Free-to-play is the “only sustainable option” out there in the MMO space, Turbine has said in an interview.
Turbine introduced F2P into Lord of the Rings Online and Dungeons & Dragons Online, the latter the more recent of the two. But the introduction of F2P in DDO has had a bigger impact than LOTRO, according to the company.
“The great thing about F2P is that it makes it a lot easier for players to check out the game or even come and go from another game,” it said in an unnamed interview with GoN.
“We continue to have hundreds of thousands of players in DDO every month and I doubt that could be the case if we were in a classic subscription model. It also allows different players to spend more or less in the game and everyone can contribute to the community in different ways and we can focus on improving the service for everyone. Overall it was and continues to be a great change for our game.
“Is it sustainable? We would argue that it might be the only sustainable option.”
Loads more through the link on the next DDO expansion Menace of the Underdark.