Wed, Jun 06, 2012 | 18:30 BST
Sony on going first next-gen: “It’s about being the best”
It’s not about going first in the next-gen cycle, according to SCEA boss Jack Tretton, but rather just to be “the best”.

VG247′s previously been told that Sony has been aiming for a next-gen launch ahead of Microsoft. But the Sony US boss said it’s not about being first.
“We’ve never been first. We’ve never been cheapest. It’s about being the best,” Tretton told Geoff Keighley in a GTTV interview.
“If you can build a better machine and it’s going to come out a little bit later, that’s better than rushing something to market that’s going to run out of gas for the long term.
“In a perfect world you want the best machine that ships first that’s cheapest. But the number one goal is to be the best machine and that’s what we’re always focused on.”
When asked on the status of supposed PS3 exclusive Agent from Rockstar, a game Tretton announced at E3 three years ago, quote of the show emerged.
“You couldn’t have said it better when you said Agent from Rockstar. I work for Sony Computer Entertainment. The second I start working for Rockstar, I’ll have some definitive information for you on Agent.”
Good work, Jack. Catch up on Sony at E3 here.


107 comments
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#51
Christopher Jack
06/06/12, 2:47 pm
@43, Well since the Xbox 360 was released, Sony has sold a combined 183 million gaming consoles.
#52
G1GAHURTZ
06/06/12, 2:52 pm
^^
*Applause*
They must be rolling in cash!
oh wait…
#53
Gadzooks!
06/06/12, 2:55 pm
49
Oh boo hoo. Boo hoo hoo. A nobody on the internet insulted me. A NOBODY of all things. Won’t someone do something about it? Think of the children for pities sake…
#54
G1GAHURTZ
06/06/12, 2:56 pm
LOL!
#55
Christopher Jack
06/06/12, 3:01 pm
@52, & HP’s sales of PCs dwarf that number since the Xbox 360 released, yet they’re looking at exiting the manufacturing business just as IBM before them.
#56
Gekidami
06/06/12, 3:06 pm
@53
Pretty ironic coming from someone whose sole posts on this site are crying about Sony. I’m sure Sony feel real bad.
Say, isnt it time you through another hissy fit and left the site? It was great the first time.
#57
Gadzooks!
06/06/12, 3:10 pm
Yes, lets do personal insults. That’s always soooo productive.
#58
G1GAHURTZ
06/06/12, 3:10 pm
@55:
Yeah…
MS don’t just make consoles, though.
http://www.theverge.com/2012/6/6/3067350/windows-7-600-million-licenses-sold
#59
lexph3re
06/06/12, 3:14 pm
OMG LOOKOUT! THE TRAIN HAS JUMPED OFF TRACK! RUNNNN EVERYONE!
#60
Da Man
06/06/12, 3:14 pm
A hypocritical devotee continuing to react to anything remotely dissing their beloved corp. Appearing minutes after our fellow gamer Gadzooks posts.. Only to call others ‘raged’ later on.
Top satire, Gekidami. I see you ‘re really determined.
Anyway, I’m really lost with all these conflicting Sony execs statements.. We never go first, then we never go last.. then we don’t know.
#61
Gekidami
06/06/12, 3:16 pm
^ I’m not the one who feels the need to constantly vent my insecurities, buddy. I actually do other posts besides trolling a company. Maybe you and Gadzooks should try it sometime.
#62
Da Man
06/06/12, 3:19 pm
See my criticism of my *gasp* favorite series, Tomb Raider. Try doing that with your fav blu-ray player sometime.
You silly little man.
#63
G1GAHURTZ
06/06/12, 3:19 pm
Is it possible for you to ignore it instead of responding with such vigour, Geki?
#64
Gekidami
06/06/12, 3:33 pm
^ Hows about rather than always telling the people who respond to “chill”, you look at the same people whose sole existence on this site consists of trolling?
Oh right, because in this case its against Sony, and you’re totally down with that yourself.
Jesus, 64 posts of the same old trolls every Sony article brings out. Dont you have anything better to do with your lives other then get butt hurt over a fucking video games company you dont want to see succeed for some unknown reason? At least try posting else where, and no not attacking, not moaning, just posting.
#65
OrbitMonkey
06/06/12, 3:35 pm
@Giga, Thats advice both parties could take.
#66
sg1974
06/06/12, 3:37 pm
I love the way G1GAHURTZ lectures everyone else how to behave but is a master at strutting around like an arrogant and condescending c***. Just fuck off; most people ignore your posts anyway.
