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Diablo 3′s Auction House a “good service worth paying for”

Tuesday, 15 May 2012 18:24 GMT By Stephany Nunneley

Blizzard’s Jay Wilson has previously stated Diablo III’s development team implemented the Auction House into the game in order to streamline the trading process, and because players like to trade for real money. However, Blizzard will also make money off any real-world transactions in the game, and the decision to take part of the proceeds was made by the designers themselves – not the business end of the company.

Speaking with Gamasutra, Wilson said the service would not have been implemented if the development team felt the service would add real value to the consumer.

“I don’t think it’s a bad thing to want to make money,” he said. “I think it’s a bad thing to want to make money off things that are not a good service or product for your customer, and that’s our inherent belief, is that it’s okay to make money on a service we provide for our customers that we think is a good service worth paying for.

“Do we want to make money off it? Of course we do, because we want to continue to make games, and we want to be successful. But we also think it’s a good service. We think it’s a thing players want, and want to do, and they want to be able to do it securely and easily, and they want to be able to make some cash off of it if they want. They want to be able to recycle that back into getting more items.”

Wilson went on to reiterate since the Auction House is built directly into the game, it provides a more secure environment for real-money trading which limits potential scamming.

Diablo III launched worldwide today, and you can get caught up on all the launch day news through our Diablo III hub.

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18 Comments

  1. Se_7_eN

    The Activision side of Blizzard is really starting to show through…

    #1 3 years ago
  2. Erthazus

    I’m playing right now and for now i don’t see a reason to buy something for Real Money at auction house.

    @1, that side started to show since Blizzard joined Activision long time ago.

    #2 3 years ago
  3. TheWulf

    Indeed. I mean, well… of course they’d say that, wouldn’t they?

    And to be honest, I’m not the only one seeing that Blizzard is slipping, lately. Even TotalBiscuit pretty much reckons that Torchlight II blows Diablo III away. No, he does. And I’m linking that since I know Diablo III fans would accuse me of shenanigans if I didn’t.

    But yeah, you can definitely see Activision showing through, here. Blizzard became very corporate when Vivendi bought them out, so much so that Blizzard North pretty much left (all of Blizzard North, that’s the Diablo I & II guys, by the way). And then Activision stepped in and it got worse.

    These days, what I expect from them is successful business ventures, and less so good games.

    #3 3 years ago
  4. Edo

    “Blizzard – Diablo III’s real money Auction House is “a good service worth paying for”…well…that was unexpected.

    #4 3 years ago
  5. TheWulf

    I know, right? I’m tempted to ask where their shame is. But… Blizzard. So, yeah.

    #5 3 years ago
  6. GrimRita

    Ive never heard so much shit in my life, since IGN gave Shogun 2 9/10!

    #6 3 years ago
  7. DSB

    I think it’s true that gamers “want” it (otherwise gold sellers would be less than golden) but that doesn’t mean you have to give it to them.

    Lots of gamers obviously want aim bots in their FPSes, but it doesn’t mean you should monetize aimbots.

    They just looked at all the money that third parties were making off of WoW, and went “We should have that”. Simple as. It definitely doesn’t make for a better game though.

    Sadly that’s going around for a lot of games now. EVE, Guild Wars 2, Modern Warfare 3. The ingame storefront is on the rise.

    #7 3 years ago
  8. OlderGamer

    “The ingame storefront is on the rise.”

    Yep, it is here to stay.

    And they prolly are right. It is something that some players want. I have no problem with blizzard providing it, so long as they don’t alter the game to create a need for gamers to use it.

    I am playing Diablo III now and it seems to me finding crafting matts is a lot harder then it should be. So I think about the store. I also find that I don’t have enough gold to pay for my blacksmithing training. So I think about the store. And my over all crafting levels are way behind my toons level. So once again, I think about the store.

    That might be because I am just getting started in the game right now. it might get better the more I play. I just hope it doesn’t get worse.

    #8 3 years ago
  9. Sini

    Fuck all you bitches who killed NA servers

    #9 3 years ago
  10. Erthazus

    Guys, i can login to US servers but i can’t login at the EU servers.

    What’s wrong? People say that there is an outage for the US servers until 4:30 p.m. EDT but at the same time i can login at the US wervers and start over (and i don’t want that) but i can’t login at the EU servers.

    What’s wrong?

    #10 3 years ago
  11. DSB

    @8 Huh. For me the crafting is staying a couple of steps ahead all the time. I’m level 11, but I have crafting recipes up to level 20.

    The whole nature of an ingame storefront is to use some form of scarcity to sell you stuff though.

