Sony – our competitors “are losing the plot” with gamers

Thursday, 7 June 2012 17:23 GMT By Stephany Nunneley

Sony’s head of digital games, Jack Buser, is of the opinion the firm’s console rivals “lost the plot,” during E3 as the event is more about showing great games than trying to “legitimize themselves in the non-game entertainment space.”

Speaking in an interview with VentureBeat, Buser felt Sony did a “very good job of drawing a solid line in the sand,” at E3, proving to the community that when it comes to entertainment, Sony is “for gamers.”

“We are for the gamer first and foremost,” he said. “Everything we do at PlayStation, we ask ourselves first, what’s right for the gamer? And at our press conference, we really stood up and put both our hands in the air and said, look, we are for gamers first and foremost. While some of our competitors, seemingly, are losing the plot, forgetting what built this industry. It was the gamer. We remain incredibly focused on the gamer, and our press conference really drove that home.

Buser said first-party titles such as Last of Us and Beyond: Two Souls are just two examples of experiences gamers want, and are “pushing what a console game can be to the next level.” Anything not included as part of the gaming space, such as Netflix, Amazon Video and the like, are just an added bonus from a company gamers and those confident in Sony products receive as part of the PlayStation experience.

“It’s not yet another rehash of the same old thing, these are truly innovative, genre-breaking experiences that can only be found on PlayStation,” he said. “Everything we’re doing is for the gamer first and foremost, and I think that… I was proud to be a PlayStation employee at this E3.

“You will see other companies really spend a lot of time and energy trying to legitimize themselves in the non-game entertainment space, because it’s not part of their company’s DNA. Nor do customers trust that they can bring that type of entertainment to the living room or on the go. With the Sony brand behind a PlayStation, our customers intuitively know that non-game entertainment is a core part of our DNA.

“We’re seeing other companies spend a lot of time and energy trying to legitimize themselves in the space, and unfortunately what happens is they can very quickly lose the plot with gamers. That’s quite dangerous. That’s why we at PlayStation very much put the gamer first and foremost. We are interested in bringing the kinds of non-game entertainment to the PlayStation that our gamers expect to see. That’s why you see services like Hulu and Amazon Instant Video deploying on PlayStation 3 first.”

You can read the entire interview through the link.

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