures is a futile exercise, especially considering companies like activision don’t even have to develop a new engine to churn them out.

    However, most gamers can see their favourite franchises being destroyed through corporate greed in chasing these type of sales figures.

    Why you are so worried about a multi national company that rests on its laurels is a mystery.

    This is why steam is becoming most gamers choice of service…

    #37 2 years ago
  38. boomer012

    @37 monkeyballsoup

    bullocks? you clearly didn’t read what I wrote and took it out of context of this internet article about Reggie and gamers.

    gamers are complaining about NSMB U being released alongside the Wii U. but the gamers are wrong.

    FACT : NSMB Wii outsold Super Mario Galaxy 1 and 2 combined. No other “hardcore fan favorite” came close. in fact “hardcore fan favorites” don’t sell all that well according to Nintendo’s published numbers.

    So Nintendo is releasing NSMB U along with the U to maximize sales. But gamers are still complaining because they’d rather see a less profitable game that they like.

    #38 2 years ago
  39. polygem

    a nsmb game is always great.the galaxy games were so awesome though. imho opinion it is a great idea to launch the wiiu with a nsmb game and i am super excited about it. then there´s pikmin too BUT: if they want a surprise and if they want to win over some of the sceptical gamers. they must show something like a full blown metroid or zelda game or even a new ip in all the new hd and tablet controller glory. that said….i am pretty sure they got something up their sleeves. they are just holding back. i was wrong with this in sony´s/vita´s case but this time it just has to happen…
    i for one will get the wii u at launch anyway if it´s priced between 250-350 Euro.
    i am a bit tired of sony and ms, especially ms. next gen i´ll prolly spend my gaming time on sony and ninty devices exclusiveley.

    #39 2 years ago