EA plan on being in the SWTOR business “for a long time”

Friday, 15th June 2012 20:09 GMT By Stephany Nunneley

EA’s Frank Gibeau has said one of the ways the firm plans on attaining and retaining more players in Star Wars: The Old Republic is by offering the free trial, continuing to improve the gameplay, and by adding more content. This, he said, proves the firm plans to be in the “in the Star Wars business for a long time.”

Speaking with GI International, Gibeau said the free trial announced during E3 will provide players who haven’t tried the MMO the opportunity to make a commitment.

“MMOs, obviously, are a big commitment of time and money and so giving people an opportunity to access it for free, try it, we found in our telemetry and our experiments is a really good strategy and a good tactic,” he said. “We’re going to do that. We also announced a… mass amount of content thats coming for the service, so we’re going to be in the Star Wars business for ten years, who knows?

“We’re still publishing Ultima Online for seventeen years. So we’re definitely going to be in the Star Wars business for a long time and if the business changes in accordance with how the market is reacting, then that’s just good process for us since we’re trying to create the best possible service for our gamers.

“We’re still playing Dark Age of Camelot, we’re still playing Warhammer, we’re still playing Ultima Online, we’re still playing Runescape, we’re still playing Lineage. What’s beautiful about an MMO is that when you get to a certain scale it stays with the program for a long time.”

Earlier today, it was reported that Star Wars: The Old Republic lead designer Emmanuel Lusinchi said BioWare was looking at the free-to-play competition to see if such a move would be right for SWTOR in the future. Gibeau also touched upon the subject briefly with GI.



  1. Talkar

    I have to say, with all the new content showcased at E3 (especially the HK-51 droid!) i’m almost as excited for the future of SWTOR as i was waiting for its release. It definately has some flaws, but Bioware is doing all they can to remedy this, and i’m confident that once this game has reached, and even exceeded the standards for a traditional hotkey MMORPG, players will return to it.

    #1 3 years ago
  2. Giskard

    @1 They do seem to have plans, but very little actual content.

    The HK droid is cool and all, but what are you going to use him for? I have already finished all the flashpoints/ ops, got my gear. They have announced 1-2 more operations, and that’s about it. There’s not much to do at max level, and that’s what’s killing it. The leveling was an absolute blast, but there’s only so many times you can actually do it.

    #2 3 years ago
  3. Talkar

    I know i’m the minority with this, but i really enjoy leveling alts, all the time. And they’ve said that once you’ve unlocked the HK droid on one character it will be a lot easier to get it on other characters, and you can get it earlier. So i’m guessing that at lvl 20 i can pay x amount of credits and get the HK droid through the legacy system or something. But that is pure speculation on my side ;)

    #3 3 years ago
  4. GrimRita

    Of course EA are in this for a long haul – otherwise they will have to pay LucasArts a few extra Republic Credits to pull out.

    I think that if this game IS to attract new/old/more players, they need to remove their so called ‘creative’ team and hire those who know what they are doing, and with such a huge licence they simply cant explain the muck churned out thus far.

    Free trials simply do not work in the numbers they are probably expecting or hoping – look at WoW – not even 12% of those who played the free trials actually took out a sub and SWTOR is no different.

    Good luck to them, they will need it

    #4 3 years ago
  5. Gheritt White

    Now that the Warhammer 450K MMO has been cancelled (at least as an MMORPG), I may well buy into this… around Autumn 2013. There should be enough content by then, I reckon.

    #5 3 years ago

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