#67
Kuwabara
06/06/12, 3:37 pm
Ps3 is still first place. It has the best exclusives, you just can’t put the wii on ps3′s level. And the ps3 has averaged more sales than xbox 360, cause of the 1 year head start. Ps3 is still the more popular brand, only held back buy the huge price difference between the two, , due to blu ray hiccups, and cell processor costs. Ps3 would have sold millions more had everything worked smoothly from the beginning instead of having to compete with a much cheaper xbox. The difference with next gen is that there won’t be a big gap in release dates and won’t have the same launch price, because of development costs being much cheaper.
#68
manamana
06/06/12, 3:39 pm
I love how Sony is rolling up impressive games towards the end of its lifecycle. But Microsoft had indeed the better position this gen by launching first, so most third party developers started their gamedevelopement and engines for the Microsoft platform, didn’t they?!
#69
Gadzooks!
06/06/12, 3:46 pm
67
PS3 is in third place, full stop. Market share, Install base, financials, software sales. All relevant metrics have it in third place.
#70
lexph3re
06/06/12, 3:50 pm
Can we stop talking about the what if’s of Sony? It’s just not progressive at all. We can talk about all the what if’s of all 3 consoles but in the end where here and now.
Sony is delivering phenomenal game’s late in it’s shelf life. They are still showing of that there is plenty of life left in the system for a good 3-4 years. Granted that 3rd party developers are on board.
I think the number one to really think about is what will usher us into the next gen? The same ole stuff from the start of this gen. Or, the things this gen has come to differentiate itself from others at.
I want to see 3rd party games more dynamic like how the last of us is showing. I want to see more intensity being groomed into games going into next gen. That way when we have the technology to boost even more solid performance we can see amazingly in-depth and beautiful games.
We can go on dissing the companies or we can just wallow in the awesomeness of gaming where we are and will go.
#71
G1GAHURTZ
06/06/12, 3:51 pm
@66:
U mad bro?
#72
Joe Musashi
06/06/12, 3:53 pm
@70 I think the number one to really think about is what will usher us into the next gen?
If this year’s E3 is anything to go by, Usher will usher us into the next gen.
JM
#73
OlderGamer
06/06/12, 4:00 pm
A debate like this could go on for years.
No, not the one from Jack about bringing the best hardware to market – price be damned, that too has legs.
But instead the one in the threads, amazing how many MS fans are are experts on Sony. And vica versa. DaMan, calling it like it is man, your trolling. Plan as. You have been doing it for a while now and it is getting worse. You take great joy is argueing(not chating or descusing) just outright agruing with people that like something you don’t. And not just one or two posts. You go on and on about it, throwing hooks, hoping to snag something, someone so you can keep going.
And Gek? Man don’t jump on that hook everytime he casts it. Ignore him.
But in the end, oh well. Arguing is prolly the biggest reason some folks come to web sites like this one. the problem I have with it is that it derails thread after thread. And to tell the truth most people don’t care about you guys, or me, or any other posters personality. They just want to read the articles, and sometimes engage others and read others thoughts on the subject at hand.
Like for example, on the actual article, I think Jack is a little off. I think there needs to be a better balance between price point and quality. I think Sonys recent systems have been tech wonders, but I think high prices have held them back. Not held them back from making great games, but the price keeps those games out of gamers hands.
Not so much with PS3 today, but when it launched. And if a system does burst out the gate at launch and sell alot of units, pubs won’t see the value of making that system a priority. Clealry the Vita risks that, esp when the 3DS sells so well.
I hope Sony would learn a bit from the past gen and try to strike a better balance between hardware tech and price point. Looking at almost any generation of hardware, we can see that it isn’t the best tech that sells the most units.
Agree or not, like it or not, that is what these threads are for. Decusion on the topics at hand. Not attacking peoples character. Not chasing them article to article. Not being a shit just for the sake of it.
Some of you guys are really something.
#74
Ireland Michael
06/06/12, 4:00 pm
@64, @66 &73 – Bravo sirs. *clapclapclap*
@72 Shit, beat me to it…
RE Sony: Solely based on the conferences, the PS3 will definitely end up being my go to console for single player experiences this year. Sony has some great stuff lined up.
Man, I remember when Microsoft had really solid line-ups every year, with tonnes of high quality exclusives. Its been years since that’s been the case, sadly.
#75
ManuOtaku
06/06/12, 4:04 pm
“And Gek? Man don’t jump on that hook everytime he casts it. Ignore him”
OG I think sometimes being way more cynical than they are works better than ignoring them, but i agree with you nontheless.
#76
Da Man
06/06/12, 4:07 pm
Unfortunately, I tend to start the trolling after someone already posts something. As you can see, my original snide remark was aimed at a certain hyperbole.
