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ASA - EA did not engage in false advertisement with Mass Effect 3

The Advertising Standards Authority has ruled EA did not practice in false advertisement when promoting the fact players' choices would influence the ending of Mass Effect 3. The firm found the endings in the game to be "thematically quite different," and while it was aware players felt they didn't influence the ending as much as was advertised, it was enough for the complaint to be dismissed. The ASA's decision was based on the three choices at the end, and the effectiveness of said ending based on the EMS score of the player. After Mass Effect 3 was released, players lodged complaints with the ASA claiming EA has dabbled in false advertisement as many felts BioWare did not provide a more satisfying ending based on player choices during the entire trilogy. Thanks, Gamasutra.

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Mass Effect 3

PS3, Xbox 360, Nintendo Wii U, PC

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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