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Microsoft no show at gamescom and TGS

Thursday, 14th June 2012 14:06 GMT By Stace Harman

In a statement issued to VG247, Microsoft has confirmed that it will not be attending gamescom in August. Additional, translated reports suggest the platform holder will also forgo the Tokyo Game Show in September.

Microsoft has confirmed that it will not attend gamescom in August. A statement issued earlier today to VG247 reads:

“In the lead up to the launch of Halo 4, Gears of War: Judgment, Forza Horizon, Fable: The Journey and Dance Central 3, among other titles and entertainment experiences, Xbox is focusing on smaller, more-localized experiences for customers, partners, retailers and press around the world.

“As a result, Xbox will not be exhibiting directly at gamescom in Cologne, Germany in August this year. Selected Xbox titles will still be showcased by our publishing partners at the event, and we wish the BIU well for the show.”

Earlier this year, Nintendo announced that it too would skip the event, as will Sega.

However, Sony recently confirmed that it will be in attendance at gamescom. The event, which is held in Cologne and is open to trade and public alike, runs from August 15 – 19.

A separate statement, published by GamesMarkt, suggests Microsoft will also pass-up the Tokyo Game Show.

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54 Comments

  1. Patrick Garratt

    Boom?

    #1 3 years ago
  2. SolidGamerSnake

    so with with Microsoft and Nintendo not attending, its gonna be all playstation domination?

    As if they could afford losing ground in europe..

    +Gamescom would be THE expo to showcase the Wii U to the general public in europe.. its like they are fully reyling on core gamers to pick their console.. and I think they havent shown enough to justify a launchday buy

    #2 3 years ago
  3. Elven_Star

    Not really surprised about TGS. I mean, PS2 outsells 360 in Japan pretty much every week. Nobody would go to their booth even if they did show up.

    #3 3 years ago
  4. dreamcastnews

    It’s not as if they’d have anything new to show, they did all the new IP reveal at E3….. Oh, hang on…..

    #4 3 years ago
  5. DrDamn

    I think they’ve blown their wad at E3 and have now shifted focus to next-gen. Hence nothing major to show yet, so why bother.

    #5 3 years ago
  6. Moonwalker1982

    @4

    Yes, but the same could be said about Sony man. Don’t expect anything new from Sony either at GC. It’s gonna be Beyond Two Souls and The Last of Us in terms of new IPs.

    They would have plenty to show, they would show Halo 4, Forza Horizon and Gears of War: Judgment, how…..is that nothing? :)

    #6 3 years ago
  7. OlderGamer

    I think Doc is right, they are on cruise control and ready to ride this gen and year out. They did what they wanted to do at E3. If they keep going to game shows they will have ot keep dodging questions of next gen. That could do more harm to this years offerings then not showing up.

    #7 3 years ago
  8. Moonwalker1982

    I hope that’s the case, cause i am SO ready for a next gen console reveal next E3. Good to see that the game WILL be at GC though.

    #8 3 years ago
  9. DrDamn

    @6
    Sony have been criticised for failing to focus enough on the Vita at E3. They can focus on that for these shows. They *need* to do this. Do MS *need* to show Halo 4, Forza Horizon or Gears at these sort of shows? Not really.

    #9 3 years ago
  10. gonknoggin

    @2

    Don’t forget that Sony’s presence at Gamescom was also in question during E3 last week. Perhaps when Microsoft decided not to go to Gamescom they knew that Sony also wasn’t going. Now Sony decided to still attend (probably after the organizers granted them some nice rebates etc.) but Microsoft has to stick to its decision.

    #10 3 years ago
  11. Moonwalker1982

    What’s the difference though…..MS is NOT there, but the game WILL be there. So….it’s all good, right?

    #11 3 years ago
  12. DrDamn

    @11
    Selected titles by publishing partners – i.e. not MS published titles. So no Gears, Forza, Halo.

    #12 3 years ago
  13. xino

    lol…cuz they have no games to show:/

    Epic’s new IP game will be shown either GDC 13 or E3 13:/
    and it will be on Microsoft’s conference

    #13 3 years ago
  14. Moonwalker1982

    Epic’s new IP during E3 2013 on new hardware, THAT would be sweet.

    #14 3 years ago
  15. Golden

    I think they are foregoing these two events as they are planning their own later this year to present the new xbox. This way they control the time, place and the mind share. BOOM.

    #15 3 years ago
  16. codinghands

    Shame, after a particularly dry showing from MS @ E3. Agree with Golden, imagine we’ll see a specific event to launch whatever Durango becomes.

    #16 3 years ago
  17. Joe Musashi

    Makes sense. Money saved here will be added to the Halo 4 marketing budget.

    JM

    #17 3 years ago
  18. Da Man

    Advertising budget.

    Halo doesn’t need any marketing, it has an existing user base.

    DM

    #18 3 years ago
  19. Joe Musashi

    Clearly, somebody has no idea how brand marketing works.

