E3 is still “very much relevant,” argues the ESA

Friday, 25th May 2012 11:49 GMT By Alex Donaldson

E3 organizers the Entertainment Software Association have hit back at critics who call the show’s relevancy into doubt, claiming that it is still “very much relevant.”

“Folks haven’t even seen what’s going to take place,” MCV reports the ESA’s industry affairs SVP Rich Taylor as saying. “The fact that Zynga and GREE are going to be there is reflective of a show that is very much relevant. These firms are talking specifically about mobile and social.”

“E3 was losing relevancy we’d be having a fire sale on exhibit space, but it is the opposite, we are packed to the gills. I think it’s going to be one of the strongest shows we’ve had in a long time.”

E3 2012 takes place on June 5th-7th with Microsoft, Sony, EA and Ubisoft holding Press Conferences the day before. Pat’s got the word on what to expect at the show.



  1. KAP

    I don’t know wether its relevent or not but I wouldnt want it going anywhere.

    #1 3 years ago
  2. Hunam

    Who was saying it wasn’t?

    #2 3 years ago
  3. Lahanas

    #3 3 years ago
  4. Erthazus

    It’s going to be much more relevant if we can have announcements and not just demo’s of the games that were announced before E3.

    Even SPIKE’s crappy VGA award show have much more announcements then E3 these days.

    Gamescom in my opinion takes the crown these days. They are doing great job.

    #4 3 years ago
  5. digitalAngst

    @4 Oh no they don’t. gamescom is losing customers even faster; see Sega, Nintendo, THQ. They did well okay for a couple of years after the flight from Leipzig, but these heydays are over.

    #5 3 years ago

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