    Of course in this case it’s different because it’s P2P, but in a lot of other games it changes the dynamic.

    Whether it’s aestethic or not, it shapes differences between players who do pay and those who don’t. If that’s the sole business model for the game, then I can maybe understand it.

    You play the game for free, in turn allowing the operator to sell you stuff. But a lot of the newer games with ingame storefronts aren’t free, and in something like Guild Wars 2′s case, they’re also priced through the roof.

    It’s ingame advertising, Part 2. The first time we collectively told publishers to go fuck themselves. This time people are merely shrugging.

    I think it’s a slippery slope. I think people should make money in any kind of decent way they can think of, but in a lot of these cases you’re talking about actually changing the dynamics of a multiplayer game. I’d like more developers and publishers to take a stand for quality, instead of just monetization.

    @10 There have been minor outages throughout the day. I was playing without problems when you wrote that post though.

    #11 3 years ago
  12. OlderGamer

    I am also lvl 11, but am limited by cash. Because of that I am unable to train my blacksmithing. It is lagging behind.

    I am playing solo right now, maybe that makes a difference?

    #12 3 years ago
  13. GrimRita

    If Blizzard are starving the game of mats to craft, its kind of like forcing you to pay for stuff that really should be in abundance. When it starts to have an impact on the players gaming experience and has a direct impact on the gaming economy, its utterly wrong and players shouldnt accept it.

    Its bad enough in real life when you have the ‘haves’ and the ‘have nots’ and having gaming as a means to escaping that, diminish. Its nothing more than pure profiteering and its the kind of shit you’d expect from arse hole companies like EA and Activision but as others have said, since Blizzard sold their souls to the devil, they will end up paying the price.

    #13 3 years ago
  14. Erthazus

    @8, you are doing something wrong.

    I have 118 basic ingredients and don’t know what to do with them and i have 15 sweet tooths for rare items and crafting recipes till 30 level.

    I’m playing Solo. You are doing something wrong because there are plenty of gold to train your crafting not to mention about ingredients.

    @DSB, yeah, i can play right now. But before that i had huge issues with 37 error (Connection error) and whole Kotaku experiencing it.

    http://kotaku.com/5910480/last-nights-diablo-iii-debacle-demonstrates-the-problem-with-always+online-games

    Just read it. Rage all over the place.

    #14 3 years ago
  15. DSB

    @13 They aren’t. All mats are derived from magical items, and you can boost your chance of finding those by equipping yet other magical items, so I reckon OG must be pretty unlucky.

    They’re not exactly rare.

    @12 Nah, I’ve done half solo and half coop, and there really isn’t a difference.

    When you’re playing coop, you have individual loot. Which means you never see your buddy’s loot, and he never sees yours, it’s exactly like singleplayer.

    I always make sure to TP when my inventory is full and sell everything off that I don’t salvage. I’ve levelled blacksmithing up to 50% of level 2. That’s like 16k gold, and I have 6k at the moment.

    @14 Oh I agree, it’s not good.

    I really wasn’t expecting that either. Blizzard are usually very effective at dealing with those sorts of things. Error 37 is the authentication server denying you, so I’m really wondering why they didn’t see that coming.

    #15 3 years ago
  16. OlderGamer

    Ok, gotta be me. I have a low drop rate of blues too. Working on getting gear that boost money and rare loot drops.

    I really enjoy the crafting. It adds a nice dynamic to the game. But I am only slightly past the Skelli king so maybe things pick up for me.

    I am playing a wizard, I don’t know if its like PSO where different classes are privie to dfifferent loot drop %s? It encourages trading or some such they say. I never noticed a problem in Beta, I even crafted a couple of things for themadjock.

    Just must be in a dry spell right now.

    Do you folks play native NA or EU regions? I am NA and more then happy to play some MP fun. If your interested in grouping with a crazy old bastard lol.

    #16 3 years ago
  17. Erthazus

    EU. I would love to play MP if it is possible to connect to NA.

    BTW, i’m in ACT II. It is beautiful. New Tristram is OK, but the second act is fantastic. There is also a city like in Diablo II.

    #17 3 years ago
  18. DSB

    @16 I think it’s equal for all classes, but I don’t know.

    The thing you gotta look for is either the Yellow mobs or the Blue ones. Once you finish a pack of blues, or a Yellow or Purple mob, you get at least 1 rare item, 100% assured.

    Apart from that it’s totally random whether you get a rare drop or not.

