Techland international brand manager Blazej Krakowiak has compared a taste for 2011 zombie survival Dead Island with that for delicious – but divisive – Japanese cuisine.
“Do you like sushi? And are you right or wrong?” Krakowiak asked Eurogamer.
“Games are entertainment, it’s really down to whether someone likes them or not.”
Although he acknowledged that review scores can have devastating effect on some games’ chances of strong sales, Krakowiak said he didn’t mind Dead Island’s mixed reception.
“I will never resent a reviewer for not liking a feature or an idea in our game,” he said. “What I feel very strongly about is giving games a fair chance: playing long enough to get a good feel of what it’s about, getting the facts right, writing from experience.
“When a game divides people, it means that it has a lot of character, that it isn’t bland or easy to overlook,” he added.
“It’s a calculated risk whenever you try something new.”
Dead Island is expected to release in a game of the year edition. Publisher Deep Silver has denied rumours of a Yager-developed sequel.