UFC license acquired by EA Sports

Monday, 4 June 2012 21:58 GMT By Brenna Hillier

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President Dana White took the stage at EA’s E3 2012 press conference to announce the transition of UFC’s license form THQ to EA Sports. “This is a great day for EA Sports but also a great day for fight fans,” he said. EA has signed a multi-games, multi-year exclusivity deal with UFC. THQ parted with the license for an undisclosed cash sum.

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