    JM

    #19 3 years ago
  20. Da Man

    Clearly.

    DM

    #20 3 years ago
  21. Joe Musashi

    You know what you NEVER see? Adverts for Coca cola or for McDonalds. I mean, they have their existing userbase so I guess they have no need for marketing.

    Clearly.

    JM

    #21 3 years ago
  22. Da Man

    They have adverts though, clearly.

    I was saying how it doesn’t need any marketing.

    Besides Coca-Cola aims to be consumed by every single person, which isn’t that possible with a video game. when you try becoming both a Halo and a Mario you risk ending up as a failure, at least more so than a drinking beverage.

    DM

    #22 3 years ago
  23. Ignatius_Cheese

    I wonder if Nintendo will be running their ad-hoc “Nintendo World” event in Japan. They have been doing so in the run-up to hardware launches so it could be an ideal event to showcase more software.

    If not, they’ll probably have some presence at TGS like the last couple of years.

    #23 3 years ago
  24. Joe Musashi

    Adverts are marketing, brah.

    Your opinion of whether it does or doesn’t need marketing isn’t relevant. It’ll be marketed to fuck and back.

    JM

    #24 3 years ago
  25. Gadzooks!

    MS could have pimped some of their new IPs. Matter and Lococycle we know nothing about, except that they have quite flashy reveal trailers.

    GZ

    #25 3 years ago
  26. zeus019

    PS4 at TGS ……… :)
    bad move by MS. Eu/JP MS fans will be :( .

    #26 3 years ago
  27. Da Man

    Adverts are from the PR and advertising area, brah.

    Your inane, uneducated opinions on what’s what aren’t needed.

    DM

    #27 3 years ago
  28. Joe Musashi

    Mmmm. Splitting hairs to support your short-sighted auto-contrarian views.

    Regardless, your opinion has no impact on the millions of dollars that Microsoft’s marketing department will get through as they market their flagship brand. Your argument is with Microsoft on this one, sonnyjim.

    But, you know, I’ll be happy to accept you’re right if it means I don’t see a single piece of Halo 4 marketing. :)

    Finish the fight, big man. Believe.

    JM

    #28 3 years ago
  29. small44

    @6 Media Molicule,Guerrilla Games and Quantic dreams are europeen studios and working on new project they can show them in Gamescom.

    #29 3 years ago
  30. Da Man

    Hmm, another italicized inane paragraph.

    As I said, your uneducated opinion on what’s marketing isn’t needed.

    Adverts there will be plenty, why not. Don’t see where I argued that, brah.

    I would enjoy lol’ing at your stats if I knew your gt, brah. Probably would explain your narrow minded hatred, eh. I bet it’s the same as with those who came before you.

    DM

    #30 3 years ago
  31. Joe Musashi

    “Hatred”?

    Bless. You really do spin a lot of bull in order to rationalise your views. Sorry old bean, it’s all a bit obvious from where I’m sitting. It’s all bluff and distraction.

    Marketing. Advertising. Halo4 will have a fuck ton of it. Your attempt to bully across your opinion as fact fails.

    JM

    #31 3 years ago
  32. Hellhound30x

    Is it me, or does Microsoft seem to be a worse company ever since Peter Moore left the company? Back when Moore was in charge it seemed like MS was totally out for the gamer… but now its all about the casual…
    either way who cares… Sony seems to be the better console as of late… actually been playing it more and more lately…

    #32 3 years ago
  33. Erthazus

    “Finish the fight, big man. Believe.”

    Yeah, this time in 720p. Finally!

    #33 3 years ago
  34. Da Man

    Lmao!

    Shizophrenia kicking in again I see..

    You sure do make lots of assumptions about other random people, so why shouldn’t I make ones about you? Esp since you come across as a pointlessly hating prick. Why not.

    i was arguing adverts are from another area, you bloody spokesperson.. You sure do make a lot of effort to defend from potential bullies, even if that makes you miss my point entirely.

    DM

    #34 3 years ago
  35. Da Man

    As for erzatwat.. well the fact that a 26 y/o retarded student from Latvia who’s yet to play any halos argues with Digital Foundry (http://www.eurogamer.net/articles/digitalfoundry-halo-reach-tech-analysis-article?).. astounding. 720 p it is since Reach.

    Keep lurking in there, psychotic piece of shit. Putin for life! Government promotes russian tongue by helping to localize Blizzard video games. Yeah, I’m going to take that nutcase seriously..

    #35 3 years ago
  36. Gadzooks!

    I once played a game that was slightly under 720p. It caused my pancreas to asplode, and I lost control of my bowel.

    I also died. True story.

    I got better of course, but I still get terrible flashbacks.

    GZ

    #36 3 years ago
  37. Erthazus

    bolshevik ,Larvia, Medvedev, Putin and etc. Do you know more words then that? :D Of course not.

