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Former Xbox boss: “Sony did some really not so smart things”

Tuesday, 15th May 2012 06:09 GMT By Brenna Hillier

One time Microsoft Entertainment and Devices Division head Robbie Bach has said the Xbox 360 was well positioned to profit from the PlayStation 3′s struggles.

Speaking at a Northwest Entrepreneur Network event, as reported by GeekWire, Bach offered a piece of advice for new ventures: capitalize on your competitors’ mistakes. Bach seemed to suggest that this is what Microsoft did when major rival Sony dropped the ball.

“Some of the success of Xbox was due to the fact that Sony did some really not so smart things,” he said.

“They mismanaged their 70 percent market share. It’s a long conversation. The transition to PlayStation 3 was really, really bad. And really hard.

“They mismanaged their partners, they mismanaged their cost structure. They made their next platform so complicated that developers couldn’t develop for it.”

Bach held executives roles at Microsoft throughout the rise of the Xbox and launch of the Xbox 360, including the RROD disaster.

Thanks, CVG. [image]

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12 Comments

  1. WFMMK

    True but they learned from it. Can’t say the same for MS who hasn’t learned the real gamers want more than Kinect games.

    #1 3 years ago
  2. back_up

    PS3 will outsold Xbox 360 == fact
    MS sold same console to one user 10 times with RROD lol

    #2 3 years ago
  3. The_Red

    @1
    How did they learn from it? They made the same exact mistake with PSP Go ($250 launch price!) and aside from Vita’s decent price, are doing the same thing with this system too.

    #3 3 years ago
  4. Yoshi

    @3 Not really the same mistake. Remember at the start of the PS3′s life, Sony was actually losing money for every console they sold. Whoever gave the go ahead for the starting PS3 should be shot. They should have waited to get it profitable at a nice price, which they finally have now.

    #4 3 years ago
  5. DrDamn

    @3
    Sony have learned a lot of things with the Vita – price was probably not one of them. OS, ease of development, design. All good though. They do have a bigger problem of trust and lost confidence in the brand though.

    #5 3 years ago
  6. xino

    Sony did learn from their mistakes and infact they will be listening to what gamers want since they just hit the nail in the end that Gaming Industry is all about gamers and games not publishing, marketing and making money unlike EA and Activision thinks.

    PSP Go was an experiment from Sony as they wanted to test the water that software downloadable games can work since that’s the basic purpose of PsP Go.

    you can still they are introducing PS All stars game even though PS fans and fanboys did not ask for it.

    Patcher said Sony are now focusing on games.

    this year’s E3 is all about Nintendo and their Wii U.
    So I wonder how Sony will wow me with their conference.

    #6 3 years ago
  7. ManuOtaku

    I dont agree that Sony did learned their lesson, vita which might be seen as an improvement, is doing some mistakes that are matching those done by the ps3 and psp, the price of the memory cards, the problems with the psp games, that is almost like the other S situation, and i mean they are not the same but in the eyes of the consumers is a rather bad move, the vita line up in the majority of cases is based on games that are found on consoles like the psp before it, not a healthy balance of vita exclusives alongside with the “console ports”, dont get me wrong in some aspects they improve things, but in others, the most important ones, they kept doing the same mistakes IMHO.

    #7 3 years ago
  8. DrDamn

    @7
    Their wasn’t just one lesson to learn unfortunately :). They have learned a lot of things with the Vita. Still made a few mistakes – memory cards, price – but in relative terms they learned a lot.

    Your game argument doesn’t stand up to scrutiny. Look at the 3DS. Top games, Mario platformer, Mario Kart, Zelda, Monster Hunter. Can’t the same accusation be levelled at those? The difference isn’t the balance of ports and exclusives, it’s getting games people want onto the machine and the machine at a price people want to pay. Now of those 3DS games how many were release in the first 3 months of 3DS release? None of them. The bigger titles (MK, SM3D were 9-10 months down the line).

    #8 3 years ago
  9. ManuOtaku

    #8″Your game argument doesn’t stand up to scrutiny. Look at the 3DS. Top games, Mario platformer, Mario Kart, Zelda, Monster Hunter”. Can’t the same accusation be levelled at those? The difference isn’t the balance of ports and exclusives, it’s getting games people want onto the machine and the machine at a price people want to pay.

    I agree, thats why i said using the vita strenghts and not a console mindset for the gaming experience, i mean in the 3DS you find games that use the 3D effect altering the gameplay deparment, for that they are using the strenght of the console, even if it is a “port”, is something that is unique to the device, and also i think in the 3DS theres a balance between “ports” and 3DS exclusives, something that at the moment is not the case with the vita IMHO.

    p.s also i found that even if you consider the mario games ports, theres a difference between the console version and the handheld one, both suited to their respective type of game, is not a console experience on a handheld or viceversa, mario galaxy vs mario land 3d for example.

    And besides i think the 3DS has nothing to do with this, what i did stated on my previous comment, is what i do believe are the problems with the vita, and the reasons why it is struggling, sometimes we need to discuss this and not do like the ostrich, i mean put the head on the ground, without seeing the things.

    #9 3 years ago
  10. DrDamn

    @9
    “i mean in the 3DS you find games that use the 3D effect altering the gameplay deparment”

    I’m a fan of 3D, have a 3D TV and bought a 3DS early on. 3D is nice and helps with spatial awareness and immersion. It doesn’t change gameplay as such though – i.e. there is nothing enabled gameplay wise by the 3D on the 3DS which you couldn’t also do on a DSi.

    “also i think in the 3DS theres a balance between “ports” and 3DS exclusives”

    Disagree to an extent. Again look at the top ten for each machine. 3DS has 5 Updates to an existing series, 4 Ports, 1 Original title. Vita has 4 Updates, 3 Ports, 3 Original titles. Where there is differences is how the mobile nature of the game is exploited. With the Vita there are some big changes in the approach from Sony which addresses that too – more to learn but lessons learned. Stuff like supporting asynchronous multiplayer, friend challenges, online daily challenges, message play. Aside from a couple of notable titles (UC for example) a lot of the release list is very well suited to the handheld format.

    #10 3 years ago
  11. Cobra951

    The 360 is close to a PC in architecture while the PS3 is miles away from it. The PC is what most developers initially cut their teeth on, so yeah, development woes on the PS3 were a big factor, at least initially.

    As far as I’m concerned, next gen belongs to whoever *doesn’t* force me to be online to play my games.

    #11 3 years ago
  12. Gigabomber

    PS3 successfully sold themselves as the more adult, total entertainment system. The fact that when I do occasionally boot up netflix or amazon streaming on PS3 and it fails, so I switch to the xbox and it works perfectly, makes them bad at the meta-programming or whatever you want to call it. Good thing it seems they will learn from their mistakes with the ps3 in time for the ps4′s architecture to be designed and the launch games will be comparable instead of a slew of inferior games and delays, by now, documented to be due to the difficulty with debugging the ps3 versions.

    TL;DR: I loved the ps3, but once I got the xbox I had no need to go back, and when I occasionally did, I was disappointed. Also, the controllers for the ps3 must be designed for alien hands.

    #12 3 years ago

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