Sony shoots down Vita price cut hope

Wednesday, 6th June 2012 15:21 GMT By Johnny Cullen

Sony Worldwide studios boss Shuhei Yoshida has confirmed in a EG interview there won’t be a price-cut in the near future for PlayStation Vita.

A price-cut for E3 had been predicted for the show after weaker than expected sales of the handheld since its launch beginning last December in Japan. That never came during Sony’s E3 press conference on Monday.

“From the value for money standpoint, we think we have a good price for what the system is. And our priority is to achieve the potential through more games and services,” said Yoshida.

“Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That’s something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system.”

Vita currently retails for $249/€249 and ¥24,980 for the WiFi model of the handheld. Get our Yoshida interview from E3 here.



  1. Erthazus

    and PS Vita does not need one.

    PS vita need Games. Good games… Not just Call Of doodie and Liberation with Soul Sacrifice and tons of ports.

    #1 3 years ago
  2. daytripper

    @1 agreed, it’s all about the games, any format needs good games, have a good in depth portfolio of games and the sales will come.

    #2 3 years ago
  3. ManuOtaku

    Well a price cut it wont hurt, even on the memory cards, of course i agree a healthy supply of games would do a good thing, but never understimate the power of cheaper consoles to the eyes of consumers, looking at the 3DS and PS3 examples.

    #3 3 years ago
  4. lexph3re

    Erthazus can I ask you something. What game’s do you want to see? What genre? What type of execution? What is your expectation of “good games”?

    #4 3 years ago
  5. Gekidami

    It was always pretty obvious it was going to happen. As i’ve said in the past, the only reason Nintendo could drop the 3DS’ price was because they were selling it at a ridiculously higher price than it costed to make. Sony arent.

    I’m more surprised they didnt announce a PS3 price cut though. With the next gen rumoured to be announced next year, do they really need the PS3 to be at the price it is now?

    #5 3 years ago
  6. Moonwalker1982

    This guy also admitted that it was due to bad planning for the E3 show that there weren’t any real Vita games shown. Apparently there are 25 playable games on the showfloor. What a fuck up Sony…jesus christ.

    #6 3 years ago
  7. daytripper

    “because they were selling it at a ridiculously higher price than it costed to make”

    the wii u will be the same, if they can get impressive launch window sales then good for them i suppose.

    PS3 price cut? Near Xmas is my bet.

    #7 3 years ago
  8. DrDamn

    Bit of a non-story. What did they expect him to say? Yeah we have a secret price drop planned for August?

    @4 You are wasting your time. Tell him about games coming and he’ll claim they are all ports, even the ones which are new but also coming to other consoles at the same time. Tell him about all the original games and he’ll say – well not those, other ones! Then he tends to stick his fingers in his ears and wander off into another thread to make the same comments whilst saying “la-la-la-la-la … can’t hear you!”

    They seem to have messed up E3 Vita wise – but more in terms of communication and level of content shown. How are CoD and Assassins Creed adapted for the mobile market for example?

    #8 3 years ago
  9. ManuOtaku

    The 3DS didnt had a “ridiculously higher price”, if you consider all the direct an undirect costs for the end product, if nintendo is loosing money with a 170$ price tag, that means that thet werent making 70$ of net profit on the device with the 250$ price tag, therefore one can argue that they were making something between 40-50$ per unit, that in my eyes is not a “Ridiculously Higher price”.

    #9 3 years ago
  10. Cozzy

    The Vita’s price is fine but the number of quality games is lacking. A few AAA games would work wonders. AC3: Liberation and CODBLOPS2: Declassified are not enough. If they released a brand new Monster Hunter exclusive to the PS Vita then Japanese sales would sky rocket.

    As for the PS3, I can see a Christmas price cut. May as well try and get as many sales as possible before next gen. If the price dropped, those desperate for games like The Last of Us would snap it up for Christmas.

    #10 3 years ago
  11. HeavyD-Love

    No Vita Resident Evil announcement? Did CAPCOM present yet?

