“The more accessible content is, the more likely consumers are to purchase it,” says Sony

Thursday, 31st May 2012 16:06 GMT By Stephany Nunneley

SCEE’s new release manager Robert Walker has said consumer desire for digital content has helped grow the sales of full console titles, which has led Sony to make its titles as “accessible as possible”.

Speaking with MCV, Walker said with the “appetite for digital content,” growing, Sony is making its available content as accessible as possible by offering digital versions of some games day and date with boxed releases.

“We feel that the best thing to do is allow the gamers to decide how and where they purchase their content,” he said. “To make that happen, it is our job to make our content as accessible as possible, whether that is at retail or via digital delivery.

“The more accessible content is, the more likely consumers are to purchase it. How [digital] evolves over time is very difficult to predict.

“But what we can say is that as a business, we take this area very seriously, and have to make sure that we are constantly monitoring both technological advancements, as well as consumer demands.”

An example of this accessibly, is the firm’s PS3 Ultimate Deals promotion in the US in which consumers can download games for a lower price than boxed when purchased with DLC.

PSN users will have 30% knocked off the price, while Plus subscribers pay 50% less.



  1. Christopher Jack

    One thing Sony can do is shove in enough RAM into the PS4 so that games can cache enough that we don’t have to install them. Another is same day as retail downloadable games for every single game. I like how the PS3 uses a standard 2.5″ SATA HDD, so the more standards that Sony can keep, such as , USB 3.0 or/& Thunderbolt, HDMI & USB mini or micro-out for controllers, the better. I also think that including a built in modem couldn’t hurt, especially if it can act as a functional computer, not all models would need it but it opens the gates for ISPs to sell & subsidize it.

    #1 3 years ago
  2. YoungZer0

    “Water is wet. We found out, water is wet.

    Even at midnight.”

    - Sony

    #2 3 years ago
  3. dravenkaze

    which has led Sony to make its titles as “accessible as possible”.

    yeah well why dont you show trailers for your games so people know they are out! starhawk etc…got no help

    #3 3 years ago
  4. Ireland Michael

    @1 Or they could just use a Blu-Ray player that doesn’t have depressingly slow read times next time.

    #4 3 years ago
  5. Christopher Jack

    @4, On top of, there’s no ‘or’ about it. The PS4 couldn’t get away with split 512MB RAM again even if the disk drive has better read speeds. The read speeds aren’t actually that bad but it still factors in these mandatory installs.

    #5 3 years ago
  6. Ireland Michael

    @5 Obviously the PS4 is not going to have that little RAM. The PS3 is six year old technology.

    #6 3 years ago
  7. OrbitMonkey

    I’d like to see that promotion in Europe plz!!

    It’s for ALL games, not just Sony games right?

    #7 3 years ago
  8. ToxicCrusader

    @3 That’s marketing though. Accessibility is making it easier for people to get to and use content/games (such as digital distribution etc), while marketing is making people aware of said game/content.

    #8 3 years ago

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