Sat, Jun 09, 2012 | 19:34 BST
Microsoft – it was “logical” to cancel Inside Xbox
Microsoft Europe’s Chris Lewis has said the firm ditched Inside Xbox due to the show no longer being fitting with its plans for Xbox 360.
Speaking with Eurogamer at E3, Lewis said the firm had reached a “logical and natural position,” where it felt it had the area covered without the need for Inside Xbox.
“We’ve got 40 million people on Xbox Live, we know that audience closely follows what we’re up to, so we felt it was logical [to close it],” he said. “Our commitment [is] to keep bringing that kind of content to satisfy the appetite of that audience. “We have no desire to move away from that. In my opinion, we are focussed on it more than ever – understanding how to target that audience, how not to alienate that audience.
“But to be clear, we’ve got more casual gaming experiences we want to bring – we’ve got music, we’ve got entertainment, we want to bring fitness and lifestyle to Xbox 360 like the stuff you saw with Nike, all of which is possible through Kinect. Those things allows us to realise our vision.
“We want to be the entertainment hub in the living room – the box of choice in every respect.”
Since its axing, Inside Xbox vets Dan Maher, Ashley Denton and Gareth Wild have formed a new production company called Explosive Alan Productions, although details on the new venture are scarce at the moment.
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Posted in: E3 2012, Microsoft, Xbox 360, Xbox Live
Tags: chris lewis, inside xbox
9 comments
#1
Hunam
09/06/12, 7:46 pm
[thepoint]—-
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————[microsoft]
#2
fearmonkey
10/06/12, 2:13 am
“we’ve got music, we’ve got entertainment, we want to bring fitness and lifestyle to Xbox 360 like the stuff you saw with Nike, all of which is possible through Kinect. Those things allows us to realise our vision”
God help us all…………
Ya know, Sony is looking better and better to me everyday.
#3
antony1974
10/06/12, 11:16 am
So what exactly is my Fold subscription paying for? I see a huge advertising revenue to Microsoft with the adverts cluttering up the interface.” We’ve got music”? an added on payment, “We’ve got entertainment”, Another added payment. Lifestyle?????
So at the moment all I see my money is paying for multiplayer? I would like to see a breakdown of where the money goes to.
#4
G1GAHURTZ
10/06/12, 1:15 pm
If you don’t know what you’re paying for, you must have too much money.
#5
Cobra951
10/06/12, 1:21 pm
quote from fearmonkey:
————-
“‘we’ve got music, we’ve got entertainment, we want to bring fitness and lifestyle to Xbox 360 like the stuff you saw with Nike, all of which is possible through Kinect. Those things allows us to realise our vision’
God help us all…………
Ya know, Sony is looking better and better to me everyday.”
————-
I could not have said it better myself. “Let’s cancel Inside Xbox because it deals with real games and gamers instead of brain-dead garbage.” Idiots . . .
#6
itsucks
10/06/12, 4:19 pm
Here hypocritical pieceofshit3 phonybots cry about a youtube quality show no one cared about got canceled, because they never had one to begin with. go back to your home playdollhouses rape your fugly “realistic” looking mom avatars.
#7
OrbitMonkey
10/06/12, 7:20 pm
^ hahahaha, it’s funny because your a retard by choice
#8
nikk900
10/06/12, 9:00 pm
@6 What?
#9
jdfoster00
10/06/12, 10:37 pm
@6 oh my hahaha…. Also heard of PSAccess? The Tester is good to (though more like an apprentice)