    #11 3 years ago
  12. Erthazus

    @lexph3re, R P G’s. Great RPG Games. Final Fantasies (New Ones like Type-0 on the original PSP) or Valkyria Chronicles. JRPG’s of course like Tales series or The Last Story 2… blah blah blah.
    Castlevania hack and slash types of games (without a port), Kingdom hearts. Unique games like Journey, flower.
    While soul sacrifice is cool, that’s not much. New God OF War maybe? Metal Gear? Resident Evil (that is not a port of the 6th game). How about an EPIC GAMES Game like Infinity Blade but with more depth than in the iOS devices? PS Vita processor is much more powerfull then what is on the iPad or iPhone. Epic Games can easily create Unreal Engine 3 game that will kick ass and when i say kick ass i mean “KICK *******ucking ASS!”
    Get Crytek in the portable space. I remember that Cryengine can support the device at some point.

    That thing got two analog sticks and FPS genre is possible on that device but just Call Of Duty won’t cut it. You need to have something more and not just to port FPS game from consoles or PC. Make a Dead Island type of game on the Vita.

    Make something damn it. Ps vita does not even have enough ports. Everyone know that and their E3 for Vita games reveal was abysmal.

    Oh yeah, but PS Vita have Resistance: burning Skies that looks crappier then Gameloft FPS games on the iOS Devices with 58 on metacritic.

    #12 3 years ago
  13. DrDamn

    “If they released a brand new Monster Hunter exclusive to the PS Vita then Japanese sales would sky rocket.”

    There is a Monster Hunter game coming this year allegedly. It’s not confirmed whether it will be an adapted title or new one yet though.

    #13 3 years ago
  14. Cozzy

    @13 Oh nice, it’d be better if it’s a new title but either way it should help the sales.

    #14 3 years ago
  15. polygem

    i got one and i´ll keep it. i still believe that we will see some true gems for the system in the near future and a pricecut too. imo they should really bundle it with a 8gb card and then keep the price. or they should just make the memory cards cheaper. i got a 32 gb mc and i am hoping for some great downloadable games now to fill it up.
    i wanna see much much much more support of remote play. that was the worst thing about sonys presser. i expected that they´d push this big time. i wanna play ps2 games on the vita too…
    and i want unique system specific exclusive games as well as awesome and well made ports.
    jak and daxter, ratchet and clank
    and a medievil vita.
    that is all. :)

    #15 3 years ago
  16. DrDamn

    RPG’s like Ragnarok Odyssey, Nippon Ichi Anniversary, New Little Kings Story, Tales of Innocence R (oh no it’s a port! do you have a DS Erth?). Hack and Slash like Soul Sacrifice, Guacamelee. Unique games like Sound Shapes, Escape Plan, Mutant Blobs, Dokuro, Kickbeat?

    #16 3 years ago
  17. Erthazus


    Ragnarok Odyssey – saw it. Interesting, Nippon Ichi crap, New Little Kings Story is fantastic, probably the best thing. When it’s coming out? Not this year probably.
    Tales of Innocence R (yes i have DS) not only port, it’s the worst Tales in the series, Soul Sacrifice i mentioned and it looks OK, Guaca what?

    Sound Shapes – on the PS3, Escape Plan is mediocre but looked cool when Sony announced it at Gamescom, everything else that you mentioned is what i call “Crappy games that no one will buy” and that’s true.

    #17 3 years ago
  18. Dragon246

    Difference between hardware costs is around 70$, so I dont think vita is priced wrong but nintendo definitely left space for the cut.

    Probably have to agree with Ertharus on one thing, for vita to lift off, it needs some hard hitting games which are obviously only available on vita so that people are forced to buy the system. It needed Zelda, Mario and Monster Hunter to convince people to buy 3ds. Sony needs to bring Howitzers and Cannons(guns wont do) like COD (proper reveal please), AC (right thing done, a entirely new game) , NEW GTA (Best selling game of psp, did they forgot that) , Final Fantasy (where the hell is Type-0 and 10HD) and of course Monster Hunter ( Best selling psp game in Japan). Why the hell are they not doing it ASAP is beyond me. Without these games , I don’t think even new great IPs like Gravity Rush and Soul Sacrifice are going to save vita. People like trusted brands, so unless they are brought to vita fast, looks like vita sales will remain grounded.

    In other words, Vita LACKS SYSTEM SELLERS.

    #18 3 years ago
  19. DrDamn


    This year Europe, this summer US.

    So the 3DS needed a couple of big ports to take off eh? (Just pointing this out for Erth) ;). Agree with the general point – needs system sellers and a price drop pre-Christmas.

    #19 3 years ago

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