Analyst: Sony selling 10 million Vitas in FY13 a “stretch”

Tuesday, 15th May 2012 08:08 GMT By Johnny Cullen

RW Baird’s Colin Sebastian has said Sony selling 10 million units of PlayStation Vita worldwide in fiscal 2013 is a “stretch” unless a price-cut is factored into its guidance.

“10 million looks like a stretch goal at this point. Perhaps there is a price cut baked into that guidance later in the year, or Sony believe that there are titles such as Call of Duty for Vita that will be meaningful platform drivers,” Sebastian told GI International.

The analyst added: “Vita is a great dedicated game device, but the market for those products continues to shrink as smart devices become better platforms for games.”

Sony announced last week it had sold 1.8 million units of PlayStation Vita worldwide following slow sales since its launch in Japan in December 2011 and its western release in February of this year.

600,000 Vitas were sold worldwide in March before the end of FY2012.

It predicted a combined 16 million sales for both Vita and PSP by the end of FY2013.



  1. Erthazus

    GAMES. Bring it or Die.

    No need for price cut for now.

    #1 3 years ago
  2. Goffee

    Don’t have to be an analyst to figure that one out… what would be more interesting is how many his analysis tells him it will sell. Give us some useful info, you dummy (or do we have to buy the over-priced report?)

    #2 3 years ago
  3. manamana

    CoD alone wont drive the Vita sales into the millions. I’m an analyst too, see.

    #3 3 years ago
  4. ManuOtaku

    As much as i like the idea of COD and/or another big franchises on consoles coming to the vita, i got the feeling that this device is not suited for this type of games, theres so much distraction out there to play this kind of games on a handheld, nothing like in front a TV you alone focusing on the game, and not the road, street noises, people, etc, too many distractions if you ask me, but heck what do i known?.

    As for analysts, they always go for the safest bet, dont they?, i think more than i price cut they need to focus on the vita strenghts, an deliver games that are based on that strenghts, and that are only found on vita, i mean have a good balance between “ports” and vita exclusives, and then resolve the psp games issues, those two are more critical in my eyes than pricing,but of course it will help also, nontheless

    #4 3 years ago
  5. Gadzooks!

    “Stretch”? Try “Fucking miracle”.

    Things will only get worse for Vita once the 3DS redesign with dual sticks hits the streets.

    #5 3 years ago

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