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Gamefly: 75% of digital retailers don't justify publisher costs

Most digital retailers aren't worth a publisher's time, Gamefly co-founder Sean Spector has claimed.

Speaking to MCV, Spector said he didn't expect to see any more digital retailer launches, because publishers aren't keen on working with them.

“I don’t see there being more and more digital download retailers because for publishers, it is a lot of work for them," he explained.

“There’s Steam, there’s Gamefly, there’s Origin, there’s Amazon – those are the bigger brands – and then there’s the smaller brands like Green Man Gaming and GOG.

“The publishers don’t want 50 digital partners. That’s too much to manage. The reality is, the bottom 75 per cent won’t bring in enough revenue to justify the effort. It’s a lot of work."

Gamefly is best known for its rental service, but it also manages Direct2Drive, having purchased the digital retailer last year and used its technology to built up Gamefly PC, now in open beta.

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Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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