    “(http://www.eurogamer.net/articles/digitalfoundry-halo-reach-tech-analysis-article?).. astounding. 720 p it is since Reach.”

    Thanks for editing this post twice. :D Also, you are a tard. 1152×720 is not 720p. Fucking Halo fanboys these days. When they see upscale it’s 720p.

    My Final Fantasy XIII on my PS3 is running 1080p too. True story Bro.

    #37 3 years ago
  38. Da Man

    You tell me THAT??? You??

    lmao!

    Stupid piece of shit, whose poorly spelled gibberish contains nothing but idiotic hatred towards computer software called “Halo’, “CoD’ and a few others?

    You??

    #38 3 years ago
  39. Da Man

    I added a link instead of referencing it, idiot. What exactly does that change?

    Edit – keep editing the post.. Good grief..

    #39 3 years ago
  40. Da Man

    It isn’t upscale.

    quote
    First things first – let’s cover the basic building blocks of the game’s visuals. Native resolution for the game remains as per the alpha and beta code we previously analysed – 1152×720, with just a mild horizontal scaling up to 1280 pixels wide that is extremely difficult to detect by eye in most circumstances.

    If that’s upscale then you should go out more, buddy. Funny thing is that you never ever make it to a moderator of a gamed board, Erthazus..

    #40 3 years ago
  41. Erthazus

    Herp Derp, Russia, Larvia, 26 y/o retarded student, sticky jumps, Dostoevsky on my iPad, POSV, Phony etc.

    :D gosh, you are so hilarious. Don’t forget to edit your post twice and write another one. xD

    P.S. Ahh, you already did it. 3 posts, editing. Xd Classic.

    Btw, horizontal scaling is upscaling retard :D don’t worry, THIS time it’s going to be in 720p.

    #41 3 years ago
  42. Da Man

    Okay!

    having another great evening I see. Thank Lord for the internet, but I still think you would be better off drinking urine.. arm sorry alcohol like the rest of the bolsheviks. Mind you, russians developed CEA.. ;)

    Edit – oh dear, so you reference how I once said that I can read Dostoevsky on an iPad, and you saw that with the alt account of ‘Dimawtfisthisshit’, eh? Along with adding a few facts about yourself, which you on your own said.. apparently all that makes me look foolish.

    Erthazus.. seek help.

    Your usage of a word ‘gosh’ is amazing. Still can’t see why you talk here in engrish..

    #42 3 years ago
  43. Ireland Michael

    Da Man has no clue how marketing works and proceeds to call someone else ignorant.

    That was good for a laugh.

    #43 3 years ago
  44. Da Man

    Marketing is a process of researching data and selling your product to customers. Including making the product look appealing.

    Advertising agencies work with adverts, which is a different area entirely.

    Not as good of a laugh as your PS3 memory analysis and cocaine availability, among other things.

    #44 3 years ago
  45. Ireland Michael

    “Halo doesn’t need any marketing,”

    Hahahaha.

    #45 3 years ago
  46. Da Man

    Not as good of a laugh as your PS3 memory analysis and cocaine availability, among other things.

    #46 3 years ago
  47. Ireland Michael

    @47 Indeed.

    #47 3 years ago
  48. Da Man

    Yep.

    Thanks for contributing, as usual. Please refrain from elaborating, it would make for yet another essay full of ‘quite frankly’ , ‘there’s a difference between’ and ‘that said’ with borderline zero to add except random google articles.

    #48 3 years ago
  49. Gadzooks!

    “THIS time it’s going to be in 720p.”

    And nobody but a terminally obsessive, attention seeking, high horse riding, friendless, socially retarded, mentally retarded, universally hated fist magnet like yourself will give a damn.

    You make me wonder exactly how shallow man can be, when the inperceivable means so much to you.

    Is every tiny detail of life nothing more than argument leverage to you?

    #49 3 years ago
  50. Ireland Michael

    @49 Indeed.

    #50 3 years ago
  51. viralshag

    Advertising is not the same as marketing… It can be a part of marketing but essentially they are not the same thing. Just saying.

    #51 3 years ago
  52. G1GAHURTZ

    These comments are full of ZING!

    LOOOOOOL!

    GHz

    #52 3 years ago
  53. absolutezero

    These comments are full of passive agressive aids.

    Brah…

    #53 3 years ago
  54. Dragon246

    MS leaving both shows is the best decision that they have ever taken. I would have hated to watch a press conference where MS execs just came to stage and stood there shamelessly for 1 hour with usher dancing somewhere. Good for them.
    This is my sony gamescom wishist-
    1.SHOW VITA GAMES (they had admitted that they under represented it at E3. Also they should show a demo cod blops declassified)
    2.SHOW What your 1st party devs are doing for vita (MM,Sucker Punch,London etc.)
    On a side note, WHERE THE F*** IS FF TYPE-0 and Versus 13 .

    #54 3 years ago

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