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Diablo 3′s Auction House a “good service worth paying for”

Tuesday, 15 May 2012 18:24 GMT By Stephany Nunneley

Blizzard’s Jay Wilson has previously stated Diablo III’s development team implemented the Auction House into the game in order to streamline the trading process, and because players like to trade for real money. However, Blizzard will also make money off any real-world transactions in the game, and the decision to take part of the proceeds was made by the designers themselves – not the business end of the company.

Speaking with Gamasutra, Wilson said the service would not have been implemented if the development team felt the service would add real value to the consumer.

“I don’t think it’s a bad thing to want to make money,” he said. “I think it’s a bad thing to want to make money off things that are not a good service or product for your customer, and that’s our inherent belief, is that it’s okay to make money on a service we provide for our customers that we think is a good service worth paying for.

“Do we want to make money off it? Of course we do, because we want to continue to make games, and we want to be successful. But we also think it’s a good service. We think it’s a thing players want, and want to do, and they want to be able to do it securely and easily, and they want to be able to make some cash off of it if they want. They want to be able to recycle that back into getting more items.”

Wilson went on to reiterate since the Auction House is built directly into the game, it provides a more secure environment for real-money trading which limits potential scamming.

Diablo III launched worldwide today, and you can get caught up on all the launch day news through our Diablo III hub.

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18 Comments

  1. Se_7_eN

    The Activision side of Blizzard is really starting to show through…

    #1 3 years ago
  2. Erthazus

    I’m playing right now and for now i don’t see a reason to buy something for Real Money at auction house.

    @1, that side started to show since Blizzard joined Activision long time ago.

    #2 3 years ago
  3. TheWulf

    Indeed. I mean, well… of course they’d say that, wouldn’t they?

    And to be honest, I’m not the only one seeing that Blizzard is slipping, lately. Even TotalBiscuit pretty much reckons that Torchlight II blows Diablo III away. No, he does. And I’m linking that since I know Diablo III fans would accuse me of shenanigans if I didn’t.

    But yeah, you can definitely see Activision showing through, here. Blizzard became very corporate when Vivendi bought them out, so much so that Blizzard North pretty much left (all of Blizzard North, that’s the Diablo I & II guys, by the way). And then Activision stepped in and it got worse.

    These days, what I expect from them is successful business ventures, and less so good games.

    #3 3 years ago
  4. Edo

    “Blizzard – Diablo III’s real money Auction House is “a good service worth paying for”…well…that was unexpected.

    #4 3 years ago
  5. TheWulf

    I know, right? I’m tempted to ask where their shame is. But… Blizzard. So, yeah.

    #5 3 years ago
  6. GrimRita

    Ive never heard so much shit in my life, since IGN gave Shogun 2 9/10!

    #6 3 years ago
  7. DSB

    I think it’s true that gamers “want” it (otherwise gold sellers would be less than golden) but that doesn’t mean you have to give it to them.

    Lots of gamers obviously want aim bots in their FPSes, but it doesn’t mean you should monetize aimbots.

    They just looked at all the money that third parties were making off of WoW, and went “We should have that”. Simple as. It definitely doesn’t make for a better game though.

    Sadly that’s going around for a lot of games now. EVE, Guild Wars 2, Modern Warfare 3. The ingame storefront is on the rise.

    #7 3 years ago
  8. OlderGamer

    “The ingame storefront is on the rise.”

    Yep, it is here to stay.

    And they prolly are right. It is something that some players want. I have no problem with blizzard providing it, so long as they don’t alter the game to create a need for gamers to use it.

    I am playing Diablo III now and it seems to me finding crafting matts is a lot harder then it should be. So I think about the store. I also find that I don’t have enough gold to pay for my blacksmithing training. So I think about the store. And my over all crafting levels are way behind my toons level. So once again, I think about the store.

    That might be because I am just getting started in the game right now. it might get better the more I play. I just hope it doesn’t get worse.

    #8 3 years ago
  9. Sini

    Fuck all you bitches who killed NA servers

    #9 3 years ago
  10. Erthazus

    Guys, i can login to US servers but i can’t login at the EU servers.

    What’s wrong? People say that there is an outage for the US servers until 4:30 p.m. EDT but at the same time i can login at the US wervers and start over (and i don’t want that) but i can’t login at the EU servers.

    What’s wrong?

    #10 3 years ago
  11. DSB

    @8 Huh. For me the crafting is staying a couple of steps ahead all the time. I’m level 11, but I have crafting recipes up to level 20.

    The whole nature of an ingame storefront is to use some form of scarcity to sell you stuff though.