    There’s usually at least one blue pack or one yellow mob in each of the little dungeons (cellars, pits, dens, dungeons) so if the randomization of the maps means that you get to where you need to go (quest wise) at the beginning of a location, you might be missing some of those random packs or epic mobs.

    I’m in EU, even though I’m in NA. Figured I’d get in early :P

    @17 Sounds good. I’m still fucking around with the different classes. Can’t quite make up my mind :P

    So far Demon Hunter is the most challenging. I like that.

    The first act for me has so far been pretty crap. There’s just way too much tedium. The mobs get steamrolled, the scenery is boring and there’s just not a lot going on.

    I’m hoping it picks up though.

    Also, what the hell is up with the music? I thought they were doing that awesome guitar stuff. That’s a huge disappointment for me.

    #18 3 years ago

Comments are now closed on this article.

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    Mass Effect 3 is discounted on the European PSN, but it’s not free. Update 2: The option to add to cart now lets you choose between the free trial or full version. The full version is on sale for £6.49 or £5.84 for PlayStation Plus members. The free trial is of course is still available, […]

  • Elite: Dangerous Race to Elite winners announced, one player makes £10,000

    The winners of Elite: Dangerous’ Race To Elite competition have been announced, with one player receiving the grand prize of £10,000. Back when Elite: Dangerous launched, developer Frontier announced a competition that would award players to first reach Elite rank in trading, exploration, or combat, a prize of £1,000 each. The grand prize – £10,000 […]

  • GTA 5 Online Heists guide: How to make the most money with Special Bonuses and Elite Challenges

    You’re not hitting heists for the good of your health. Here’s how to max cash rewards. Money. GTA Online players love it. Greenbacks are the core of the entire experience, allowing you to buy the best weapons, vehicles and stupid haircuts. Heists, as promised, gives more opportunities than ever to earn serious cash, but once […]

  • PlayStation 4 firmware update 2.50 coming tomorrow

    PlayStation 4 firmware 2.50, codenamed Yukimura, is due for release tomorrow, March 26. Firmware update 2.50 for PlayStation 4 will be launching tomorrow, March 26, Sony has announced. Codenamed Yukimura, the system update is promised to bring suspend/resume feature, trophy sync improvements, accessibility options, and much more. 2.50 has been in beta testing a while […]

  • GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges and more

    Heists aren’t the only addition in GTA Online’s latest DLC – there’s a lot of content that can earn you big RP and cash payouts. GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges While heists are the talking point and big payoff after more than a year of waiting, there’s a […]

  • Battlefield Hardline: what’s the best Police sniper rifle?

    What’s the best bolt-action, Police sniper rifle for the Professional class in Battlefield Hardline? Let us help you answer that question. As you’re probably aware, Battlefield Hardline weapons are class specific and faction specific. This makes deciding on a good weapon and loadout much harder than it was in Battlefield 4. Which is where Westie […]

  • Evolve 1.3 patch nerfs Wraith, adjusts Kraken

    Evolve is receiving a new patch that aims to put an end to the Wraith’s dominance. Evolve developer Turtle Rock outlined a few of the changes coming in patch 1.3. The patch brings balance changes to the monsters – mainly the Wraith – as well as other various changes to Hunters’ tools based on player […]

  • Bloodborne: watch the opening 40 minutes

    The opening minutes of Bloodborne really do set the stage for what’s to come. They’ll also help you decide if this game is for you. Arekkz Gaming has captured the first 40 minutes of Bloodborne. Complete with the opening cutscene, and the first few obstacles you’ll face. The video is commentary free, so wear headphones […]

  • YouTube will relaunch livestreaming service with focus on eSports and gaming – report

    According to industry sources, Google is preparing to relaunch YouTube’s livestreaming service with a focus on eSports and gaming. According to anonymous sources speaking to TheDailyDot, Google is planning to bring back YouTube’s livestreaming service. The company is said to have started recruiting around 50 engineers with experience in the field, “a pretty big statement […]

  • I think I’m too old for Final Fantasy 15

    Final Fantasy 15 was nine years in the making – and counting. Are we the same people we were in 2006? Final Fantasy 15: Episode Duscae A demo available for PS4 and Xbox One. Offers a couple of hours of gameplay. More if you jump over the borders. Bundled with Final Fantasy 15 Type-0 and […]

  • New multiplayer mode for Splatoon announced

    Nintendo has sent over three screenshots for Splatoon along with information on the Wii U another of the title’s multiplayer modes. Called Ranked Battle, it keeps track of each player’s online ranking. Splat Zones is one of the additional ways to play online in this mode. It differs from Turf War, which is the main […]

