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Sony hit hard in FY2012 financials, PS3 sales down

Thursday, 10th May 2012 08:02 GMT By Johnny Cullen

Sony has been hit by an annual loss of ¥456.7 billion ($5.74 billion) in comparison to the ¥259.6 billion loss last year, with PS3 sales also down.

For Q4 FY2012, a ¥255 billion yen ($3.2 billion) loss was reported.

The Consumer Products and Services division, the branch the PlayStation business falls into, has made a ¥229.8 billion ($2.8 billion) loss compared to the ¥10.8 billion profit for the same period last year.

Sales were also down by 18.5% to ¥3.13 trillion ($38.2 billion) within all parts of the group. Lower sales of PS2 and PS3′s price-cut last August at gamescom were noted within the CPS group.

Worldwide PS3 hardware sales are down for the year to 13.9 million from 14.3 million in the same period in 2011. PSP is also down by 1.2 million to 6.8 million from 8 million, while PS2 sales are down 4.1 million from 6.4 in 2011.

Software for PS3 is up, though, to 156.6 million units sold worldwide from the 147.9 million in the same period last year. PSP is down to 32.2 million units from 46.6 million units in FY2011 and PS2 is down at 7.9 million units from 16.4 million units.

Vita sales weren’t given in the report, but Sony’s forecasted a combined 16 million sales worldwide for Vita and PSP for FY2013.

The same figure has been given to PS3 and PS2 combined. Sony’s prediction for software for FY2013 is largely the same as it was for this FY at 196.7 million.

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22 Comments

  1. loveaya

    Think about the PSN gate and the natural accidents related to SONY ,that’s the result.

    #1 3 years ago
  2. The_Red

    @1 That is only part of the problem.

    Sony has been doing an abysmal job in the marketing department. Look at a very simple and small example: Starhawk
    The game was announced last year around this time and then was pretty much ignored by Sony. No live demo at E3. No meaningful advertising (A few trailers here and there and a quiet beta don’t mean anything). The game is out now and FINALLY Sony has some Starhawk adds in a few gaming sites like VG247.
    Compare that to publishers like Square who had Tomb Raider ads on Eurogamer, GT and few others LAST YEAR during and after E3. They had major adds near 2 years before release. Sony? A few pointless ads AFTER the release.

    With proper marketing, the sheer number of Sony exclusive games could have destroyed MS in that department but right now, one Forza + one Gears + ones Fable outsell 10s of Sony exclusive games combined.

    #2 3 years ago
  3. The_Red

    Another example why Sony is beyond stupid in marketing department:

    “You remember the launch of Kinect, of course. That half-a-billion-dollars marketing orgy during which America got formation pretend-gaming in Times Square, we got Leona Lewis wailing beside an ice rink and everyone bought one just to shut Microsoft up.
    Remember the Move launch? Me neither.”
    -Johnny Minkley
    Eurogmamer’s review for Datura.

    #3 3 years ago
  4. Goffee

    So, after some quick maths (http://psp2roundup.blogspot.com/2012/05/sony-plans-to-sell-lot-of-psps-and.html), Sony only has to triple PS Vita and PSP sales to hit that target.

    One price cut and a killer roster of games… simples (well the price cut bit, given the dragging out of BioShock, CoD and other games mentioned at launch – Sony and partner’s ability to deliver the games is looking rather shaky. Sony’s E3 had better be a blinder!

    #4 3 years ago
  5. shogoz

    I dont mean to be rude but I don’t really care

    #5 3 years ago
  6. Da Man

    Sell your Posv before Sony folds.

    #6 3 years ago
  7. Erthazus

    @3 but that is what Microsoft is about. It’s about marketing campaign and that’s it.
    Most of their success comes from a strong marketing campaign.

    Kinect launch was indeed strong full of shitty dance parties at Time’s Square.

    #7 3 years ago
  8. Dragon246

    Does sony not understand that it fails miserably in properly showcasing its products which results in many of them being criminally undersold?
    Looks like they are just plain stupid in this department.
    @6,
    Don’t worry , world does not work as you prophesise. Ps Vita will do well, give it a bit of time.

    #8 3 years ago
  9. The_Red

    @7
    I’m not saying it’s quality of products. I agree that Kinect is surrounded by crappy games. My point is that with proper marketing campaign, you could make shit look like gold.
    Sony on the other hand has managed to make gold sell like shit. Seriously, any other company could have tripled the sales of Little Big Planet, InFamous or Twisted Metal.

    #9 3 years ago
  10. Da Man

    I ‘m not worried, I’m not the one responding to people’s posts calling them prophets..

    If you say so. For once Patcher was right. People don’t buy pointless things.

    #10 3 years ago
  11. locus2k1

    “Vita sales weren’t given in the report, but Sony’s forecasted a combined 16 million sales worldwide for Vita and PSP for FY2013.”

    It seems the worldwide sales of PSVita are at 1.8M since the end of March according to Eurogamer:

    http://www.eurogamer.net/articles/2012-05-10-sony-earnings-call-reveals-worldwide-ps-vita-sales

    Perhaps Gravity Crash and Soul Sacrifice bring in some more numbers… better yet maybe Vita would be the next hardware to allow subscriptions (a la the $99 xbox), with a 3G and PS+ service included, just off the top of my head really.

    #11 3 years ago
  12. Gadzooks!