    Of course in this case it’s different because it’s P2P, but in a lot of other games it changes the dynamic.

    Whether it’s aestethic or not, it shapes differences between players who do pay and those who don’t. If that’s the sole business model for the game, then I can maybe understand it.

    You play the game for free, in turn allowing the operator to sell you stuff. But a lot of the newer games with ingame storefronts aren’t free, and in something like Guild Wars 2′s case, they’re also priced through the roof.

    It’s ingame advertising, Part 2. The first time we collectively told publishers to go fuck themselves. This time people are merely shrugging.

    I think it’s a slippery slope. I think people should make money in any kind of decent way they can think of, but in a lot of these cases you’re talking about actually changing the dynamics of a multiplayer game. I’d like more developers and publishers to take a stand for quality, instead of just monetization.

    @10 There have been minor outages throughout the day. I was playing without problems when you wrote that post though.

    #11 3 years ago
  12. OlderGamer

    I am also lvl 11, but am limited by cash. Because of that I am unable to train my blacksmithing. It is lagging behind.

    I am playing solo right now, maybe that makes a difference?

    #12 3 years ago
  13. GrimRita

    If Blizzard are starving the game of mats to craft, its kind of like forcing you to pay for stuff that really should be in abundance. When it starts to have an impact on the players gaming experience and has a direct impact on the gaming economy, its utterly wrong and players shouldnt accept it.

    Its bad enough in real life when you have the ‘haves’ and the ‘have nots’ and having gaming as a means to escaping that, diminish. Its nothing more than pure profiteering and its the kind of shit you’d expect from arse hole companies like EA and Activision but as others have said, since Blizzard sold their souls to the devil, they will end up paying the price.

    #13 3 years ago
  14. Erthazus

    @8, you are doing something wrong.

    I have 118 basic ingredients and don’t know what to do with them and i have 15 sweet tooths for rare items and crafting recipes till 30 level.

    I’m playing Solo. You are doing something wrong because there are plenty of gold to train your crafting not to mention about ingredients.

    @DSB, yeah, i can play right now. But before that i had huge issues with 37 error (Connection error) and whole Kotaku experiencing it.

    http://kotaku.com/5910480/last-nights-diablo-iii-debacle-demonstrates-the-problem-with-always+online-games

    Just read it. Rage all over the place.

    #14 3 years ago
  15. DSB

    @13 They aren’t. All mats are derived from magical items, and you can boost your chance of finding those by equipping yet other magical items, so I reckon OG must be pretty unlucky.

    They’re not exactly rare.

    @12 Nah, I’ve done half solo and half coop, and there really isn’t a difference.

    When you’re playing coop, you have individual loot. Which means you never see your buddy’s loot, and he never sees yours, it’s exactly like singleplayer.

    I always make sure to TP when my inventory is full and sell everything off that I don’t salvage. I’ve levelled blacksmithing up to 50% of level 2. That’s like 16k gold, and I have 6k at the moment.

    @14 Oh I agree, it’s not good.

    I really wasn’t expecting that either. Blizzard are usually very effective at dealing with those sorts of things. Error 37 is the authentication server denying you, so I’m really wondering why they didn’t see that coming.

    #15 3 years ago
  16. OlderGamer

    Ok, gotta be me. I have a low drop rate of blues too. Working on getting gear that boost money and rare loot drops.

    I really enjoy the crafting. It adds a nice dynamic to the game. But I am only slightly past the Skelli king so maybe things pick up for me.

    I am playing a wizard, I don’t know if its like PSO where different classes are privie to dfifferent loot drop %s? It encourages trading or some such they say. I never noticed a problem in Beta, I even crafted a couple of things for themadjock.

    Just must be in a dry spell right now.

    Do you folks play native NA or EU regions? I am NA and more then happy to play some MP fun. If your interested in grouping with a crazy old bastard lol.

    #16 3 years ago
  17. Erthazus

    EU. I would love to play MP if it is possible to connect to NA.

    BTW, i’m in ACT II. It is beautiful. New Tristram is OK, but the second act is fantastic. There is also a city like in Diablo II.

    #17 3 years ago
  18. DSB

    @16 I think it’s equal for all classes, but I don’t know.

    The thing you gotta look for is either the Yellow mobs or the Blue ones. Once you finish a pack of blues, or a Yellow or Purple mob, you get at least 1 rare item, 100% assured.

    Apart from that it’s totally random whether you get a rare drop or not.

    There’s usually at least one blue pack or one yellow mob in each of the little dungeons (cellars, pits, dens, dungeons) so if the randomization of the maps means that you get to where you need to go (quest wise) at the beginning of a location, you might be missing some of those random packs or epic mobs.

