Sat, Jun 16, 2012 | 17:24 BST
Take-Two CEO “skeptical” of Wii U, but excited over possibilities inherent with new consoles
Take-Two chairman and CEO Strauss Zelnick has told Gamasutra the firm doesn’t have plans at present release its core franchises onto Wii U.
According Zelnick, he is skeptical of whether the console is viable for titles other than family or causal, offerings T2 has no qualms about releasing on Nintendo’s latest.
“We haven’t announced anything. I’m skeptical,” he said, adding that despite the skepticism, he is excited over the possibilities of next-gen console systems.
“For a company like ours, it’s a great opportunity,” he said. “[New systems] separate the winners from the losers — and we fully expect to be one of the winners. I don’t want to minimize the challenge of creating titles for new technology or the economic challenges of doing that, but if you get it right, it’s a terrific time to launch a new IP.”
That said, Zelnick also said he is adverse to releasing annualized IPs as it can overexpose your franchise.
“I don’t aim to annualize our non-sports titles because I think you run the risk of burning out the consumer — even if its very high quality [product],” he said. “Some of our competitors have had this trajectory where they extract a lot of value and the IP goes away. We’re trying really hard to build permanent IP. And if you have to rest the title for a few years, over time you’ll extract more value. … We’re not trying to create something good and market the hell out of it.
“We’re trying to delight customers with something great — and market hell out of it.”