Xbox 360 hits 67 million sales worldwide, claims 47% market share

Wednesday, 30th May 2012 05:20 GMT By Brenna Hillier

Microsoft’s latest sales update shows the Xbox 360 gaining traction every year since launch.

Microsoft’s Interactive Entertainment Division marketing chief Yusuf Mehdi revealed the figures in a post on Microsoft’s Technet blog.

“Since 2005 – when we launched Xbox 360 – we have sold 67 million consoles and have generated more than $56 billion at retail, and we’re still going strong in our seventh year,” Mehdi said.

“With 47% share of the current-generation console market, we are hitting our stride largely as a result of the success of Kinect for Xbox 360 (19 million sold ) and the flood of new entertainment options through Xbox LIVE (40 million members).”

The executive said increasing engagement with entertainment has driven the Xbox 360′s longevity.

“Sales for Xbox 360 in year five were greater than in year four, sales in year six were greater than in year five, and sales in year seven were greater than in year six,” he noted.

Mehdi also made a few promises about Microsoft’s E3 2012 presentation.

“We’ll unveil new games, show new ways to enjoy the entertainment you love and, as always, we’ll have a few surprises to share,” he said.

Delightful. Microsoft’s press conference is scheduled for June 4, at 9:30AM PT.

Thanks, Joystiq.



  1. Talyis

    What a bunch of bull, they are only 2 million ahead of Sony now and the Wii is even higher than those 2.
    XBOX 360 is at 67 million
    Playstation 3 is at 65 million
    Nintendo Wii is at 96 million
    So how in the hell does the 360 have 47% of the market share?
    They are not even making games for it anymore!

    #1 3 years ago
  2. Joe Anderson

    @1 He’s talking about the US. That just doesn’t get mentioned I guess because everyone at Microsoft presumes the US presumes is the centre of the earth.

    #2 3 years ago
  3. Henry

    I guess he is just talking about the NPD sales figures of April 2012. But he misunderstood it as market share…….

    #3 3 years ago
  4. Da Man

    US is the leading market in the world.. Success in NA means the most these days.

    Congratulations to MS.

    #4 3 years ago
  5. TheBlackHole

    E3 couldn’t sound more boring this year :( Same old.

    Bring on the next gen already.

    #5 3 years ago
  6. OrbitMonkey

    New ways to enjoy the entertainment you love eh? Sounds ominous :|

    #6 3 years ago
  7. DrDamn

    That’s nice, but you still shouldn’t mix up your global stats with your NA stats without making it absolutely clear.

    #7 3 years ago
  8. Deacon

    Love how everyone at Microsoft sees Kinect as a huge success based primarily on the fact that they’ve shifted a lot of units. How many of those are gathering dust right now I wonder?

    And though they sell, are they reeaally happy that most of the software released for it gets panned?

    #8 3 years ago
  9. Ge0force

    @Deacon: I don’t think they care. Crap games like Kinect Star Wars and Kinect Joy Ride get good sales anyway.

    #9 3 years ago
  10. daytripper

    @8 sold mine after three months, worst gaming gift I have received since the genesis/megadrive 32x. Absolute rubbish.

    #10 3 years ago
  11. loveaya

    As a SONY supporter, i’d rather buy a X360 than a WII…

    #11 3 years ago
  12. Cobra951

    Once they got the RRoD fiasco out of the way, MS has done almost everything right with the Xbox, from a business standpoint. The thing works, online and off, and it has a lot of support from developers. I’m happy with it now, although you didn’t want to be around me when my first one RRoD’d. GRRR!

    #12 3 years ago
  13. daytripper

    @12 did you chuck it out of the window and go “arrggghhh” ?

    #13 3 years ago
  14. Froseidon

    @1 – Market share isn’t just dependent on sales, it can also be based off of the power of monopsony and Economies of Scale etc. It could also be measured in revenue.

    Also, that 67 million is just consoles, it doesn’t take Kinect or software such as games and membership into account.

    Furthermore, from previous posts, I am led to believe it is just for the US market, but I’m not sure :S

    #14 3 years ago

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