    I’m in EU, even though I’m in NA. Figured I’d get in early :P

    @17 Sounds good. I’m still fucking around with the different classes. Can’t quite make up my mind :P

    So far Demon Hunter is the most challenging. I like that.

    The first act for me has so far been pretty crap. There’s just way too much tedium. The mobs get steamrolled, the scenery is boring and there’s just not a lot going on.

    I’m hoping it picks up though.

    Also, what the hell is up with the music? I thought they were doing that awesome guitar stuff. That’s a huge disappointment for me.

    #18 3 years ago

Comments are now closed on this article.

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    The 19th DLC pack for Payday 2 title The Butcher’s AK/CAR Mod Pack is available on Steam from today. The pack will run you $4.99/€4.99 and features: 11 new weapon modifications for the AK rifles in the game 11 new weapon modifications for the CAR rifles in the game Four new masks together with their […]

  • Battle Chasers slated for PC, consoles; comic picks up where 2001 storyline left off

    Darksiders creator Joe Madureira and Vigil co-founder Ryan Stefanelli have confirmed a Battle Chasers game and a new comic are in the works at their new studio Airship Syndicate. Speaking to Polygon, Madureira and Stefanelli wouldn’t provide details on the the game, but did divulge it will be an adventure RPG with player-controlled Battle Chasers […]

  • Shovel Knight, Hotline Miami 2 discounted for Sony’s annual Spring Fever Sale

    Sony is hosting its annual Spring Fever Sale which runs for eight weeks and features a new title each week. The sale starts next week on March 3 with the launch of Helldivers. Here’s just a few items included in the sale: HELLDIVERS (PS4/PS3/PS Vita) March 3 Hotline Miami 2: Wrong Number (PS4/PS3/PS Vita) March […]

  • The gold Super Mario amiibo is a Walmart exclusive

    The Super Mario Gold amiibo which surfaced via a CPSIA certificate earlier this month will be a Walmart-exclusive, Nintendo has announced. The gold-colored Mario amiibo will be released the same day as the Mario Party 10 game for Wii U and will run you $12,96 at 3,000 participating Walmart stores in the US. Along with […]

  • Here’s an overview trailer for Final Fantasy Type-0 HD

    As new gameplay overview trailer for Final Fantasy Type-0 HD, culled from the Active Time Report, stream has been sent over by Square Enix. The video provides a look at the history and environments of the Kingdom of Orience; the 14 memebers of Class Zero; the battle system with customizable magic spells; and the ability […]

  • Final Fantasy 15 video gives you a look at the game’s wildlife

    A new video shown by Final Fantasy 15 director Hajime Tabata during the latest Active Time Report, contains a look at the game’s wildlife and ecology. You can watch the full stream two hour stream through here, or a smaller clip courtesy of GamesHQMedia below.

  • Lionhead ventures into the free-to-play space with Fable Legends

    Fable Legends will be free-to-play when it launches on PC and Xbox One. According to Lionhead, the one versus four cross-platform title borrows from MOBA games such as Dota 2 and League of Legends as it will contain free, rotating heroes which will be added to a roster for a two week period. Once the […]

  • Win! 5 pairs of tickets to the Call of Duty European Championships

    We have five pairs of tickets to giveaway for the Call of Duty European Championships, taking place in London this weekend. The event takes place this Saturday February 28 and Sunday March 1 at the Royal Opera House in Covent Garden. Winners can watch teams will go head to head for a $10,000 prize pot […]

  • Republique Remastered has released on Mac and PC

    Republique Remastered, which was announced earlier this month, is now available for Mac and PC. The game is 20% off through Steam, GOG and the Humble Store for $19.99 until March 4. Thereafter, it will run you $24.99. The Remastered edition contains all five episodes of the game, with 1-3 available now and the remaining […]

  • LA Cops coming to Xbox One in March

    Isometric shooter LA Cops is coming to Xbox One on March 13. Already on Steam Early Access, the game looks like it’s been heavily inspired by Hotline Miami. Walk into a room, open fire, leave bloody puddles in your wake. It’s being published by Team 17. Check out the video below for some 70s cop […]

  • We have $500 of Steam Wallet funds to giveaway!

