RW Baird’s Colin Sebastian has said Sony selling 10 million units of PlayStation Vita worldwide in fiscal 2013 is a “stretch” unless a price-cut is factored into its guidance.
“10 million looks like a stretch goal at this point. Perhaps there is a price cut baked into that guidance later in the year, or Sony believe that there are titles such as Call of Duty for Vita that will be meaningful platform drivers,” Sebastian told GI International.
The analyst added: “Vita is a great dedicated game device, but the market for those products continues to shrink as smart devices become better platforms for games.”
Sony announced last week it had sold 1.8 million units of PlayStation Vita worldwide following slow sales since its launch in Japan in December 2011 and its western release in February of this year.
600,000 Vitas were sold worldwide in March before the end of FY2012.
It predicted a combined 16 million sales for both Vita and PSP by the end of FY2013.