  • 2015 WoW Arena World Championship has a $250,000 prize pool

    Blizzard has announced the WoW Arena World Championship will culminate at BlizzCon 2015. World of Warcraft 3v3 Arena teams from around the globe will compete for spot at the 2015 WoW Arena World Championship and for a share in the $250,000 prize pool. Online qualifiers will be held for North America, Southeast Asia, Australia, New […]

  • The Crew two-hour demo now available in US, tomorrow in the UK

    Ubisoft has announced a free trial of its driving MMO The Crew will be available tomorrow, March 25 in the UK. It’s live today in North America. For current players, the Vintage Car Pack and Vintage Live Update, including a new PvP mode, are now available. The Vintage Car Pack included the Chevrolet Corvette C2 […]

  • Minecraft Mass Effect Mash-Up and Pattern Texture Pack out from today

    A Mass Effect Mash-up pack and the Pattern Texture Pack will release on PlayStation 3, PS4 and Vita today in North America and tomorrow in Europe. The Pattern Texture Pack is also available for Xbox consoles today. The Mass Effect Mash-Up pack contains the Mars Facility from Mass Effect 3 plus textures and craftable items […]

  • The Talos Principle expansion pack Road to Gehenna announced

    An expansion for The Talos Principle has been announced titled Road to Gehenna. The expansion follows the narrative of Uriel, Elohim’s messenger, as he explores a “strange, hidden part of the simulation” on a mission of “mercy and redemption.” Uriel is attempting to free the souls of the damned “at all costs.” Road to Gehenna […]

  • Twitch Plays Pokemon finally catches ‘em all – even the rare Mewtwo

    Twitch Plays Pokemon players have captured all 151 original Pokemon which were included in a modified version of Pokemon Red, and this includes the rare Mewtwo. It took 39 days for Twitch players to catch ‘em all. Have a look at the impressive feat for yourself below. Thanks, Polygon.

  • GameStop will have limited units of Majora’s Mask New 3DS XL back in stock

    Those who missed out on the Limited Edition Majora’s Mask New 3DS XL will have another opportunity to purchase it outside of eBay. Tomorrow only, GameStop stores in the United States will have four units in stock, according to and internal memo sent to Kotaku. This is every store in the country, and again, only […]

  • Second phase of Fortnite closed Alpha launches today

    Fortnite’s second closed Alpha test will go live this afternoon, according to the official website. Those currently participating will have until April 14 to test the online aspects for 12 hours per day (noon -12am EDT). All progress from the previous Alpha test will be wiped, and other changes are listed in the patch notes. […]

  • Dragon Age: Inquisition: Jaws of Hakkon out now on PC, Xbox One

    As promised yesterday, the single-player DLC for Dragon Age: Inquisition, Jaws of Hakkon, is now available on PC and Xbox One. It will run you or £11.99 or your regional equivalent. The new content expands the land of Thedas with mountainous regions and forests, and it is full of “vicious enemies.” Players will also be […]

  • Call of Duty: Advanced Warfare trailer shows Ascendance gameplay

    Activision has released a new gamepay trailer for Call of Duty: Advanced Warfare to support the Ascendance DLC which releases next week. Ascendance, will release first on Xbox consoles March 31 and includes the next chapter of the Exo Zombies Saga, Infected, along with four new multiplayer maps: Perplex, Site 244, Climate and Chop Shop. […]

  • Batman: Arkham Knight will be a digital only release on PC – report

    It appears Batman: Arkham Knight will not see a physical release on PC, according to ShopTo. The retailer was told by its buyer the Rocksteady game will only be released on PC in digital form. ShopTo is currently double checking the information. If accurate, it is unknown if this will be case in North America […]

  • Bloodborne patch focusing on load times, performance optimizations in the works

    A patch for Bloodborne which will address load times is in the works, Sony has said The load times were one of the issues noted in Digital Foundry’s report on the From Software title. Sony told Eurogamer the patch would also explore other issues as well. “The development team is currently exploring another patch for […]

  • Gearbox would “love” to have entire Borderlands collection on current-gen

    An Xbox One and PlayStation 4 version of the original Borderlands game is something Gearbox Software is interested in, according to studio boss Randy Pitchford. Speaking in the latest Major Nelson podcast, Gearbox CEO Randy Pitchford said should Borderlands: The Handsome Collection prove successful, 2K Games might consider a current-gen version. “The fact that The […]

  • Wolfenstein: The Old Blood artwork shows the catacombs, dock, more

    Over the weekend we posted Wolfenstein: The Old Blood artwork along with news of a retail release in Europe. Today, we have better quality images of said artwork to share with you. Enjoy. The standalone prequel will be released digitally on May 5 on PC, PS4 and Xbox One in North America, and digitally on […]