    We’re giving away 10 Steam Wallet prizes worth $50 each to VG247 readers, courtesy of Bundle Stars. All you need to do to be in with a chance of winning $50 Steam credit is to enter your details below. Join the Bundle Stars Steam group for entry in the sweepstake, and gain extra entries for […]

  • Lapsed Final Fantasy 14 players tempted back with 10 day freebie

    Square is offering lapsed FF 14: A Realm Reborn players a chance to come back to the game for 10 days worth of free adventuring. Provided you’ve already bought and registered an account you’ll be able to play free of charge from Feb 27 to March 9. Square wants you to sample the new content […]

  • Advanced Warfare: Sledgehammer looking at “opportunities” to recreate classic Call of Duty maps

    Sledgehammer Games has told VG247 it’s looking at opportunities to recreate classic Call of Duty maps in Advanced Warfare. According to co-founder Michael Condrey, players of the latest Havoc DLC are asking how Exo abilities and verticality can be added to classic franchise maps. “We’re taking a look at some opportunities to really highlight the […]

  • GTA Online reader playlist week 7: and the winner is…

    Stuff was shot. But only one player emerged victorious. GTA Online player e031271 won last night’s VG247 reader playlist, beating myself, Matt and regulars solidorwot and Revolting. Congratulations, Mr e031271. A deserved victory. We play a GTA Online playlist in an open session every Wednesday on PS4, because it’s both funny and fun. Anyone’s welcome […]

  • Leaked screens reveal The Reef as Destiny’s new “social space”

    A handful of leaked Destiny screens seem to confirm that The Reef location will be the new social space in Destiny. The new addition is likely to be revealed as part of the upcoming House of Wolves expansion. Reddit user Megamanexe4 dropped the screens on the site earlier this morning, along with grabs that reveal […]

  • Darksiders creator teases Battle Chasers game

    Joe Madureira, creator of Darksiders, has released art that strongly suggests a Battle Chasers game is in the works. Battle Chasers was a comic book from the late 1990s that suffered notorious production problems between issues and was never finished. Madureira formed Airship Syndicate after the collapse of THQ, where he co-created Darksiders. His latest […]

  • Infamous video nasty Axe recreated in GTA 5

    The trailer for notorious horror movie Axe has been recreated in GTA 5. The shot for shot remake is the work of gigerbrick who has previously recreated exploitation flicks like Machete and Hostel using Lego. The original Axe movie was banned in 1984 in the UK but passed with cuts in the late 1990s. Movie […]

  • Payday 2 for PS4 and Xbox One includes “a year’s worth of paid DLC” for free

    Payday 2: Crimewave Edition will include a year’s worth of paid DLC from the PC version of the game for free. The new-gen version of the game will be available June 2015, and includes almost all of the paid and free DLC released so far for Overkill’s popular first-person shooter. That DLC includes The Big […]

  • Yes, Mortal Kombat X will require Xbox Live Gold or PS Plus

    Mortal Kombat X won’t bypass Microsoft and Sony’s premium online play requirements. Reports that Mortal Kombat X wouldn’t require PS Plus or Xbox Live Gold started circling earlier this week thanks to a communications error. Answering fan questions on Twitter, producer Shaun Himmerick accidentally gave the impression that premium console subs would not be required […]

  • This is what Destiny players most want next

    Destiny patch 1.1.1 has resolved or at least addressed a number of complaints voiced by the community, but there are plenty more. des Destiny community manage David “Deej” Dague has put out a call for Guardians to share their concerns – or rather, what they think the community is most concerned about. “Set aside your […]

  • Google AI can play games now, so we’re probably all going to die

    Google has brought us one step closer to our inevitable slaughter or enslavement by machine overlords. Google has developed an AI that can learn to play video games and devise brand new strategies. Let me just rephrase that: Google has created an AI that can teach itself new skills, including how to play video games. […]

  • First footage of Renowned Explorers: International Society surfaces

    Renowned Explorers: International Society is a turn-based strategy game from the team behind Reus, and it looks great. Renowned Explorers was announced almost a full year ago, but has been pretty quiet since then. Developer Abbey games has now announced that the game has hit alpha, and will be open to select testers soon. You […]

  • Cities: Skylines developer commits to mod support

    Cities: Skylines will fully support the modding community. Hailing from famously mod-friendly publisher Paradox, Cities: Skylines is a no-brainer for mod support – especially as a lack of mod support is one of the things SimCity was so heavily criticised for when it firts launched. In the developer diary below, Paradox’s Jakob Munthe is joined […]

  • Nosgoth update adds Vanguard, many fixes

    Nosgoth, the free-to-play multiplayer brawler set in the Legacy of Kain universe, has been given a significant makeover. The major feature of the latest Nosogth game update is a new playable human character called the Vanguard. “Equipped with mighty throwing axes and a shield, the Vanguard can take more punishment than any human class that […]