It’s too bad anything Sony related gets taken incredibly seriously and being analyzed through, and anything MS related (be it rrod jokes or the such) gets completely and utterly ignored by people like Gekidami.
I’m sorry I dislike a japanese corporation.
#77
G1GAHURTZ
06/06/12, 4:08 pm
You tell ‘em OG!
Come on guys!
http://m.youtube.com/watch?v=1sONfxPCTU0
#78
silkvg247
06/06/12, 4:08 pm
Oh their next console will beat a PC then? Interesting.
#79
ManuOtaku
06/06/12, 4:11 pm
#76 “I’m sorry I dislike a japanese corporation”
Know i understand why nintendo too, dont worry i will advise the nintendo tops to move to china, iam sure sony will follow suit.
#80
Da Man
06/06/12, 4:13 pm
See, that’s pretty much these people react.
A good joke though.
#81
OrbitMonkey
06/06/12, 4:14 pm
^ The way things are going, consoles are fast becoming PC’s locked to a corporation :-/
#82
manamana
06/06/12, 4:17 pm
@76 you can’t be serious about that?! So do you only play games *made in america*? lolz
#83
ManuOtaku
06/06/12, 4:19 pm
#80 man i always try to joke in this situations, i dont like altercations ( i dont know if that is an english word,lets say fights) even on write form, they create a bad energy and i like to live in calm and with joy, glad you like the joke, hope it loose you up a bit, that was the main intention.
#82 Hey that would make another great topic, japanese videogame consumers doesnt support american games/consoles, but american consumers do support japanese products, it will make a great study.
p.s although they are some exceptions to the rule, you know
#84
Kuwabara
06/06/12, 4:28 pm
Sorry Gazdooks,ps3 is ahead of xbox360 in sales lead. You have to take in consideration launch date! ps3 is the best console. The best exclusives and the most recognised/popular worldwide. Only ps3 can sell that many units being 1 year late to the party and being that expensive. There is no way xbox or nintendo can do what sony did in that position. By the time this gen ends, ps3 owners can be pleased knowing they got the best of the bunch and every cent worth it. Come next Gen, you can expect ps4 to reign. And wii u cannot be in the same class as ps4 or xbox^3, because its gonna be atleast 150 cheaper than both consoles.
#85
Gadzooks!
06/06/12, 4:32 pm
#84
Wrong, and wrong.
#86
Christopher Jack
06/06/12, 4:48 pm
@84 & 85, Why don’t you 2 just get a room? You’re arguing like an old married couple.
“PS3 sucks because *…*” “No, PS3 is better because *…*”.
Who gives a fuck? There are things I dislike about both companies & both consoles but it doesn’t matter either way so stop acting as if it does.
Back to article, I really do hope Sony take a much more open approach to next gen, proprietary shit like the Vita’s memory cards are real deal breakers. It would not have been as big of an issue if they included at least 16GB of built in storage, then perhaps people would not consider it overpriced.
#87
Gadzooks!
06/06/12, 5:53 pm
#86
I didn’t say PS3 sucks, I stated where it is this gen which is BY MEASURABLE METRICS in last place. Not by much but there it is.
We all have favourites. Play what you like and enjoy it, but facts are facts and not subject to preferences.
#88
Christopher Jack
06/06/12, 7:29 pm
@87, It is subjective which metrics you use & if they are even considered a standard. For example, the PS3 has sold less consoles to date, but it has sold more during the same period since their respected launch, does it matter to us? No, so why debate it? No comparisons had even been made until you started.
#89
gomersoul
06/06/12, 8:25 pm
I am really hoping Sony do take their time with the next console and get it spot on next gen. They had a shaky start but the ps3 has provided the best quality gaming console this gen hands down. I bought one on launch day for £450 and its been worth every penny. We would all like things a bit cheaper but I’m not the sort that wants to sacrifice quality to achieve that…
#90
MegaGeek1
06/06/12, 8:37 pm
“In a perfect world you want the best machine that ships first that’s cheapest.”
This is what Sony NEEDS to be striving for Jacky boy. Why does it sound like you’re dismissing this fact like it wont happen? An expensive machine isn’t a deal breaker for me, but at least have the best piece of tech that ships first! If the PS3 came out before the 360 and was $100 cheaper at launch Microsoft’s game division wouldn’t exist today. Sony have all the exclusives and games I want to play, but so help me if Microsoft comes out with a next gen console first that has comparable specs to the PS4, Im jumping ship. I’m on the jonse for some next gen tech badly!
#91
fearmonkey
06/06/12, 8:46 pm
We are still having PS3 VS xbox discussions?
Seriously, who cares… Pick the console that offers more of what you want.