  • Slender: The Arrival terrorizes PS4 and Xbox One this week

    In case you forgot, what with Bloodborne out today and other high profile releases of late, Slender: The Arrival is out today on PlayStation 4 in North America. The scary game will arrive on Xbox One tomorrow, March 25, and in Europe on PS4. Slender: The Arrival is an expansion on the original Slender game […]

  • World of Warcraft’s WoW Token rollout slated after launch of patch 6.1.2

    Blizzard has announced it will start rollout its WoW Token option in the weeks following the launch of patch 6.1.2 on March 24. WoW Token allows players to exchange in-game gold for game time and vice versa. Blizzard will release WoW Token first in realms serving North America, Oceania, and Latin America and will expand […]

  • The Evil Within: The Consequence dated for April, teaser video released

    Part 2 of Juli Kidman’s adventure in The Evil Within will arrive next month with the release of The Consequence. Above is a brief teaser showing some of the “madness” Kidman will encounter. The Consequence will arrive on Tuesday, April 21 on PC, PlayStation 3, PS4, Xbox 360 and Xbox One. European PlayStation players will […]

  • Bloodborne sometimes “struggles to run at a smooth frame-rate” per performance analysis

    Bloodborne has been analyzed by Digital Foundry and according to the report, even with a 30fps cap the game sometimes “struggles to run at a smooth frame-rate.” The game’s day-one 2.69GB update 1.01 is “essential” as it contains improvements to game performance and stability and the frame-rate tests run by Digital Foundry were in single-player […]

  • Borderlands: The Handsome Collection reviews round-up

    Borderlands: The Handsome Collection reviews are out in the wild so we decided to catch a few of them for you. Borderlands: The Handsome Collection is out today on PlayStation 4 and Xbox One. The collection packages Borderlands 2 and Borderlands: The Pre-Sequel along with each game’s DLC content on one disc. Better graphics and […]

  • Evolve, Forza Horizon 2, WWE 2K15 are this week’s Deals with Gold

    Evolve, Forza 2 Horizon and WWE 2K15 are just some of the games which are part of this week’s Xbox Deals with Gold. You can also pick up the Call of Duty: Advanced Warfare Pro Edition for 20% off as well as the standard edition for 33% off. For the Xbox 360 crowd, there’s also […]

  • Xbox 360 2015 Spring Value bundles now available starting at $250

    Microsoft is offering a discount on three Xbox 360 bundles with prices starting at $250. The Xbox 360 2015 Spring Value bundles feature various content such as a Kinect, 500GB console bundle and one month of Xbox Live Gold. Xbox 360 500GB Spring Value Bundle: comes with Plants vs. Zombies Garden Warfare download and Fable […]

  • Rainbow Six Siege beta sign ups now open

    Ubisoft is letting everyone register for the upcoming Rainbow Six Siege closed beta. Rainbow Six Siege is due for a closed beta sometime this year. Ubisoft has opened registration to everyone. All you need to do is enter your preferred platform and log in using your Uplay account. You will be entered into a waiting […]

  • Advanced Warfare: Exo Zombies map Infection is creepy

    The upcoming chapter in Call of Duty: Advanced Warfare’s Exo Zombies mode is called ‘Infection’ and Activision has been slowly revealing bits and pieces about it. A few teasers have been dropping ahead of Ascendance launch this month. The teasers are about the second episode in the Exo Zombie story, Infection. First off, the map. […]

  • This is the Bloodborne press kit in all its glory

    Bloodborne is a gorgeous game so it’s only fitting that the press kit it came in is a reflection of that. The pictures capture the many amazing bits of the Bloodborne press kit. A press kit is what’s usually sent to the reviewers alongside the review copy. They’re usually very ornate and almost all of […]

  • This Hearthstone turn is taking over 40 hours and you can watch it happen

    A very smart Hearthstone player has rigged his game to make one turn take over 40 hours, and it has been going for over 22 already. Hearthstone player Mamytwink set up a game against his friend to try and achieve the record for the longest turn in Hearthstone ever. Basically, Mamytwink set the game up […]

  • The Witcher 3: Geralt’s beard grows over time, but not Gandalf-long

    The beard of The Witcher 3 protagonist Geralt will grow over time, but you can trim it if you choose to. As part of a recently published impressions piece by German magazine Gamestar (translated by NeoGAF), The Witcher 3: Wild Hunt developers revealed that Geralt’s beard will in fact grow over time. Not content with […]