    Producing horrifically overpriced and underperforming products for the hipster crowd is their problem, plain and simple.

    They want to be Apple. They want ‘lifestyle’ products with a huge price tag. What they have constantly produced from the PS3 onward is flashy garbage designed to sucker in those looking for ‘the best of the best’ but actually delivering a high gloss, sleek looking but ultimately empty shell.

    Shamefully I fell for it too, having seen the best of the PS3 in small chunks when playing on friends machines. What a monsterous dissapointment when I bought and started using my own PS3. Apart from the obviously diversionary flashiness it was like going back a generation. Software designed by hardware teams, also known as epic failure.

    Current day Sony products are like a catwalk model. Pretty, but thick as shit and dull as all hell to engage with. Until they stop courting the hipster crowd and put some of the ‘gloss’ budget into things that matter, then they have no hope of surviving. There needs to be some substance to their line-up.

    #12 3 years ago
  13. OrbitMonkey

    ^ Or they could just start charging for online play, demand a fee if you wish to use a service such as Netflix/YouTube, plaster adverts over your xmb regardless and cut out all but the bare minimum of first party support and rely on third party’s to bring home the bacon…

    #13 3 years ago
  14. Gekidami

    It would seem that within all of this doom and gloom being pretty much put on show as the PlayStation brand doing poorly (when in reality ‘The Consumer Products and Services’ division for which these are the figures, is composed of 12 services), the actual video game aspect of the news story has gone to the dogs; that the PS3 was the best-selling home console within that period and has reduced the 6 million gap between it and the 360 to 3 million:

    http://www.examiner.com/article/sony-2011-fiscal-report-ps3-trails-360-by-3-3-million-updated-ltd-sale-figures

    So really what we have here is an article focusing more on Sony’s Digital Imaging, Television, Home Audio, Home Audio/Video, Home Video, DVD Players, Portable Audio, Mobile Entertainment, Tablet, Media and Application Systems, & Sony Mobile Xperia services more than the PlayStation brand… On a site thats meant to report video game news… Ok then.

    You can report that ‘The Consumer Products and Services’ division made losses but theres a blatant negative spin here, and the proof is this; PS3 was the best selling home console, yet people who have read this are commenting on how Sony are failing to sell the PS3 correctly. Failing to sell the best selling console within that period. See whats wrong here?

    #14 3 years ago
  15. The_Red

    @14
    Not everyone is saying that Sony is “failing to sell the PS3 correctly”. My point is that Sony is failing to sell PS3 GAMES correctly. Just look how late and light advertising is for their big budget new exclusive Starhawk. They’ve just started putting a few ads here AFTER the release while the pre-release hype has been non-existent thanks to their horrible marketing.
    Also, Sony is the company that failed to sell something like LittleBigPlanet. MS would have had a field day with that product if they had backed it in early days.

    #15 3 years ago
  16. Erthazus

    @14,
    Except that PS3 is in third place to this day and software sales sucks compared to Xbox 360 (and that’s the major problem) not to mention that most of the exclusives fail to sell.
    Not to mention that PS3 costs a lot to produce because of it’s retarded architecture while Xbox 360 has a simple PC hardware.

    and that’s not to mention about SOE failures all over the place.

    Yeah, yeah. Shmony. GOGOGO!11 They already closed Zipper Interactive this year. What’s next? Guerrilla Games? :D

    #16 3 years ago
  17. Gadzooks!

    #13

    If that allowed them to produce a games platform with substance and not just a tech demo machine, then sure. Whatever it takes to make Sony worthwhile again.

    #17 3 years ago
  18. ManuOtaku

    #14 i think it has to do somehting with this:

    “Worldwide PS3 hardware sales are down for the year to 13.9 million from 14.3 million in the same period in 2011.”
    And/ Or
    “Worldwide PS3 hardware sales are down for the year to 13.9 million from 14.3 million in the same period in 2011. PSP is also down by 1.2 million to 6.8 million from 8 million, while PS2 sales are down 4.1 million from 6.4 in 2011″

    And also take in consideration that people most of the time focus on the bad things instead of the good and this happens to all manufacturers as well.

    #18 3 years ago
  19. Da Man

    At #14

    http://www.sony.com/SCA/jobs.shtml

    #19 3 years ago
  20. Joe Musashi

    “..See whats wrong here?..”

    People only see what they want to see. Duh.

    JM

    #20 3 years ago
  21. Deacon

    #12 made me laugh.. and then #13 slapped #12 with a big purple dildo of truth.

    These financial posts really bring out the haters : )

    #21 3 years ago
  22. Gekidami

    @20
    Indeed.

    @15
    Yet software sales were up, and anyway, as far as i’m aware the Uncharted series, GoW & GT sell a fair few, do we even know what LBP’s sales are right now? if you’re going to compare Sonys newer franchises, you may want to have an equal comparison with MS’ new franchises, you’ll quickly notice that there arnt that many. in the end it boils down to risks not paying off or not offering a massive pay off, and safe bets doing well.

    And i dont see where people get off saying software sales on 360 are higher, seeing as Microsoft dont seem to report software in their financials (as far as i’m aware, post their FY11 results if you know them). If anything i’d imagine they’d be pretty much on par going off console sales. But unlike others, i’d rather not just jump to conclusions.

    @16
    Troll harder.

    #22 3 years ago

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