That being said, I hope Sony waits and sees what MS does, and then releases a more powerful console. This generation was very close performance wise, not really that much differences between them.
If MS skimps on performance, I hope Sony doesn’t.
#92
Gadzooks!
06/06/12, 8:59 pm
#88
If you don’t like relevant facts being raised then I suggest you find a forum that spins things the way you want to hear them.
Or shut your whining, either is fine by me.
#93
Christopher Jack
06/06/12, 9:18 pm
@90, The Vita’s hardware is worth MUCH more than the 3DS, from that perspective & so far that one alone, Sony is offering a much bigger bang for your buck.
@92, What are you on about you delusional little boy? You haven’t mentioned any ‘facts’, you’ve just driveled that Microsoft is better, from which perspectives?- I don’t know, I don’t think you even know. You’re just saying random bs without any sources backing you up. You want to be a smart arse, ok then, PROOVE your drivel correct:
“Crysis 2 and Witcher 2 are the best looking console games this gen.” Are you certain about this?
“They also happen to have gameplay unlike the pathetic excuses for games the PS3 gets.”
The PS3 has one of those games & the rest goes down to perspective & the best critics in the world would disagree with your statement.
#94
Gadzooks!
06/06/12, 9:26 pm
Calm down son, you’ll live longer.
I didn’t say Microsoft were better. I said the PS3 is currently in 3rd place by many metrics, which it is. Nintendo whooped their ass too you know. Gotta give props to the big N.
#95
Dragon246
06/06/12, 9:27 pm
If ps4 launches 2 years from now, no worries for me. I have A HUGE backlog of games on ps3. I just hope ps4 knock peoples socks off with the tech in it (and NOT price).
#96
Christopher Jack
06/06/12, 10:14 pm
@94, How about you take your cynicism elsewhere? You came in here exclusively to mock a piece of plastic which people use to play games. Don’t bother trying to lie about it. Either stop bitching about how Sony ate your baby, we never cared, or just vent it out elsewhere.
#97
Gekidami
06/06/12, 10:25 pm
@92
Cherry picking aint cool, bro. You know perfectly well that the PS3 has been outselling the 360 since it came out, yet like the dishonest little fanboy you are, you’re going to shift the goalposts and expect Sony to have also sold PS3′s before the console was even out.
-The PS3 came out a year after the 360.
-Since its release, its been selling better than the 360 nearly every year globally.
-The 360 sold 6 million before the PS3 was released, that gap is now at 2 million.
These are the actual facts, the ones you want to ignore because they dont suit your delusion.
And please, cut the crap about not hating Sony and just sticking to the facts. You arent fooling anyone.
Case in point:
“They also happen to have gameplay unlike the pathetic excuses for games the PS3 gets.”
lol
#98
Gadzooks!
06/06/12, 10:41 pm
Yes yes you keep pulling the PS3′s one favourable metric. Try last gen vs current gen market share for another example of how well the PS3 has fared.
#96
Grow a pair of testicles why dont you. Accept that people are free to criticise what they see worthy of criticism here.
#99
Christopher Jack
06/06/12, 10:52 pm
@98, No they’re not, no one is ‘free’ to do anything, every action has a reaction. Any whos, without going into a physics lecture, I’ll just say that people have been banned on this site for ‘criticizing’. Perhaps you are the one who should grow a pair & learn to live with the fact that people choose to use a Sony branded plastic box to play their games on, your bitching isn’t going to change that, it’s only going to annoy a few people & if that’s your intention, then I think it’s about time that you grow up, or at least take your shit over with you to 4chan where the rest of the trolls thrive upon. It’s not that fact that you’re criticizing Sony, what annoys people are your bias intentions & the way you go about it, acting all innocent. I’ve got my own problems with Sony, Microsoft & Nintendo but I don’t skip past the article after only reading a headline to bitch about it.
#100
Gekidami
06/06/12, 10:59 pm
@98
I thought they were third by every metric? Nice of you to admit that in fact isnt the case.
And actual console sales figures is a pretty important metric, just sayin’. You seem to be basing most of your argument on that very fact, howbeit in a totally dishonest way.
So anyway, now that the actual console sales figures have been blown away, you move onto market share Vs. last gen. Yet to my knowledge none of the current gen consoles have managed to sell more than the PS2, i dont think any of them are even close or ever will at this point (Wii was just under 100 million lacking the extra 50 million, but now Nintendo has dropped the system, the people who buy it will no doubt do the same).
…So what exactly is your point here? that Sony didnt dominate the market, therefore they failed? Why should Sony have to live up to a higher standard than anyone else? Because it gives you ammunition for your hate rampage? Oh, right.
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