Take Two CEO Strauss Zelnick has said the company isn’t worried over a lack of next-gen hardware at this year’s E3, promising the current hardware cycle still has plenty to give.
“There is still ample opportunity in the market with the current generation, provided that you deliver the highest quality entertainment experiences – which we always aim to do,” Zelnick told MCV.
“We’re seeing some evidence of an ageing console cycle, which generally is a good thing for a company with very high quality titles, like Take-Two.”
But Zelnick added the transition, when it does come, will provide a challenge for all aspects of the company.
“Hardware transitions historically have created both challenges and opportunities for third-party publishers. In order to succeed, it seems to me that any company needs: talent, tech, IP, and a strong balance sheet,” he said.
“Take-Two has all four. As always, we’ll need to make triple-A titles that delight consumers. Frankly, our creative folks will be thrilled to have an opportunity to do just that.”
Sony and Microsoft are expected to unveil brand new hardware at next year’s E3 for a release in time for 2014, while Wii U from Nintendo will launch by Christmas this year.
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