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It is “absolutely critical” to develop new IP, says Sony boss

Wednesday, 20th June 2012 01:49 GMT By Brenna Hillier

PlayStation CEO Andre House is a firm backer of Sony’s push for new properties.

Speaking to MCV, House stressed how important it is for Sony to introduce new IPs and ideas.

“It is absolutely critical,” he said.

“We’ve always felt that the strength of our platform has been a kind of symbiotic relationship between the platform being created and strengthened by new experiences. And then that reinforcing the strength and one hopes the longevity of the platform overall.”

House appeared unimpressed by doubts that new IP can gain traction at the end of a hardware cycle.

“I’ve heard conventional wisdom in the industry that says – and it is kind of like an American presidency – that the first two years in a lifecycle is the only chance to innovate with a new audience. We take a different view,” he added.

“It is part of the role of a platform holder to have the confidence and to make the investment where necessary to show that six years into a lifecycle, there is a significant audience that is going to actively peruse new IP. And the onus on that is to deliver on those expectations.”

Sony showed off The Last of Us and Beyond: Twin Souls during its E3 2012 press conference, both new properties expected to launch on PlayStation 3 next year.

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3 Comments

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  1. minxamo

    Twin souls?

    #1 2 years ago
  2. strikkebil

    this is y i prefer sony over ms.

    #2 2 years ago
  3. Dragon246

    New IPs are good for industry and gamers alike, something sony and ms(to some extent ) does. A complete alien thing for nintendo.

    #3 2 years ago