  • Xbox Live Gold 12 month sub $40 on Microsoft store

    Microsoft is offering $20 off 12 month Xbox Live Gold subscriptions at the moment. An Xbox Live Gold 12 month subscription will normally set you back $60, but a Microsoft Store promotion has it on offer for $40. The offer is restricted to the US store. Although you can opt to grab your sub as […]

  • Tomb Raider movie script to be penned by TMNT writer

    Tomb Raider will be Evan Daugherty’s second reboot of an established universe. The Tomb Raider movie reboot has signed on a writer and a distributor. Deadline reports Teenage Mutant Ninja Turtles, Divergent, Snow White And The Huntsman and G.I. Joe 3 writer Daugherty will write the film. Additionally, Warner Bros. has signed on to distribute, […]

  • Shelter 2 pre-orders open, launch trailer debuts early

    Shelter 2 is a game in which you are a mother lynx and must protect a den of kittens. Yes, it’s delightful. Shelter 2 is coming to Mac and PC on March 9. Pre-orders are now available on Steam at 10% off or on GOG.com with a free skin and soundtrack, or 20% off if […]

  • That Batman: Arkham Knight trailer is full of codes

    Batman: Arkham Knight’s trailer is like a Transformer – there’s more than meets the eye. The new Batman: Arkham Knight trailer contains a number of codes. Eagle-eyed users have spotted four so far, and work on cracking their meaning is progressing. According to an /r/games thread rounding up results so far, the codes pertain to […]

  • Assassin’s Creed haystacks won’t save you from a fall

    Assassin’s Creed fans, don’t try this at home. Assassin’s Creed characters can survive falls of almost any distance as long as they aim for the haystacks scattered handily throughout the environment. As you probably deduced from your familiarity with common sense, this isn’t a real thing: falling from heights kills you, the same way a […]

  • Why are people buying PS4 and not Xbox One?

    PS4 is outselling Xbox One – but why? A new report may have the answer. Last month, the PS4 outsold the Xbox One in the US again, returning it to the top of the charts after just two months away. Why? What has caused this reversal in fortunes in Microsoft’s home territory? According to a […]

  • Toejam and Earl are back with a new Kickstarter

    The early 90′s are alive and well in a new bid to bring back Toejam and Earl. Toejam and Earl released for Mega Drive (Genesis, Americans) in 1991, and the eponymous characters went on to count among Sega’s best-known characters. They appeared in a platformer, a light gun shooter and finally a 2002 Xbox game […]

  • New Wander trailer shows off Azertash form

    Wander is a collaborative, non-combat MMO in which you can take on a number of unique forms. Wander players begin as an ambulant tree called an Oren and can progress through several different bodies as they explore the environment, learning its secrets. One of these, which we’d not seen before this trailer, is the amphibious […]

  • SOMA approaching beta phase on PC and PS4

    SOMA, the new horror game from the Amnesia: The Dark Descent crew, is getting close to playable. Frictional Games has apologised for its recent silence over the project, but said it’s focused on reaching beta. Sorry all for the silence! We're closing in on Beta and everyone's working hard to get there. Once that's done, […]

  • Square Enix does not condone Final Fantasy: Mystic Quest HD Remaster

    Square Enix has said it’s not involved with a fan remake of Final Fantasy spin-off Mystic Quest. 1992 SNES game Final Fantasy: Mystic Quest is being remade by Dark Design as Mystic Quest HD Remaster. The developer is even taking pre-orders for the project. Unfortunately, it looks like it is in no position to be […]

  • New Hunger teaser released by LittleBigPlanet Vita co-developers

    LittleBigPlanet Vita co-developers Tarsier Studios have released a teaser trailer for Hunger, which was announced in May 2014 at the Nordic Game Conference. The game has been rumored to be the firm’s unannounced Sony project since 2010. Platforms are still to be announced, but the studio became a first-party SCE developer a few years back, […]

  • Here’s two Mario Party 10 overview videos, one featuring amiibo

    Overview videos for Mario Party 10 and the amiibo which work with the title have been released by Nintendo Japan. Obviously each one is in Japanese, but you get the gist all the same. Mario Party 10 releases on Wii U March 20 in North America and Europe. Thanks, AGB.

  • Clan Raids announced for Call of Duty: Advanced Warfare Companion App

    Activision has announced a new Clan Raids mode will be made available through the Call of Duty: Advanced Warfare Companion App. According to the CoD community blog, raids are time-based challenges where success earns you a spot on the Clan Raids leaderboards and new Clan Raid-exclusive in-game gear like the Equilibrium set. Clan members will […]